Unforgiven Audience in United States

Unforgiven logo

Unforgiven has an estimated audience of 853,064 people in United States. 36.4% are female, 63.6% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Khādī, Hocus Pocus, Israel, Jingoism, The Halal Guys.

The average Unforgiven fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Khādī, Hocus Pocus, Israel, with strongest over-indexing on Khādī (18.81× the country average). Demographically, the Unforgiven audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

Demographics of Unforgiven fans

Demographic split for Unforgiven audience in United States
MetricValue
Female36.4%
Male63.6%
Average age43.7
Estimated audience size853,064

Audience persona

The typical Unforgiven fan in United States is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Khādī.

Top regions in United States

Top regions ranked by reach for Unforgiven in United States
RegionReachAffinity
California91,7760.98×
Texas69,3050.95×
Florida48,9110.85×
New York41,9180.88×
Pennsylvania29,7681.04×
Illinois28,9281.02×
Ohio27,9591.06×
North Carolina25,8011.01×
Michigan22,2001×
Georgia21,7460.83×
Virginia19,1780.92×
New Jersey18,5530.86×
Washington18,1511.06×
Tennessee17,9091.05×
Massachusetts16,8461×
Missouri16,3601.19×
Indiana16,0301.03×
Colorado14,8661.11×
Arizona14,4100.83×
Wisconsin13,5531.06×
Minnesota13,3101.09×
Maryland12,1610.83×
Kentucky11,8941.11×
South Carolina11,7750.92×
Oregon11,5401.18×
Oklahoma10,9801.16×
Louisiana9,7710.89×
Alabama8,8220.74×
Connecticut8,2300.96×
Iowa8,0571.15×
Utah7,8131.02×
Kansas7,6461.14×
Arkansas7,6361.09×
Mississippi6,4090.91×
Nevada5,7950.7×
Idaho5,0721.19×
New Mexico4,9581.16×
Nebraska4,7021.1×
West Virginia4,2171.06×
New Hampshire3,4681.03×
Maine3,2171.05×
Montana3,1001.31×
Hawaii2,6700.73×
Rhode Island2,4580.91×
South Dakota2,1111.07×
Washington, District of Columbia1,9730.77×
Delaware1,9400.82×
North Dakota1,8471.05×
Wyoming1,7371.37×
Vermont1,5161.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Unforgiven audience
BrandAffinityCategory
Khādī18.81×Home & Garden
Hocus Pocus6.85×Movies & TV
Israel2.49×Travel & Leisure
Jingoism2.51×Politics & Society
The Halal Guys7.12×Food & Beverages
Casely6.8×Shopping
Nationality2.01×Politics & Society
Google Photos2.26×Technology & Electronics
Personalised Gifts3.94×Home & Garden
Elsword14.51×Games
The Nice Guys6.76×Movies & TV
Unique Gifts1.92×Shopping
Voltron: Legendary Defender12.52×Movies & TV
Home staging3.72×Home & Garden
KiwiCo4.53×Kids & Family
Stamp collecting3.06×Home & Garden
Birthday Gifts2.03×Kids & Family
Non-celiac gluten sensitivity6.88×Health
Cleveland Clinic3.35×Health
Keith Stanfield3.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Unforgiven audience
TraitClusterScore
PatriotismCONSERVATISM2.13
Social Media UsageJOY1.38
ExtroversionTHRILL1.38
Risk AppetiteTHRILL1.31
IndulgenceJOY1.28
TraditionCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Unforgiven
CountryShare
United States32.8%
United Kingdom8.6%
Australia7.8%

See Unforgiven audiences in other countries

More Western audiences in United States

Frequently asked questions

How many fans does Unforgiven have in United States?

Unforgiven has an estimated audience of 853,064 people in United States, concentrated in California and Texas.

What is the gender split and age of Unforgiven fans?

36.4% of Unforgiven fans are female, 63.6% are male, with an average age of 43.7 years.

Which brands do Unforgiven fans like most?

Unforgiven fans show strongest brand affinity for Khādī (18.81×), Hocus Pocus (6.85×), and Israel (2.49×) over the country average.

Where do Unforgiven fans live in United States?

Unforgiven fans in United States are most concentrated in California (reach 91,776), Texas (reach 69,305), and Florida (reach 48,911). These three regions account for the largest share of the active audience.

What other brands do Unforgiven fans also like?

Beyond Unforgiven itself, the audience over-indexes on Hocus Pocus (6.85×), Israel (2.49×), Jingoism (2.51×), and The Halal Guys (7.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Unforgiven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.