Chill-out music Audience in United States

Chill-out music logo

Chill-out music has an estimated audience of 4,158,663 people in United States. 45.4% are female, 54.6% are male, average age 32.3. Top regions: California, Texas, Pennsylvania. Top brand affinities: Malcolm-Jamal Warner, Beauty, Food and drink, United States, Food.

The average Chill-out music fan in United States is 32.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Pennsylvania. Top brand affinities include Malcolm-Jamal Warner, Beauty, Food and drink, with strongest over-indexing on Malcolm-Jamal Warner (5.36× the country average). Demographically, the Chill-out music audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Chill-out music fans

Demographic split for Chill-out music audience in United States
MetricValue
Female45.4%
Male54.6%
Average age32.3
Estimated audience size4,158,663

Audience persona

The typical Chill-out music fan in United States is balanced, around 32.3 years old, with strong Extroversion tendencies and a notable affinity for Malcolm-Jamal Warner.

Top regions in United States

Top regions ranked by reach for Chill-out music in United States
RegionReachAffinity
California498,2651.09×
Texas365,5431.02×
Pennsylvania363,0732.59×
Florida294,7591.05×
New York277,3141.19×
Louisiana164,3093.06×
Illinois133,8560.97×
Georgia121,0950.95×
North Carolina110,2170.88×
New Jersey108,3001.02×
Ohio103,2640.81×
Virginia100,3110.99×
Washington96,6611.16×
Michigan83,9520.77×
Massachusetts75,1840.92×
Tennessee63,7130.76×
Arizona62,2540.73×
Indiana60,8060.8×
Maryland59,9200.84×
Colorado54,9480.84×
Alabama52,8070.91×
South Carolina51,2160.82×
Missouri49,8840.74×
Minnesota46,4360.78×
Wisconsin42,9710.69×
Oregon40,6420.85×
Oklahoma39,9940.87×
Connecticut37,8400.91×
Nevada36,3600.9×
Kentucky36,2830.7×
Mississippi31,0870.91×
Arkansas29,3970.86×
Kansas26,7640.82×
Utah26,5470.71×
Hawaii26,5441.48×
Iowa24,3930.71×
Montana18,5651.61×
West Virginia18,4830.95×
New Mexico17,6460.85×
Delaware17,1561.5×
Rhode Island16,9871.28×
Nebraska16,9680.81×
Washington, District of Columbia16,0831.29×
South Dakota14,9941.56×
Idaho14,7750.71×
Alaska14,2951.61×
New Hampshire13,1830.8×
Maine12,4330.83×
Vermont11,2101.54×
North Dakota10,0301.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chill-out music audience
BrandAffinityCategory
Malcolm-Jamal Warner5.36×Movies & TV
Beauty1.75×Beauty & Wellness
Food and drink1.55×Food & Beverages
United States1.78×Travel & Leisure
Food1.58×Food & Beverages
Movies1.51×Movies & TV
Business1.62×Business & Career
New York City1.91×Travel & Leisure
Family1.56×Kids & Family
Easy listening8×Music & Radio
Flamenco12.06×Music & Radio
Rock music1.7×Music & Radio
Video games1.71×Games
Photography1.5×Arts & Culture
Soccer1.83×Sports
Hip hop music1.69×Music & Radio
Comedy movies1.57×Movies & TV
Pop music1.66×Music & Radio
Downtempo8.77×Music & Radio
Friends1.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chill-out music audience
TraitClusterScore
ExtroversionTHRILL1.57
Urban LifestyleOPEN1.45
Early Adopter MentalityPOWER1.41
TravellingTHRILL1.36
Luxury OrientationPREMIUM1.34
LGBTQ+ IdentityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Chill-out music
CountryShare
United States14.7%
Spain11.6%
Japan5.4%

See Chill-out music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Chill-out music have in United States?

Chill-out music has an estimated audience of 4,158,663 people in United States, concentrated in California and Texas.

What is the gender split and age of Chill-out music fans?

45.4% of Chill-out music fans are female, 54.6% are male, with an average age of 32.3 years.

Which brands do Chill-out music fans like most?

Chill-out music fans show strongest brand affinity for Malcolm-Jamal Warner (5.36×), Beauty (1.75×), and Food and drink (1.55×) over the country average.

Where do Chill-out music fans live in United States?

Chill-out music fans in United States are most concentrated in California (reach 498,265), Texas (reach 365,543), and Pennsylvania (reach 363,073). These three regions account for the largest share of the active audience.

What other brands do Chill-out music fans also like?

Beyond Chill-out music itself, the audience over-indexes on Beauty (1.75×), Food and drink (1.55×), United States (1.78×), and Food (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chill-out music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.