Rascasse Audience Intelligence

Downtempo Audience in United States

A data profile of the people who buy, follow and care about Downtempo in United States — modelled from more than twelve digital signal sources. Downtempo has an estimated audience of 3,105,561 people in United States.

#197among Musical genre in United States#5013among Topic in United States#1009in Music & Radio

The average Downtempo fan in United States is 37.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include British hip hop, Chicano rap, Easy listening, with strongest over-indexing on British hip hop (44.94× the country average).

Demographically, the Downtempo audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Downtempo fan in United States is balanced, around 37.0 years old, with strong Convenience Orientation tendencies and a notable affinity for British hip hop.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Downtempo profile in United States.

Audience size
3.1M
in United States
Gender
52.8%♀
47.2% male
Age
37.0
average years
Country rank
#10002
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Downtempo fans

52.8% are female, 47.2% are male, average age 37.0.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Downtempo audience in United States
MetricValue
Female52.8%
Male47.2%
Average age37.0
Estimated audience size3,105,561
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Downtempo audience in United States
Age bracketShare%
16-1921%
20-2923%
30-3924%
40-4920%
50+12%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Downtempo audience comes from United States.

Worldwide audience distribution share by country for Downtempo
CountryShare
United States24.2%
Germany8.5%
Italy8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Downtempo audience in United States is strongest.

Fig. 05

Top regions by affinity

Downtempo fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~6K1.19×
02Alaska~8K1.17×
03Oregon~40K1.10×
04North Dakota~7K1.10×
05Montana~9K1.07×
06Rhode Island~10K1.06×
07Delaware~9K1.06×
08South Dakota~8K1.06×
09West Virginia~10K1.04×
10Maine~10K1.04×
11New Hampshire~10K1.03×
12California~300K1.02×
13Washington~60K1.02×
14Colorado~50K1.02×
15Hawaii~10K1.02×
16Idaho~20K1.00×
17New Mexico~20K1.00×
18Washington, District of Columbia~9K1.00×
19Nevada~30K0.99×
20Nebraska~20K0.99×
21Mississippi~30K0.98×
22Arkansas~20K0.98×
23Connecticut~30K0.97×
24Kansas~20K0.97×
25Oklahoma~30K0.96×
26Iowa~20K0.96×
27Minnesota~40K0.95×
28Louisiana~40K0.95×
29Kentucky~40K0.95×
30Utah~30K0.95×
31New York~200K0.94×
32Alabama~40K0.94×
33Massachusetts~60K0.93×
34Maryland~50K0.93×
35Missouri~50K0.93×
36South Carolina~40K0.93×
37Wisconsin~40K0.93×
38Arizona~60K0.92×
39Indiana~50K0.92×
40Tennessee~60K0.91×
41Michigan~70K0.90×
42Pennsylvania~90K0.89×
43Illinois~90K0.89×
44North Carolina~80K0.89×
45New Jersey~70K0.89×
46Virginia~70K0.89×
47Georgia~80K0.88×
48Ohio~80K0.86×
49Florida~200K0.81×
50Texas~200K0.79×
Fig. 06

Affinity by region

Affinity by region — Downtempo, United States
0.79×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Downtempo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Downtempo audience
#·InterestCategoryAffinity×
01British hip hopMusic & Radio44.94×
02MobyMusic & Radio42.56×
03Chicano rapMusic & Radio29.45×
04Easy listeningMusic & Radio23.54×
05MadlibMusic & Radio20.27×
06Lounge musicMusic & Radio15.85×
07PlaylistMusic & Radio13.72×
08Trip hopMusic & Radio13.25×
09Chill-out musicMusic & Radio8.77×
10RÜFÜSMusic & Radio6.43×
11Berlin WallTravel & Leisure5.58×
12House musicMusic & Radio4.41×
13VenmoTechnology & Electronics4.25×
14ShellfishFood & Beverages4.17×
15City BankBusiness & Career3.10×
16Retro styleFashion & Accessoires2.45×
17Internet celebrityInternet & Social Media2.38×
18Scooby-DooMovies & TV2.37×
19TMZInternet & Social Media1.77×
20Musical instrumentMusic & Radio1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Downtempo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Downtempo audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.32×
SpiritualityBALANCE1.29×
PatriotismCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Downtempo audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
SustainabilityBALANCE0.82×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Downtempo have in United States?

Downtempo has an estimated audience of 3,105,561 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Downtempo fans?

52.8% of Downtempo fans are female, 47.2% are male, with an average age of 37.0 years.

03

Which brands do Downtempo fans like most?

Downtempo fans show strongest brand affinity for British hip hop (44.94×), Chicano rap (29.45×), and Easy listening (23.54×) over the country average.

04

Where do Downtempo fans live in United States?

Downtempo fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Downtempo fans also like?

Beyond Downtempo itself, the audience over-indexes on Chicano rap (29.45×), Easy listening (23.54×), Moby (42.56×), and Lounge music (15.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Downtempo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Downtempo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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