A data profile of the people who buy, follow and care about Flamenco in Spain — modelled from more than twelve digital signal sources. Flamenco has an estimated audience of 6,293,742 people in Spain.
Flamenco has an estimated audience of 6,293,742 people in Spain. 64.5% are female, 35.5% are male, average age 43.8. Top brand affinities: Julio Iglesias, Brico Dépôt, Coches.net, Chill-out music, Flower.
Top brand affinities include Julio Iglesias, Brico Dépôt, Coches.net, with strongest over-indexing on Julio Iglesias (2.29× the country average).
Demographically, the Flamenco audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Flamenco fan in Spain is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Julio Iglesias.
The key figures that characterise the Flamenco profile in Spain.
64.5% are female, 35.5% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 43.8 |
| Estimated audience size | 6,293,742 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Flamenco audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 39.8% |
| United States | 14.0% |
| Mexico | 7.3% |
The strongest cross-interests of the Flamenco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rayo Vallecano | Travel & Leisure | 2.81× | ||
| 02 | Chill-out music | Music & Radio | 2.79× | ||
| 03 | Brico Dépôt | Shopping | 2.50× | ||
| 04 | Isabel Marant | Fashion & Accessoires | 2.42× | ||
| 05 | Julio Iglesias | Music & Radio | 2.29× | ||
| 06 | El Mueble | Home & Garden | 2.03× | ||
| 07 | MSN | News | 1.93× | ||
| 08 | Volunteering | Politics & Society | 1.90× | ||
| 09 | Father's Day | Kids & Family | 1.88× | ||
| 10 | Coches.net | Cars & Mobility | 1.87× | ||
| 11 | Hipercor | Shopping | 1.87× | ||
| 12 | Travel website | Travel & Leisure | 1.83× | ||
| 13 | Charity and causes | Business & Career | 1.71× | ||
| 14 | Badoo | Internet & Social Media | 1.69× | ||
| 15 | Real property | Home & Garden | 1.69× | ||
| 16 | Flower | Home & Garden | 1.68× | ||
| 17 | Wikipedia | Internet & Social Media | 1.64× | ||
| 18 | Aldi | Shopping | 1.62× | ||
| 19 | Local food | Food & Beverages | 1.53× | ||
| 20 | Genetics | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.83× | |
| Spirituality | BALANCE | 1.36× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.90× | |
| Luxury Orientation | PREMIUM | 0.91× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Flamenco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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