Lounge music Audience in United States

Lounge music logo

Lounge music has an estimated audience of 3,567,049 people in United States. 54.2% are female, 45.8% are male, average age 36.8. Top regions: Florida, California, New York. Top brand affinities: Downtempo, Electronica, United States, Comedy movies, Rock music.

The average Lounge music fan in United States is 36.8 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Downtempo, Electronica, United States, with strongest over-indexing on Downtempo (15.85× the country average). Demographically, the Lounge music audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Lounge music fans

Demographic split for Lounge music audience in United States
MetricValue
Female54.2%
Male45.8%
Average age36.8
Estimated audience size3,567,049

Audience persona

The typical Lounge music fan in United States is balanced, around 36.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Downtempo.

Top regions in United States

Top regions ranked by reach for Lounge music in United States
RegionReachAffinity
Florida472,4601.96×
California428,7271.09×
New York228,4751.15×
Texas221,1480.72×
Illinois89,5070.75×
New Jersey88,2800.97×
Pennsylvania81,3950.68×
Kentucky69,7841.56×
North Carolina62,3360.58×
Virginia61,9890.71×
Ohio60,6050.55×
Massachusetts59,5380.85×
Washington58,1190.81×
Georgia57,4140.52×
Nevada56,6681.64×
Arizona50,7440.7×
Michigan47,0880.5×
Maryland40,2240.66×
Wisconsin39,5190.74×
New Hampshire37,0112.63×
Indiana36,7120.56×
Oregon35,4770.87×
Tennessee33,0010.46×
Colorado32,7580.58×
South Carolina29,4880.55×
Minnesota28,7700.56×
Connecticut26,4440.74×
Oklahoma25,4540.64×
Mississippi25,1120.85×
Missouri24,7330.43×
Louisiana24,1890.53×
Alabama22,5160.45×
Arkansas20,4500.7×
Hawaii19,8121.29×
Kansas19,1490.68×
Utah18,9890.59×
Alaska18,9642.49×
Iowa18,1790.62×
Idaho17,5490.98×
Nebraska16,7270.94×
New Mexico16,6400.93×
Rhode Island16,4951.45×
Maine16,4851.29×
Vermont16,2232.59×
West Virginia15,5490.94×
Washington, District of Columbia15,1091.41×
Delaware13,5401.38×
Montana13,5261.37×
North Dakota12,9991.77×
South Dakota10,3841.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lounge music audience
BrandAffinityCategory
Downtempo15.85×Music & Radio
Electronica6.98×Music & Radio
United States1.78×Travel & Leisure
Comedy movies1.68×Movies & TV
Rock music1.58×Music & Radio
Hip hop music1.69×Music & Radio
Pop music1.55×Music & Radio
Scooby-Doo2.43×Movies & TV
Retro style2.52×Fashion & Accessoires
Internet celebrity2.68×Internet & Social Media
Individual1.86×Politics & Society
Mambo (music)6.25×Music & Radio
Teyana Taylor3.85×Movies & TV
Quotation2.57×Business & Career
Diddy2.69×Music & Radio
Humorism2.83×Literature
Wikipedia1.78×Internet & Social Media
Oldschool jungle7.75×Music & Radio
Thanksgiving1.94×Kids & Family
Ticketmaster1.88×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lounge music audience
TraitClusterScore
Urban LifestyleOPEN1.32
Convenience OrientationPREMIUM1.24
IndividualismJOY1.2
Social Media UsageJOY1.19
ExtroversionTHRILL1.18
SpiritualityBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Lounge music
CountryShare
United States20.1%
Germany10.5%
Italy10.4%

See Lounge music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Lounge music have in United States?

Lounge music has an estimated audience of 3,567,049 people in United States, concentrated in Florida and California.

What is the gender split and age of Lounge music fans?

54.2% of Lounge music fans are female, 45.8% are male, with an average age of 36.8 years.

Which brands do Lounge music fans like most?

Lounge music fans show strongest brand affinity for Downtempo (15.85×), Electronica (6.98×), and United States (1.78×) over the country average.

Where do Lounge music fans live in United States?

Lounge music fans in United States are most concentrated in Florida (reach 472,460), California (reach 428,727), and New York (reach 228,475). These three regions account for the largest share of the active audience.

What other brands do Lounge music fans also like?

Beyond Lounge music itself, the audience over-indexes on Electronica (6.98×), United States (1.78×), Comedy movies (1.68×), and Rock music (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lounge music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.