Hell on Wheels (TV series) Audience in United States

Hell on Wheels (TV series) logo

Hell on Wheels (TV series) has an estimated audience of 1,238,868 people in United States. 33.3% are female, 66.7% are male, average age 46.3. Top regions: Texas, California, Florida. Top brand affinities: Ponderosa (TV series), Animal Kingdom (TV series), The Shield, Walk the Line, True Detective.

The average Hell on Wheels (TV series) fan in United States is 46.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Ponderosa (TV series), Animal Kingdom (TV series), The Shield, with strongest over-indexing on Ponderosa (TV series) (124.9× the country average). Demographically, the Hell on Wheels (TV series) audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Hell on Wheels (TV series) fans

Demographic split for Hell on Wheels (TV series) audience in United States
MetricValue
Female33.3%
Male66.7%
Average age46.3
Estimated audience size1,238,868

Audience persona

The typical Hell on Wheels (TV series) fan in United States is more male, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Ponderosa (TV series).

Top regions in United States

Top regions ranked by reach for Hell on Wheels (TV series) in United States
RegionReachAffinity
Texas93,8960.88×
California91,0440.67×
Florida64,0660.76×
North Carolina36,5690.98×
New York36,3650.53×
Ohio35,9500.94×
Georgia35,0540.92×
Tennessee34,0361.37×
Pennsylvania31,8970.76×
Illinois31,1740.76×
Michigan29,8850.92×
Missouri25,9821.3×
Virginia23,2510.77×
Washington22,9250.92×
Indiana22,5601×
Arizona20,2810.8×
Kentucky19,5491.26×
Colorado19,3320.99×
Oklahoma19,2381.4×
South Carolina19,1281.03×
Wisconsin17,7050.95×
Minnesota16,6520.94×
Arkansas15,7901.55×
Alabama15,4160.89×
Louisiana15,0090.94×
Oregon14,5951.03×
Iowa13,8891.36×
New Jersey13,8810.44×
Massachusetts13,5640.56×
Utah13,2981.2×
Maryland12,6680.59×
Kansas12,4151.27×
Mississippi12,2711.2×
Idaho10,1061.63×
Nevada9,7940.82×
Nebraska8,2271.32×
Connecticut7,7710.63×
West Virginia7,2811.26×
New Mexico6,2771.01×
Montana5,9901.74×
Maine4,7841.08×
New Hampshire4,5950.94×
South Dakota4,0231.4×
North Dakota3,5961.41×
Wyoming3,5951.96×
Hawaii2,5710.48×
Alaska2,4150.91×
Rhode Island2,3980.61×
Delaware2,2100.65×
Vermont1,9280.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hell on Wheels (TV series) audience
BrandAffinityCategory
Ponderosa (TV series)124.9×Movies & TV
Animal Kingdom (TV series)48.94×Movies & TV
The Shield111.63×Movies & TV
Walk the Line118.44×Movies & TV
True Detective21.99×Movies & TV
Wentworth (TV series)115.81×Movies & TV
Taken (TV miniseries)79.48×Movies & TV
Goodfellas40.53×Movies & TV
The Alamo (1960 film)54.48×
Dances with Wolves72.06×Movies & TV
Justified (TV series)47.41×Movies & TV
The Wolf of Wall Street (2013 film)54.47×Movies & TV
The Sopranos19.7×Movies & TV
Dexter (TV series)22.2×Movies & TV
Sons of Anarchy28.84×Movies & TV
Kevin Costner23.25×Movies & TV
Deadwood (TV series)79.96×Movies & TV
Euphoria5.03×Movies & TV
Westworld (TV series)32.53×Movies & TV
Django Unchained28.49×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hell on Wheels (TV series) audience
TraitClusterScore
PatriotismCONSERVATISM2.5
Luxury OrientationPREMIUM2.14
Risk AppetiteTHRILL1.82
Quality AwarenessPREMIUM1.39
Career OrientationPOWER1.16
TraditionCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Hell on Wheels (TV series)
CountryShare
United States60.9%
United Kingdom3.6%
Germany3.4%

See Hell on Wheels (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Hell on Wheels (TV series) have in United States?

Hell on Wheels (TV series) has an estimated audience of 1,238,868 people in United States, concentrated in Texas and California.

What is the gender split and age of Hell on Wheels (TV series) fans?

33.3% of Hell on Wheels (TV series) fans are female, 66.7% are male, with an average age of 46.3 years.

Which brands do Hell on Wheels (TV series) fans like most?

Hell on Wheels (TV series) fans show strongest brand affinity for Ponderosa (TV series) (124.9×), Animal Kingdom (TV series) (48.94×), and The Shield (111.63×) over the country average.

Where do Hell on Wheels (TV series) fans live in United States?

Hell on Wheels (TV series) fans in United States are most concentrated in Texas (reach 93,896), California (reach 91,044), and Florida (reach 64,066). These three regions account for the largest share of the active audience.

What other brands do Hell on Wheels (TV series) fans also like?

Beyond Hell on Wheels (TV series) itself, the audience over-indexes on Animal Kingdom (TV series) (48.94×), The Shield (111.63×), Walk the Line (118.44×), and True Detective (21.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hell on Wheels (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.