Flamenco Audience in Spain

Flamenco has an estimated audience of 6,293,742 people in Spain. 64.5% are female, 35.5% are male, average age 43.8. Top brand affinities: Julio Iglesias, Brico Dépôt, Coches.net, MSN, Chill-out music.

Top brand affinities include Julio Iglesias, Brico Dépôt, Coches.net, with strongest over-indexing on Julio Iglesias (2.29× the country average). Demographically, the Flamenco audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Flamenco fans

Demographic split for Flamenco audience in Spain
MetricValue
Female64.5%
Male35.5%
Average age43.8
Estimated audience size6,293,742

Audience persona

The typical Flamenco fan in Spain is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Julio Iglesias.

Top brand affinities of Flamenco fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flamenco audience
BrandAffinityCategory
Julio Iglesias2.29×Music & Radio
Brico Dépôt2.5×Shopping
Coches.net1.87×Cars & Mobility
MSN1.93×News
Chill-out music2.79×Music & Radio
Flower1.68×Home & Garden
Aldi1.62×Shopping
El Mueble2.03×Home & Garden
Hipercor1.87×Shopping
Rayo Vallecano2.81×Travel & Leisure
Travel website1.83×Travel & Leisure
Wikipedia1.64×Internet & Social Media
Richard Gere2.21×Movies & TV
Badoo1.69×Internet & Social Media
Real property1.69×Home & Garden
Father's Day1.88×Kids & Family
Local food1.53×Food & Beverages
Volunteering1.9×Politics & Society
Isabel Marant2.42×Fashion & Accessoires
Charity and causes1.71×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flamenco audience
TraitClusterScore
PatriotismCONSERVATISM1.83
SpiritualityBALANCE1.36
Community OrientationOPEN1.33
TraditionCONSERVATISM1.25
Convenience OrientationPREMIUM1.24
Need for SecurityCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Flamenco
CountryShare
Spain39.8%
United States14.0%
Mexico7.3%

See Flamenco audiences in other countries

More Musical genre audiences in Spain

How to read this data

Audience size is the estimated number of people in Spain who actively search for Flamenco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.