A data profile of the people who buy, follow and care about Complutense University of Madrid in Spain — modelled from more than twelve digital signal sources. Complutense University of Madrid has an estimated audience of 3,366,791 people in Spain.
Complutense University of Madrid has an estimated audience of 3,366,791 people in Spain. 63.0% are female, 37.0% are male, average age 44.2. Top brand affinities: Iberia (airline), WhatsApp, Satire, Museo del Prado, Rayo Vallecano.
Top brand affinities include Iberia (airline), WhatsApp, Satire, with strongest over-indexing on Iberia (airline) (2.49× the country average).
Demographically, the Complutense University of Madrid audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Complutense University of Madrid fan in Spain is more female, around 44.2 years old, with strong Individualism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Complutense University of Madrid profile in Spain.
63.0% are female, 37.0% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 44.2 |
| Estimated audience size | 3,366,791 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Complutense University of Madrid audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 55.9% |
| United States | 8.7% |
| Colombia | 5.4% |
The strongest cross-interests of the Complutense University of Madrid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Museo del Prado | Arts & Culture | 8.14× | ||
| 02 | John Cena | Sports | 8.14× | ||
| 03 | New Testament | Politics & Society | 6.30× | ||
| 04 | Satire | Literature | 6.17× | ||
| 05 | Rayo Vallecano | Travel & Leisure | 4.73× | ||
| 06 | Political science | Business & Career | 3.89× | ||
| 07 | Refrigerator | Home & Garden | 3.42× | ||
| 08 | Volunteering | Politics & Society | 3.22× | ||
| 09 | Iberia (airline) | Travel & Leisure | 2.49× | ||
| 10 | Mango | Shopping | 2.44× | ||
| 11 | Internet & Social Media | 2.37× | |||
| 12 | Real property | Home & Garden | 2.33× | ||
| 13 | Innovation | Business & Career | 2.30× | ||
| 14 | Distilled beverage | Food & Beverages | 2.22× | ||
| 15 | Genetics | Kids & Family | 2.12× | ||
| 16 | TripAdvisor | Travel & Leisure | 2.11× | ||
| 17 | Julio Iglesias | Music & Radio | 1.90× | ||
| 18 | Aldi | Shopping | 1.83× | ||
| 19 | Religion | Business & Career | 1.67× | ||
| 20 | Coches.net | Cars & Mobility | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.25× | |
| Patriotism | CONSERVATISM | 2.11× | |
| Urban Lifestyle | OPEN | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Indulgence | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Complutense University of Madrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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