Rascasse Audience Intelligence

The Good, the Bad and the Ugly Audience in Germany

A data profile of the people who buy, follow and care about The Good, the Bad and the Ugly in Germany — modelled from more than twelve digital signal sources. The Good, the Bad and the Ugly has an estimated audience of 280,724 people in Germany.

The average The Good, the Bad and the Ugly fan in Germany is 44.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Once Upon a Time in the West, Robert Redford, Dog Day Afternoon, with strongest over-indexing on Once Upon a Time in the West (155.6× the country average).

Demographically, the The Good, the Bad and the Ugly audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Good, the Bad and the Ugly fan in Germany is more male, around 44.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Once Upon a Time in the West.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Good, the Bad and the Ugly profile in Germany.

Audience size
281K
in Germany
Gender
27.2%
72.8% male
Age
44.3
average years
Country rank
#18205
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Good, the Bad and the Ugly viewers

27.2% are female, 72.8% are male, average age 44.3.

Fig. 02

Gender split

27.2%
Female
72.8%
Male
Demographic split for The Good, the Bad and the Ugly audience in Germany
MetricValue
Female27.2%
Male72.8%
Average age44.3
Estimated audience size280,724
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the The Good, the Bad and the Ugly audience in Germany
Age bracketShare%
16-1913%
20-2911%
30-3918%
40-4926%
50+32%
Fig. 04

Worldwide distribution

4.8%

of the worldwide The Good, the Bad and the Ugly audience comes from Germany.

Worldwide audience distribution share by country for The Good, the Bad and the Ugly
CountryShare
United States26.9%
United Kingdom8.8%
France5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Good, the Bad and the Ugly audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Good, the Bad and the Ugly fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.28×
02Hessen~30K1.27×
03Hamburg~7K1.14×
04Bayern~50K1.12×
05Baden-Württemberg~40K1.08×
06Nordrhein-Westfalen~70K1.07×
07Rheinland-Pfalz~10K1.04×
08Schleswig-Holstein~10K1.04×
09Bremen~3K1.03×
10Niedersachsen~30K1.01×
11Saarland~3K0.98×
12Sachsen~10K0.92×
13Thüringen~6K0.87×
14Brandenburg~7K0.82×
15Mecklenburg-Vorpommern~4K0.79×
16Sachsen-Anhalt~6K0.78×
Fig. 06

Affinity by region

Affinity by region — The Good, the Bad and the Ugly, Germany
0.78×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Good, the Bad and the Ugly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Good, the Bad and the Ugly audience
#·InterestCategoryAffinity×
01Minnesota United FCSports487.47×
02Dog Day AfternoonMovies & TV187.65×
03Sergio LeoneMovies & TV182.02×
04For a Few Dollars MoreMovies & TV160.00×
05Once Upon a Time in the WestMovies & TV155.60×
06A Clockwork Orange (film)Movies & TV129.15×
07Cinema ParadisoMovies & TV121.03×
08Rear WindowCars & Mobility120.36×
09no country for old menMovies & TV108.52×
10Singin' in the RainMovies & TV96.75×
11One Flew Over the Cuckoo's Nest (film)Movies & TV86.92×
12Casablanca (film)Movies & TV79.02×
13The Birds (film)Movies & TV77.03×
14Once Upon a Time in AmericaMovies & TV72.24×
15Robert RedfordMovies & TV65.90×
16Gone with the Wind (film)Movies & TV63.53×
17Desperado (film)Movies & TV50.10×
18Forrest GumpMovies & TV49.35×
19Harrison FordMovies & TV36.63×
20Christian UlmenMovies & TV20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Good, the Bad and the Ugly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by The Good, the Bad and the Ugly audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.44×
PatriotismCONSERVATISM1.76×
IndulgenceJOY1.74×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by The Good, the Bad and the Ugly audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.06×
Healthy LifestyleBALANCE1.09×
Design AffinityPREMIUM1.13×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does The Good, the Bad and the Ugly have in Germany?

The Good, the Bad and the Ugly has an estimated audience of 280,724 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Good, the Bad and the Ugly viewers?

27.2% of The Good, the Bad and the Ugly fans are female, 72.8% are male, with an average age of 44.3 years.

03

Which brands do The Good, the Bad and the Ugly fans like most?

The Good, the Bad and the Ugly fans show strongest brand affinity for Once Upon a Time in the West (155.6×), Robert Redford (65.9×), and Dog Day Afternoon (187.65×) over the country average.

04

Where do The Good, the Bad and the Ugly fans live in Germany?

The Good, the Bad and the Ugly fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Good, the Bad and the Ugly fans also like?

Beyond The Good, the Bad and the Ugly itself, the audience over-indexes on Robert Redford (65.9×), Dog Day Afternoon (187.65×), Casablanca (film) (79.02×), and Minnesota United FC (487.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Good, the Bad and the Ugly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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