Chill-out music Audience in Germany
Chill-out music has an estimated audience of 1,283,857 people in Germany. 48.2% are female, 51.8% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: APEX, Business and industry, Sports, Natural World, Tagesschau.
The average Chill-out music fan in Germany is 34.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include APEX, Business and industry, Sports, with strongest over-indexing on APEX (17.53× the country average). Demographically, the Chill-out music audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Extroversion, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Chill-out music fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 34.0 |
| Estimated audience size | 1,283,857 |
Audience persona
The typical Chill-out music fan in Germany is balanced, around 34.0 years old, with strong Extroversion tendencies and a notable affinity for APEX.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 297,743 | 1.06× |
| Bayern | 225,205 | 1.09× |
| Baden-Württemberg | 200,500 | 1.14× |
| Niedersachsen | 124,654 | 1× |
| Hessen | 112,478 | 1.15× |
| Rheinland-Pfalz | 65,684 | 1.02× |
| Sachsen | 64,679 | 1.03× |
| Berlin | 57,008 | 0.99× |
| Brandenburg | 43,178 | 1.08× |
| Schleswig-Holstein | 40,994 | 0.89× |
| Thüringen | 28,960 | 0.89× |
| Hamburg | 28,753 | 0.99× |
| Sachsen-Anhalt | 28,690 | 0.86× |
| Mecklenburg-Vorpommern | 22,534 | 0.92× |
| Saarland | 20,015 | 1.27× |
| Bremen | 8,600 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| APEX | 17.53× | Music & Radio |
| Business and industry | 1.51× | Business & Career |
| Sports | 1.51× | Sports |
| Natural World | 2.16× | Fashion & Accessoires |
| Tagesschau | 1.64× | Movies & TV |
| Backyard | 3.64× | Home & Garden |
| Landscape design | 2.77× | Business & Career |
| Andalusian classical music | 14.41× | Music & Radio |
| Pomeranian (dog) | 2.61× | Pets & Animals |
| Wikipedia | 1.62× | Internet & Social Media |
| Landscaping | 2.79× | Home & Garden |
| Robert Redford | 2.68× | Movies & TV |
| Dog walking | 1.9× | Pets & Animals |
| Primary education | 2.28× | Kids & Family |
| Easy listening | 5.02× | Music & Radio |
| Dog health | 2.1× | Pets & Animals |
| Flower garden | 3.09× | Home & Garden |
| Downtempo | 5.22× | Music & Radio |
| Mambo (music) | 8.46× | Music & Radio |
| Ambient music | 3.82× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.41 |
| Travelling | THRILL | 1.38 |
| Indulgence | JOY | 1.29 |
| Urban Lifestyle | OPEN | 1.27 |
| Sports Activity | POWER | 1.26 |
| DIY Mentality | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.7% |
| Spain | 11.6% |
| Japan | 5.4% |
See Chill-out music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Chill-out music have in Germany?
Chill-out music has an estimated audience of 1,283,857 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chill-out music fans?
48.2% of Chill-out music fans are female, 51.8% are male, with an average age of 34.0 years.
Which brands do Chill-out music fans like most?
Chill-out music fans show strongest brand affinity for APEX (17.53×), Business and industry (1.51×), and Sports (1.51×) over the country average.
Where do Chill-out music fans live in Germany?
Chill-out music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 297,743), Bayern (reach 225,205), and Baden-Württemberg (reach 200,500). These three regions account for the largest share of the active audience.
What other brands do Chill-out music fans also like?
Beyond Chill-out music itself, the audience over-indexes on Business and industry (1.51×), Sports (1.51×), Natural World (2.16×), and Tagesschau (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chill-out music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.