Rascasse Audience Intelligence

Chill-out music Audience in Germany

A data profile of the people who buy, follow and care about Chill-out music in Germany — modelled from more than twelve digital signal sources. Chill-out music has an estimated audience of 1,283,857 people in Germany.

#111among Musical genre in Germany#2672among Topic in Germany#489in Music & Radio

The average Chill-out music fan in Germany is 34.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include APEX, Business and industry, Sports, with strongest over-indexing on APEX (17.53× the country average).

Demographically, the Chill-out music audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chill-out music fan in Germany is balanced, around 34.0 years old, with strong Mindfulness tendencies and a notable affinity for APEX.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chill-out music profile in Germany.

Audience size
1.3M
in Germany
Gender
48.2%♀
51.8% male
Age
34.0
average years
Country rank
#5176
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chill-out music fans

48.2% are female, 51.8% are male, average age 34.0.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Chill-out music audience in Germany
MetricValue
Female48.2%
Male51.8%
Average age34.0
Estimated audience size1,283,857
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Chill-out music audience in Germany
Age bracketShare%
16-1934%
20-2920%
30-3918%
40-4917%
50+11%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Chill-out music audience comes from Germany.

Worldwide audience distribution share by country for Chill-out music
CountryShare
United States14.7%
Spain11.6%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chill-out music audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chill-out music fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~30K1.75×
02Berlin~70K1.16×
03Brandenburg~40K1.08×
04Nordrhein-Westfalen~300K1.06×
05Baden-Württemberg~200K1.06×
06Hessen~100K1.06×
07Rheinland-Pfalz~70K1.02×
08Sachsen~60K1.01×
09Bayern~200K0.97×
10Niedersachsen~100K0.96×
11Mecklenburg-Vorpommern~20K0.95×
12Hamburg~30K0.94×
13Schleswig-Holstein~40K0.92×
14Thüringen~30K0.92×
15Sachsen-Anhalt~30K0.90×
16Bremen~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Chill-out music, Germany
0.90×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chill-out music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chill-out music audience
#·InterestCategoryAffinity×
01Coachella, CaliforniaTravel & Leisure25.12×
02APEXMusic & Radio17.53×
03Andalusian classical musicMusic & Radio14.41×
04Mambo (music)Music & Radio8.46×
05DowntempoMusic & Radio5.22×
06Easy listeningMusic & Radio5.02×
07Ambient musicMusic & Radio3.82×
08BackyardHome & Garden3.64×
09Flower gardenHome & Garden3.09×
10LandscapingHome & Garden2.79×
11Landscape designBusiness & Career2.77×
12Robert RedfordMovies & TV2.68×
13Pomeranian (dog)Pets & Animals2.61×
14Primary educationKids & Family2.28×
15Dog healthPets & Animals2.10×
16Dog walkingPets & Animals1.90×
17TagesschauMovies & TV1.64×
18WikipediaInternet & Social Media1.62×
19Business and industryBusiness & Career1.51×
20SportsSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chill-out music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chill-out music audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.63×
PatriotismCONSERVATISM1.58×
IndulgenceJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chill-out music audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.94×
SustainabilityBALANCE0.95×
Social Media UsageJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chill-out music have in Germany?

Chill-out music has an estimated audience of 1,283,857 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chill-out music fans?

48.2% of Chill-out music fans are female, 51.8% are male, with an average age of 34.0 years.

03

Which brands do Chill-out music fans like most?

Chill-out music fans show strongest brand affinity for APEX (17.53×), Business and industry (1.51×), and Sports (1.51×) over the country average.

04

Where do Chill-out music fans live in Germany?

Chill-out music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Chill-out music fans also like?

Beyond Chill-out music itself, the audience over-indexes on Business and industry (1.51×), Sports (1.51×), Tagesschau (1.64×), and Backyard (3.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Chill-out music audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chill-out music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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