Downtempo Audience in Germany
Downtempo has an estimated audience of 1,083,871 people in Germany. 52.7% are female, 47.3% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ambient music, The Good, the Bad and the Ugly, Beck, Easy listening, Red Bull Air Race World Championship.
The average Downtempo fan in Germany is 35.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ambient music, The Good, the Bad and the Ugly, Beck, with strongest over-indexing on Ambient music (19.18× the country average). Demographically, the Downtempo audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Downtempo fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 35.2 |
| Estimated audience size | 1,083,871 |
Audience persona
The typical Downtempo fan in Germany is balanced, around 35.2 years old, with strong Extroversion tendencies and a notable affinity for Ambient music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 170,444 | 0.72× |
| Bayern | 134,099 | 0.77× |
| Baden-Württemberg | 112,310 | 0.76× |
| Niedersachsen | 99,635 | 0.95× |
| Berlin | 74,071 | 1.53× |
| Hessen | 62,612 | 0.76× |
| Rheinland-Pfalz | 47,232 | 0.87× |
| Sachsen | 37,275 | 0.7× |
| Thüringen | 24,825 | 0.9× |
| Brandenburg | 24,475 | 0.73× |
| Sachsen-Anhalt | 24,110 | 0.86× |
| Hamburg | 23,524 | 0.96× |
| Bremen | 21,672 | 2.34× |
| Schleswig-Holstein | 21,637 | 0.56× |
| Mecklenburg-Vorpommern | 21,205 | 1.02× |
| Saarland | 21,080 | 1.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ambient music | 19.18× | Music & Radio |
| The Good, the Bad and the Ugly | 41.12× | Movies & TV |
| Beck | 20× | Music & Radio |
| Easy listening | 11.39× | Music & Radio |
| Red Bull Air Race World Championship | 78.38× | Sports |
| The Blues Brothers | 18.92× | Movies & TV |
| White Collar | 17.95× | Movies & TV |
| Minimal music | 9.02× | Music & Radio |
| Gregory Porter | 20× | Music & Radio |
| Tagesschau | 2.17× | Movies & TV |
| Satire | 4.81× | Literature |
| Joan Baez | 12.33× | Music & Radio |
| Ministry of Sound | 21.6× | Music & Radio |
| The Goonies | 13.69× | Movies & TV |
| Playlist | 9.76× | Music & Radio |
| Belinda Carlisle | 20× | Fashion & Accessoires |
| Joss Stone | 20× | Music & Radio |
| Wir sind Helden | 17.15× | Music & Radio |
| Nina Chuba | 4.29× | Music & Radio |
| House music | 2.6× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.31 |
| Indulgence | JOY | 1.26 |
| Patriotism | CONSERVATISM | 1.19 |
| Sports Activity | POWER | 1.17 |
| Early Adopter Mentality | POWER | 1.11 |
| Design Affinity | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Germany | 8.5% |
| Italy | 8.2% |
See Downtempo audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Downtempo have in Germany?
Downtempo has an estimated audience of 1,083,871 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Downtempo fans?
52.7% of Downtempo fans are female, 47.3% are male, with an average age of 35.2 years.
Which brands do Downtempo fans like most?
Downtempo fans show strongest brand affinity for Ambient music (19.18×), The Good, the Bad and the Ugly (41.12×), and Beck (20×) over the country average.
Where do Downtempo fans live in Germany?
Downtempo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 170,444), Bayern (reach 134,099), and Baden-Württemberg (reach 112,310). These three regions account for the largest share of the active audience.
What other brands do Downtempo fans also like?
Beyond Downtempo itself, the audience over-indexes on The Good, the Bad and the Ugly (41.12×), Beck (20×), Easy listening (11.39×), and Red Bull Air Race World Championship (78.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Downtempo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.