Downtempo Audience in United States

Downtempo logo

Downtempo has an estimated audience of 3,105,561 people in United States. 52.8% are female, 47.2% are male, average age 37.0. Top regions: California, New York, Texas. Top brand affinities: Elsword, Israel, Home construction, Historic site, Wikia.

The average Downtempo fan in United States is 37.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Elsword, Israel, Home construction, with strongest over-indexing on Elsword (24.69× the country average). Demographically, the Downtempo audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Downtempo fans

Demographic split for Downtempo audience in United States
MetricValue
Female52.8%
Male47.2%
Average age37.0
Estimated audience size3,105,561

Audience persona

The typical Downtempo fan in United States is balanced, around 37.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Downtempo in United States
RegionReachAffinity
California353,2511.03×
New York160,9720.93×
Texas156,3400.59×
Florida134,4170.64×
Washington101,3141.63×
Illinois73,9930.72×
Pennsylvania61,4870.59×
Georgia59,6330.62×
North Carolina58,8930.63×
Virginia57,9290.77×
Michigan57,1730.7×
Massachusetts53,4990.87×
New Jersey48,6520.62×
Colorado47,9120.98×
Ohio47,6560.5×
Indiana46,1830.81×
Arizona40,7830.64×
Maryland36,5780.69×
Oregon36,0961.01×
Tennessee34,1010.55×
Kentucky32,5420.84×
Missouri30,6700.61×
Minnesota30,2700.68×
Wisconsin29,0390.62×
Louisiana27,6870.69×
Alabama24,3400.56×
Mississippi20,7600.81×
Nevada20,5660.68×
Oklahoma19,5390.57×
South Carolina18,9600.41×
Arkansas18,4430.72×
Utah17,9400.65×
Connecticut17,2580.55×
West Virginia17,1381.19×
Alaska17,1032.57×
Maine15,8991.43×
Kansas15,8300.65×
Idaho15,8261.02×
Hawaii15,1181.13×
Iowa15,0280.59×
Montana14,9091.73×
South Dakota14,7162.05×
North Dakota14,3282.25×
New Hampshire14,1211.15×
Wyoming13,8643.01×
Nebraska13,8280.89×
New Mexico13,7550.88×
Rhode Island13,6361.38×
Vermont13,4112.46×
Delaware13,2291.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Downtempo audience
BrandAffinityCategory
Elsword24.69×Games
Israel3.03×Travel & Leisure
Home construction1.73×Home & Garden
Historic site3.85×Arts & Culture
Wikia2.84×Internet & Social Media
Nationality1.54×Politics & Society
3D printing1.82×Technology & Electronics
Guy Fieri2.74×Movies & TV
Jesse Plemons2.11×Movies & TV
Hog Hunting2.04×Sports
Kendra Scott1.73×Fashion & Accessoires
Nipsey Hussle3.33×Music & Radio
Home staging2.89×Home & Garden
Jaws2.77×Movies & TV
Yahoo Sports Fantasy3.28×
Corona (band)2.59×Music & Radio
Voter registration2.11×Politics & Society
Electrolyte2×Health
Stay at Home Mum5.56×Kids & Family
Cam Ward1.58×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Downtempo audience
TraitClusterScore
Convenience OrientationPREMIUM1.24
Urban LifestyleOPEN1.21
ExtroversionTHRILL1.18
SpiritualityBALANCE1.16
Early Adopter MentalityPOWER1.16
IndividualismJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Downtempo
CountryShare
United States24.2%
Germany8.5%
Italy8.2%

See Downtempo audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Downtempo have in United States?

Downtempo has an estimated audience of 3,105,561 people in United States, concentrated in California and New York.

What is the gender split and age of Downtempo fans?

52.8% of Downtempo fans are female, 47.2% are male, with an average age of 37.0 years.

Which brands do Downtempo fans like most?

Downtempo fans show strongest brand affinity for Elsword (24.69×), Israel (3.03×), and Home construction (1.73×) over the country average.

Where do Downtempo fans live in United States?

Downtempo fans in United States are most concentrated in California (reach 353,251), New York (reach 160,972), and Texas (reach 156,340). These three regions account for the largest share of the active audience.

What other brands do Downtempo fans also like?

Beyond Downtempo itself, the audience over-indexes on Israel (3.03×), Home construction (1.73×), Historic site (3.85×), and Wikia (2.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Downtempo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.