Mambo (music) Audience in United States
Mambo (music) has an estimated audience of 4,096,243 people in United States. 51.2% are female, 48.8% are male, average age 41.2. Top brand affinities: Bossa nova, Autism Awareness, PSV Eindhoven, Diabetes mellitus awareness, Microblogging.
Top brand affinities include Bossa nova, Autism Awareness, PSV Eindhoven, with strongest over-indexing on Bossa nova (74.32× the country average). Demographically, the Mambo (music) audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Tradition, Urban Lifestyle.
Category: Music & Radio · Type: Topic
Demographics of Mambo (music) fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 41.2 |
| Estimated audience size | 4,096,243 |
Audience persona
The typical Mambo (music) fan in United States is balanced, around 41.2 years old, with strong Tradition tendencies and a notable affinity for Bossa nova.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bossa nova | 74.32× | Music & Radio |
| Autism Awareness | 19.03× | Health |
| PSV Eindhoven | 68.89× | Sports |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Planet Fitness | 2.7× | Sports |
| Las Vegas | 3.1× | Travel & Leisure |
| Charlie Puth | 12.13× | Music & Radio |
| Bolero | 9.43× | Music & Radio |
| Bass guitar | 2.83× | Music & Radio |
| Back to the Future | 7.72× | Movies & TV |
| Acid jazz | 9.16× | Music & Radio |
| MSN | 2.06× | News |
| Diaper bag | 3.39× | Kids & Family |
| Take-out | 2.4× | Food & Beverages |
| Folklore | 2.53× | Politics & Society |
| Payment card | 8.17× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.68 |
| Urban Lifestyle | OPEN | 1.59 |
| Patriotism | CONSERVATISM | 1.58 |
| Spirituality | BALANCE | 1.48 |
| Travelling | THRILL | 1.47 |
| Community Orientation | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Mexico | 8.8% |
| Colombia | 8.0% |
See Mambo (music) audiences in other countries
More Music & Radio audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mambo (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.