The Good, the Bad and the Ugly Audience in United States
The Good, the Bad and the Ugly has an estimated audience of 1,622,182 people in United States. 51.2% are female, 48.8% are male, average age 46.5. Top regions: California, Texas, Florida. Top brand affinities: threes company, Ponderosa (TV series), Rain Man, The Alamo (1960 film), Harold & Kumar.
The average The Good, the Bad and the Ugly fan in United States is 46.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include threes company, Ponderosa (TV series), Rain Man, with strongest over-indexing on threes company (150.8× the country average). Demographically, the The Good, the Bad and the Ugly audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western
Demographics of The Good, the Bad and the Ugly fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 46.5 |
| Estimated audience size | 1,622,182 |
Audience persona
The typical The Good, the Bad and the Ugly fan in United States is balanced, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for threes company.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 222,469 | 1.25× |
| Texas | 149,521 | 1.07× |
| Florida | 94,991 | 0.86× |
| New York | 87,383 | 0.96× |
| Pennsylvania | 60,589 | 1.11× |
| Illinois | 56,936 | 1.05× |
| North Carolina | 48,560 | 0.99× |
| Ohio | 48,368 | 0.97× |
| Georgia | 42,957 | 0.86× |
| Michigan | 40,657 | 0.96× |
| Virginia | 38,415 | 0.97× |
| Washington | 37,933 | 1.17× |
| Arizona | 36,815 | 1.11× |
| New Jersey | 36,744 | 0.89× |
| Tennessee | 31,814 | 0.98× |
| Massachusetts | 31,645 | 0.99× |
| Indiana | 30,842 | 1.04× |
| Colorado | 28,451 | 1.11× |
| Missouri | 28,096 | 1.07× |
| Wisconsin | 24,730 | 1.01× |
| Maryland | 23,881 | 0.86× |
| Minnesota | 23,343 | 1× |
| Kentucky | 21,712 | 1.07× |
| Oregon | 21,557 | 1.16× |
| Oklahoma | 20,441 | 1.13× |
| South Carolina | 20,085 | 0.82× |
| Alabama | 19,141 | 0.84× |
| Utah | 18,606 | 1.28× |
| Louisiana | 17,432 | 0.83× |
| Connecticut | 15,747 | 0.97× |
| Nevada | 14,414 | 0.92× |
| Arkansas | 13,809 | 1.03× |
| Iowa | 13,385 | 1× |
| Kansas | 12,878 | 1.01× |
| Mississippi | 11,283 | 0.84× |
| Idaho | 9,451 | 1.16× |
| New Mexico | 9,431 | 1.16× |
| Nebraska | 8,240 | 1.01× |
| West Virginia | 7,417 | 0.98× |
| New Hampshire | 6,593 | 1.03× |
| Montana | 5,713 | 1.27× |
| Maine | 5,505 | 0.95× |
| Hawaii | 5,302 | 0.76× |
| Rhode Island | 4,706 | 0.91× |
| Washington, District of Columbia | 4,407 | 0.9× |
| South Dakota | 3,574 | 0.95× |
| Alaska | 3,451 | 0.99× |
| North Dakota | 3,233 | 0.97× |
| Delaware | 3,132 | 0.7× |
| Wyoming | 2,689 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| threes company | 150.8× | Movies & TV |
| Ponderosa (TV series) | 123.48× | Movies & TV |
| Rain Man | 104.42× | Movies & TV |
| The Alamo (1960 film) | 69.44× | |
| Harold & Kumar | 98.94× | Movies & TV |
| Beverly Hills Cop | 75.33× | Movies & TV |
| Boogie Nights | 67.43× | Movies & TV |
| Unforgiven | 98.56× | Movies & TV |
| A Fistful of Dollars | 114.36× | Movies & TV |
| For a Few Dollars More | 147.98× | Movies & TV |
| Forrest Gump | 34.92× | Movies & TV |
| Clint Eastwood | 19.26× | Movies & TV |
| Face/Off | 71.21× | Movies & TV |
| Good Burger | 57.89× | Movies & TV |
| The Italian Job | 91.03× | Movies & TV |
| Sam Elliott | 19.38× | Movies & TV |
| Coach Carter | 51.01× | Movies & TV |
| Chartreuse (liqueur) | 45.24× | Food & Beverages |
| Wild West (TV series) | 64.09× | Movies & TV |
| Sheila Walsh (novelist) | 162.89× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.37 |
| Price Sensitivity | PREMIUM | 1.22 |
| Risk Appetite | THRILL | 1.19 |
| Social Media Usage | JOY | 1.17 |
| Tradition | CONSERVATISM | 1.17 |
| Spirituality | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| United Kingdom | 9.4% |
| India | 5.9% |
See The Good, the Bad and the Ugly audiences in other countries
- The Good, the Bad and the Ugly — Germany
- The Good, the Bad and the Ugly — United Kingdom
- The Good, the Bad and the Ugly — France
- The Good, the Bad and the Ugly — Italy
- The Good, the Bad and the Ugly — Spain
- The Good, the Bad and the Ugly — Brazil
- The Good, the Bad and the Ugly — Japan
- The Good, the Bad and the Ugly — South Korea
- The Good, the Bad and the Ugly — India
More Western audiences in United States
- Django Unchained (3,359,518)
- Wyatt Earp (film) (1,847,300)
- High Noon (1,688,009)
- Django (film) (1,515,081)
- True Grit (1969 film) (1,360,205)
Frequently asked questions
How many fans does The Good, the Bad and the Ugly have in United States?
The Good, the Bad and the Ugly has an estimated audience of 1,622,182 people in United States, concentrated in California and Texas.
What is the gender split and age of The Good, the Bad and the Ugly fans?
51.2% of The Good, the Bad and the Ugly fans are female, 48.8% are male, with an average age of 46.5 years.
Which brands do The Good, the Bad and the Ugly fans like most?
The Good, the Bad and the Ugly fans show strongest brand affinity for threes company (150.8×), Ponderosa (TV series) (123.48×), and Rain Man (104.42×) over the country average.
Where do The Good, the Bad and the Ugly fans live in United States?
The Good, the Bad and the Ugly fans in United States are most concentrated in California (reach 222,469), Texas (reach 149,521), and Florida (reach 94,991). These three regions account for the largest share of the active audience.
What other brands do The Good, the Bad and the Ugly fans also like?
Beyond The Good, the Bad and the Ugly itself, the audience over-indexes on Ponderosa (TV series) (123.48×), Rain Man (104.42×), The Alamo (1960 film) (69.44×), and Harold & Kumar (98.94×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Good, the Bad and the Ugly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.