Rascasse Audience Intelligence

Unforgiven Audience in United States

A data profile of the people who buy, follow and care about Unforgiven in United States — modelled from more than twelve digital signal sources. Unforgiven has an estimated audience of 735,672 people in United States.

#10among Western in United States#2424among Movie / TV Show / Series in United States#5381in Movies & TV

The average Unforgiven fan in United States is 43.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sam Elliott, The Good, the Bad and the Ugly, Paul Newman, with strongest over-indexing on Sam Elliott (70.52× the country average).

Demographically, the Unforgiven audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Unforgiven fan in United States is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Sam Elliott.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unforgiven profile in United States.

Audience size
736K
in United States
Gender
36.4%♀
63.6% male
Age
43.7
average years
Country rank
#28997
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unforgiven viewers

36.4% are female, 63.6% are male, average age 43.7.

Fig. 02

Gender split

36.4%
Female
63.6%
Male
Demographic split for Unforgiven audience in United States
MetricValue
Female36.4%
Male63.6%
Average age43.7
Estimated audience size735,672
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Unforgiven audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3920%
40-4924%
50+30%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Unforgiven audience comes from United States.

Worldwide audience distribution share by country for Unforgiven
CountryShare
United States27.5%
United Kingdom9.2%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unforgiven audience in United States is strongest.

Fig. 05

Top regions by affinity

Unforgiven fans by region: top regions in United States
#RegionReachAffinity×
01Montana~3K1.36×
02Wyoming~2K1.35×
03Idaho~5K1.22×
04Missouri~20K1.18×
05Oklahoma~10K1.17×
06Kansas~8K1.16×
07Iowa~8K1.15×
08New Mexico~5K1.15×
09Kentucky~10K1.14×
10Oregon~10K1.13×
11South Dakota~2K1.13×
12Arkansas~8K1.11×
13Nebraska~5K1.11×
14West Virginia~4K1.11×
15North Dakota~2K1.09×
16Maine~3K1.08×
17Wisconsin~10K1.06×
18Utah~8K1.06×
19Colorado~10K1.05×
20Minnesota~10K1.05×
21Ohio~30K1.04×
22Tennessee~20K1.04×
23New Hampshire~4K1.04×
24Washington~20K1.03×
25Alaska~2K1.02×
26Indiana~20K1.00×
27Pennsylvania~30K0.97×
28Illinois~30K0.96×
29Michigan~20K0.96×
30Mississippi~7K0.96×
31Massachusetts~20K0.94×
32North Carolina~20K0.93×
33Connecticut~8K0.93×
34Rhode Island~2K0.92×
35California~90K0.91×
36South Carolina~10K0.90×
37Arizona~20K0.89×
38Louisiana~10K0.89×
39Texas~60K0.88×
40Virginia~20K0.88×
41Delaware~2K0.86×
42Alabama~10K0.85×
43New York~40K0.82×
44Florida~50K0.80×
45Maryland~10K0.80×
46Georgia~20K0.79×
47New Jersey~20K0.79×
48Washington, District of Columbia~2K0.79×
49Nevada~6K0.76×
50Hawaii~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Unforgiven, United States
0.75×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unforgiven audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unforgiven audience
#·InterestCategoryAffinity×
01The Good, the Bad and the UglyMovies & TV98.56×
02James StewartMovies & TV72.55×
03Sam ElliottMovies & TV70.52×
04Paul NewmanMovies & TV52.22×
05Shirley MacLaineMovies & TV48.95×
06Hell on Wheels (TV series)Movies & TV42.46×
07Dallas Buyers ClubMovies & TV34.16×
08Tom SelleckMovies & TV30.23×
09Django UnchainedMovies & TV28.11×
10Inglourious BasterdsMovies & TV25.21×
11Hannibal (TV series)Movies & TV24.88×
12Steve McQueenMovies & TV23.72×
13SolitaireGames20.00×
14Seth GreenMovies & TV19.40×
15Ed HarrisMovies & TV14.20×
16John WayneMovies & TV12.63×
17Sylvester StalloneMovies & TV11.69×
18Tom CruiseMovies & TV8.68×
19Robert RedfordMovies & TV7.28×
20RedditInternet & Social Media3.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unforgiven audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unforgiven audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.35×
IndividualismJOY1.45×
Need for SecurityCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unforgiven audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.47×
SustainabilityBALANCE0.58×
Design AffinityPREMIUM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unforgiven have in United States?

Unforgiven has an estimated audience of 735,672 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Unforgiven viewers?

36.4% of Unforgiven fans are female, 63.6% are male, with an average age of 43.7 years.

03

Which brands do Unforgiven fans like most?

Unforgiven fans show strongest brand affinity for Sam Elliott (70.52×), The Good, the Bad and the Ugly (98.56×), and Paul Newman (52.22×) over the country average.

04

Where do Unforgiven fans live in United States?

Unforgiven fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Unforgiven fans also like?

Beyond Unforgiven itself, the audience over-indexes on The Good, the Bad and the Ugly (98.56×), Paul Newman (52.22×), James Stewart (72.55×), and Tom Selleck (30.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Western audiences in United States

See Unforgiven audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Unforgiven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →