Rascasse Audience Intelligence

Downtempo Audience in Germany

A data profile of the people who buy, follow and care about Downtempo in Germany — modelled from more than twelve digital signal sources. Downtempo has an estimated audience of 1,083,871 people in Germany.

#123among Musical genre in Germany#2980among Topic in Germany#595in Music & Radio

The average Downtempo fan in Germany is 35.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ambient music, Easy listening, Beck, with strongest over-indexing on Ambient music (29.1× the country average).

Demographically, the Downtempo audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Downtempo fan in Germany is balanced, around 35.2 years old, with strong Tradition tendencies and a notable affinity for Ambient music.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Downtempo profile in Germany.

Audience size
1.1M
in Germany
Gender
52.7%♀
47.3% male
Age
35.2
average years
Country rank
#6074
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Downtempo fans

52.7% are female, 47.3% are male, average age 35.2.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Downtempo audience in Germany
MetricValue
Female52.7%
Male47.3%
Average age35.2
Estimated audience size1,083,871
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Downtempo audience in Germany
Age bracketShare%
16-1928%
20-2922%
30-3920%
40-4919%
50+11%
Fig. 04

Worldwide distribution

8.5%

of the worldwide Downtempo audience comes from Germany.

Worldwide audience distribution share by country for Downtempo
CountryShare
United States24.2%
Germany8.5%
Italy8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Downtempo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Downtempo fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.45×
02Berlin~70K1.37×
03Saarland~20K1.24×
04Mecklenburg-Vorpommern~20K1.03×
05Thüringen~30K0.99×
06Sachsen-Anhalt~30K0.98×
07Hamburg~20K0.98×
08Brandenburg~30K0.92×
09Rheinland-Pfalz~50K0.90×
10Sachsen~50K0.89×
11Niedersachsen~90K0.87×
12Schleswig-Holstein~30K0.86×
13Baden-Württemberg~100K0.82×
14Hessen~70K0.81×
15Bayern~100K0.80×
16Nordrhein-Westfalen~200K0.73×
Fig. 06

Affinity by region

Affinity by region — Downtempo, Germany
0.73×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Downtempo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Downtempo audience
#·InterestCategoryAffinity×
01Red Bull Air Race World ChampionshipSports46.40×
02Blue Note RecordsMusic & Radio40.24×
03Ambient musicMusic & Radio29.10×
04Easy listeningMusic & Radio25.33×
05The Good, the Bad and the UglyMovies & TV23.21×
06BeckMusic & Radio20.00×
07The Blues BrothersMovies & TV20.00×
08Gregory PorterMusic & Radio20.00×
09PlaylistMusic & Radio18.14×
10Belinda CarlisleFashion & Accessoires17.31×
11White CollarMovies & TV15.83×
12MobyMusic & Radio15.38×
13The GooniesMovies & TV14.57×
14Lo-fi musicMusic & Radio12.39×
15Minimal musicMusic & Radio9.13×
16Frank SinatraMusic & Radio8.48×
17FamilyKids & Family2.12×
18Müller (company)Food & Beverages2.08×
19TagesschauMovies & TV1.61×
20GermanyTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Downtempo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Downtempo audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.35×
Community OrientationOPEN1.34×
ExtroversionTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Downtempo audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.76×
Sports ActivityPOWER0.82×
Price SensitivityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Downtempo have in Germany?

Downtempo has an estimated audience of 1,083,871 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Downtempo fans?

52.7% of Downtempo fans are female, 47.3% are male, with an average age of 35.2 years.

03

Which brands do Downtempo fans like most?

Downtempo fans show strongest brand affinity for Ambient music (29.1×), Easy listening (25.33×), and Beck (20×) over the country average.

04

Where do Downtempo fans live in Germany?

Downtempo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Downtempo fans also like?

Beyond Downtempo itself, the audience over-indexes on Easy listening (25.33×), Beck (20×), Playlist (18.14×), and The Good, the Bad and the Ugly (23.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Downtempo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Downtempo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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