Downtempo Audience in Germany
Downtempo has an estimated audience of 1,083,871 people in Germany. 52.7% are female, 47.3% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Neon Genesis Evangelion (manga), Kouign-amann, Israel, Corona (band), myDealZ.
The average Downtempo fan in Germany is 35.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Neon Genesis Evangelion (manga), Kouign-amann, Israel, with strongest over-indexing on Neon Genesis Evangelion (manga) (26.57× the country average). Demographically, the Downtempo audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Downtempo fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 35.2 |
| Estimated audience size | 1,083,871 |
Audience persona
The typical Downtempo fan in Germany is balanced, around 35.2 years old, with strong Extroversion tendencies and a notable affinity for Neon Genesis Evangelion (manga).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 170,444 | 0.72× |
| Bayern | 134,099 | 0.77× |
| Baden-Württemberg | 112,310 | 0.76× |
| Niedersachsen | 99,635 | 0.95× |
| Berlin | 74,071 | 1.53× |
| Hessen | 62,612 | 0.76× |
| Rheinland-Pfalz | 47,232 | 0.87× |
| Sachsen | 37,275 | 0.7× |
| Thüringen | 24,825 | 0.9× |
| Brandenburg | 24,475 | 0.73× |
| Sachsen-Anhalt | 24,110 | 0.86× |
| Hamburg | 23,524 | 0.96× |
| Bremen | 21,672 | 2.34× |
| Schleswig-Holstein | 21,637 | 0.56× |
| Mecklenburg-Vorpommern | 21,205 | 1.02× |
| Saarland | 21,080 | 1.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Neon Genesis Evangelion (manga) | 26.57× | Literature |
| Kouign-amann | 20× | Food & Beverages |
| Israel | 4.01× | Travel & Leisure |
| Corona (band) | 4.58× | Music & Radio |
| myDealZ | 5.26× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.83× | Music & Radio |
| Snow White (Fables) | 2.03× | Literature |
| Urban horticulture | 1.51× | Home & Garden |
| Home Delivery | 2.38× | Food & Beverages |
| KLIX (AM) | 2.05× | Music & Radio |
| Hudson, New York | 4.18× | Travel & Leisure |
| Piknik | 8.84× | Food & Beverages |
| Este, Veneto | 1.69× | Travel & Leisure |
| Inlay (guitar) | 4.48× | Music & Radio |
| Haaretz הארץ | 4.13× | News |
| Hobby Lobby | 4.12× | Home & Garden |
| Hormones: The Series | 4.69× | Movies & TV |
| Wedgwood | 7.63× | Home & Garden |
| Glenn Hughes | 4.03× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.31 |
| Indulgence | JOY | 1.26 |
| Patriotism | CONSERVATISM | 1.19 |
| Sports Activity | POWER | 1.17 |
| Early Adopter Mentality | POWER | 1.11 |
| Design Affinity | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Germany | 8.5% |
| Italy | 8.2% |
See Downtempo audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Downtempo have in Germany?
Downtempo has an estimated audience of 1,083,871 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Downtempo fans?
52.7% of Downtempo fans are female, 47.3% are male, with an average age of 35.2 years.
Which brands do Downtempo fans like most?
Downtempo fans show strongest brand affinity for Neon Genesis Evangelion (manga) (26.57×), Kouign-amann (20×), and Israel (4.01×) over the country average.
Where do Downtempo fans live in Germany?
Downtempo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 170,444), Bayern (reach 134,099), and Baden-Württemberg (reach 112,310). These three regions account for the largest share of the active audience.
What other brands do Downtempo fans also like?
Beyond Downtempo itself, the audience over-indexes on Kouign-amann (20×), Israel (4.01×), Corona (band) (4.58×), and myDealZ (5.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Downtempo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.