A data profile of the people who buy, follow and care about Chill-out music in Spain — modelled from more than twelve digital signal sources. Chill-out music has an estimated audience of 3,264,835 people in Spain.
The average Chill-out music fan in Spain is 39.7 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Flamenco, Andalusian classical music, Carrefour Express, with strongest over-indexing on Flamenco (2.79× the country average).
Demographically, the Chill-out music audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Chill-out music fan in Spain is more female, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Flamenco.
The key figures that characterise the Chill-out music profile in Spain.
55.6% are female, 44.4% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 39.7 |
| Estimated audience size | 3,264,835 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Chill-out music audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.7% |
| Spain | 11.6% |
| Japan | 5.4% |
Where the Chill-out music audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~100K | 1.38× | |
| 02 | Cantabria | ~50K | 1.26× | |
| 03 | Catalonia | ~700K | 1.19× | |
| 04 | Canary Islands | ~200K | 1.15× | |
| 05 | La Rioja | ~20K | 1.06× | |
| 06 | Galicia | ~200K | 1.03× | |
| 07 | Navarre | ~40K | 0.98× | |
| 08 | Aragon | ~80K | 0.97× | |
| 09 | Extremadura | ~70K | 0.97× | |
| 10 | Principality of Asturias | ~70K | 0.96× | |
| 11 | Region of Murcia | ~100K | 0.94× | |
| 12 | Castilla-La Mancha | ~100K | 0.92× | |
| 13 | Castile and León | ~100K | 0.91× | |
| 14 | Comunidad Valenciana | ~300K | 0.88× | |
| 15 | Basque Autonomous Country | ~100K | 0.88× | |
| 16 | Andalusia | ~500K | 0.83× | |
| 17 | Community of Madrid | ~400K | 0.73× |
The strongest cross-interests of the Chill-out music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Andalusian classical music | Music & Radio | 4.22× | ||
| 02 | Flamenco | Music & Radio | 2.79× | ||
| 03 | Manolo García | Music & Radio | 2.78× | ||
| 04 | Argent | Music & Radio | 2.68× | ||
| 05 | Flamenco guitar | Music & Radio | 2.52× | ||
| 06 | Cercanías | Cars & Mobility | 2.47× | ||
| 07 | Ana de Armas | Movies & TV | 2.37× | ||
| 08 | Google Calendar | Internet & Social Media | 2.14× | ||
| 09 | Manuel Carrasco | Music & Radio | 1.99× | ||
| 10 | mundotoro | News | 1.95× | ||
| 11 | Andy & Lucas | Music & Radio | 1.93× | ||
| 12 | JYSK | Home & Garden | 1.89× | ||
| 13 | Cajamar | Business & Career | 1.82× | ||
| 14 | Richard Gere | Movies & TV | 1.76× | ||
| 15 | Jorge Javier Vázquez | Movies & TV | 1.66× | ||
| 16 | Province of Cádiz | Travel & Leisure | 1.57× | ||
| 17 | Zara Kids | Fashion & Accessoires | 1.53× | ||
| 18 | Carrefour Express | Shopping | 1.52× | ||
| 19 | Diario Sur | News | 1.51× | ||
| 20 | Complutense University of Madrid | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.01× | |
| Design Affinity | PREMIUM | 0.95× | |
| DIY Mentality | THRILL | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.72× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Community Orientation | OPEN | 0.76× |
Chill-out music has an estimated audience of 3,264,835 people in Spain, concentrated in Catalonia and Andalusia.
55.6% of Chill-out music fans are female, 44.4% are male, with an average age of 39.7 years.
Chill-out music fans show strongest brand affinity for Flamenco (2.79×), Andalusian classical music (4.22×), and Carrefour Express (1.52×) over the country average.
Chill-out music fans in Spain are most concentrated in Catalonia (reach ~700K), Andalusia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Chill-out music itself, the audience over-indexes on Andalusian classical music (4.22×), Carrefour Express (1.52×), Cajamar (1.82×), and Ana de Armas (2.37×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Chill-out music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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