A data profile of the people who buy, follow and care about Diario Sur in Spain — modelled from more than twelve digital signal sources. Diario Sur has an estimated audience of 3,850,013 people in Spain.
Diario Sur has an estimated audience of 3,850,013 people in Spain. 64.0% are female, 36.0% are male, average age 43.4. Top brand affinities: Sevilla FC, IKEA, Travel insurance, Golf, Eyelash extensions.
Top brand affinities include Sevilla FC, IKEA, Travel insurance, with strongest over-indexing on Sevilla FC (1.97× the country average).
Demographically, the Diario Sur audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Diario Sur fan in Spain is more female, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Sevilla FC.
The key figures that characterise the Diario Sur profile in Spain.
64.0% are female, 36.0% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 43.4 |
| Estimated audience size | 3,850,013 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 25% |
of the worldwide Diario Sur audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 92.2% |
| Argentina | 6.7% |
| Germany | 0.6% |
The strongest cross-interests of the Diario Sur audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel insurance | Travel & Leisure | 4.21× | ||
| 02 | Eyelash extensions | Beauty & Wellness | 2.65× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.44× | ||
| 04 | Real Betis | Sports | 2.25× | ||
| 05 | Lego | Kids & Family | 2.17× | ||
| 06 | Granada CF | Sports | 2.13× | ||
| 07 | Sevilla FC | Sports | 1.97× | ||
| 08 | SD Eibar | Sports | 1.87× | ||
| 09 | Subscription business model | Shopping | 1.85× | ||
| 10 | Hypermarket | Shopping | 1.76× | ||
| 11 | Mortgage loans | Business & Career | 1.76× | ||
| 12 | Pharmacy | Business & Career | 1.62× | ||
| 13 | Manicure | Beauty & Wellness | 1.60× | ||
| 14 | IKEA | Home & Garden | 1.58× | ||
| 15 | Nonprofit organization | Politics & Society | 1.56× | ||
| 16 | Tradition | Politics & Society | 1.55× | ||
| 17 | Renewable energy | Business & Career | 1.54× | ||
| 18 | McDonald's | Food & Beverages | 1.53× | ||
| 19 | Golf | Sports | 1.52× | ||
| 20 | Barbecue | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.20× | |
| Urban Lifestyle | OPEN | 1.92× | |
| Patriotism | CONSERVATISM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.58× | |
| Pet Ownership | JOY | 0.73× | |
| Luxury Orientation | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Diario Sur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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