Rascasse Audience Intelligence

Chill-out music Audience in United States

A data profile of the people who buy, follow and care about Chill-out music in United States — modelled from more than twelve digital signal sources. Chill-out music has an estimated audience of 4,158,663 people in United States.

#169among Musical genre in United States#4224among Topic in United States#724in Music & Radio

The average Chill-out music fan in United States is 32.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Pennsylvania.

Top brand affinities include Malcolm-Jamal Warner, Beauty, Food and drink, with strongest over-indexing on Malcolm-Jamal Warner (5.36× the country average).

Demographically, the Chill-out music audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chill-out music fan in United States is balanced, around 32.3 years old, with strong Tradition tendencies and a notable affinity for Malcolm-Jamal Warner.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chill-out music profile in United States.

Audience size
4.2M
in United States
Gender
45.4%♀
54.6% male
Age
32.3
average years
Country rank
#7796
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chill-out music fans

45.4% are female, 54.6% are male, average age 32.3.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Chill-out music audience in United States
MetricValue
Female45.4%
Male54.6%
Average age32.3
Estimated audience size4,158,663
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Chill-out music audience in United States
Age bracketShare%
16-1940%
20-2920%
30-3916%
40-4913%
50+10%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Chill-out music audience comes from United States.

Worldwide audience distribution share by country for Chill-out music
CountryShare
United States14.7%
Spain11.6%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chill-out music audience in United States is strongest.

Fig. 05

Top regions by affinity

Chill-out music fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~50K4.34×
02Louisiana~100K2.45×
03Pennsylvania~300K2.32×
04Hawaii~20K1.17×
05South Dakota~10K1.13×
06Alaska~10K1.11×
07Washington, District of Columbia~10K1.10×
08New York~300K1.09×
09Washington~90K1.07×
10Rhode Island~10K1.05×
11North Dakota~9K1.05×
12Vermont~8K1.04×
13Montana~10K1.02×
14Florida~300K1.01×
15California~500K1.00×
16New Jersey~100K0.98×
17West Virginia~20K0.98×
18Mississippi~30K0.97×
19Virginia~100K0.96×
20New Mexico~20K0.96×
21New Hampshire~20K0.96×
22Maine~10K0.96×
23Alabama~60K0.95×
24Nebraska~20K0.95×
25Texas~300K0.94×
26Connecticut~40K0.94×
27Arkansas~30K0.94×
28Idaho~20K0.94×
29Georgia~100K0.93×
30Oklahoma~40K0.93×
31Nevada~40K0.93×
32Massachusetts~80K0.92×
33Kansas~30K0.92×
34Illinois~100K0.91×
35Oregon~40K0.91×
36Maryland~60K0.90×
37Iowa~30K0.90×
38South Carolina~60K0.89×
39Colorado~60K0.88×
40Utah~30K0.88×
41Indiana~70K0.87×
42Kentucky~50K0.87×
43North Carolina~100K0.86×
44Tennessee~70K0.86×
45Missouri~60K0.86×
46Minnesota~50K0.86×
47Ohio~100K0.84×
48Michigan~90K0.83×
49Arizona~70K0.83×
50Wisconsin~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Chill-out music, United States
0.83×1.00×4.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chill-out music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chill-out music audience
#·InterestCategoryAffinity×
01FlamencoMusic & Radio12.06×
02DowntempoMusic & Radio8.77×
03Easy listeningMusic & Radio8.00×
04Malcolm-Jamal WarnerMovies & TV5.36×
05New York CityTravel & Leisure1.91×
06SoccerSports1.83×
07United StatesTravel & Leisure1.78×
08BeautyBeauty & Wellness1.75×
09Video gamesGames1.71×
10Rock musicMusic & Radio1.70×
11Hip hop musicMusic & Radio1.69×
12Pop musicMusic & Radio1.66×
13BusinessBusiness & Career1.62×
14FoodFood & Beverages1.58×
15Comedy moviesMovies & TV1.57×
16FamilyKids & Family1.56×
17Food and drinkFood & Beverages1.55×
18FIFA World Cup 2026Sports1.53×
19MoviesMovies & TV1.51×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chill-out music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chill-out music audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.61×
MindfulnessBALANCE1.55×
Urban LifestyleOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chill-out music audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.11×
Price SensitivityPREMIUM1.14×
DIY MentalityTHRILL1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chill-out music have in United States?

Chill-out music has an estimated audience of 4,158,663 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chill-out music fans?

45.4% of Chill-out music fans are female, 54.6% are male, with an average age of 32.3 years.

03

Which brands do Chill-out music fans like most?

Chill-out music fans show strongest brand affinity for Malcolm-Jamal Warner (5.36×), Beauty (1.75×), and Food and drink (1.55×) over the country average.

04

Where do Chill-out music fans live in United States?

Chill-out music fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Pennsylvania (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Chill-out music fans also like?

Beyond Chill-out music itself, the audience over-indexes on Beauty (1.75×), Food and drink (1.55×), United States (1.78×), and Food (1.58×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Chill-out music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chill-out music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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