Rascasse Audience Intelligence

Hell on Wheels (TV series) Audience in United States

A data profile of the people who buy, follow and care about Hell on Wheels (TV series) in United States — modelled from more than twelve digital signal sources. Hell on Wheels (TV series) has an estimated audience of 1,350,609 people in United States.

#355among TV series in United States#1315among Movie / TV Show / Series in United States#3248in Movies & TV

The average Hell on Wheels (TV series) fan in United States is 46.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Ponderosa (TV series), Animal Kingdom (TV series), The Shield, with strongest over-indexing on Ponderosa (TV series) (124.9× the country average).

Demographically, the Hell on Wheels (TV series) audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hell on Wheels (TV series) fan in United States is more male, around 46.3 years old, with strong Spirituality tendencies and a notable affinity for Ponderosa (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hell on Wheels (TV series) profile in United States.

Audience size
1.4M
in United States
Gender
33.3%♀
66.7% male
Age
46.3
average years
Country rank
#19166
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hell on Wheels (TV series) viewers

33.3% are female, 66.7% are male, average age 46.3.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for Hell on Wheels (TV series) audience in United States
MetricValue
Female33.3%
Male66.7%
Average age46.3
Estimated audience size1,350,609
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Hell on Wheels (TV series) audience in United States
Age bracketShare%
16-199%
20-2911%
30-3916%
40-4925%
50+39%
Fig. 04

Worldwide distribution

62.5%

of the worldwide Hell on Wheels (TV series) audience comes from United States.

Worldwide audience distribution share by country for Hell on Wheels (TV series)
CountryShare
United States62.5%
United Kingdom3.4%
Germany3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hell on Wheels (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Hell on Wheels (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~4K1.94×
02Montana~6K1.78×
03Idaho~10K1.63×
04Arkansas~20K1.51×
05South Dakota~4K1.44×
06Oklahoma~20K1.39×
07North Dakota~4K1.38×
08Tennessee~30K1.32×
09Nebraska~8K1.32×
10West Virginia~8K1.32×
11Iowa~10K1.31×
12Missouri~30K1.29×
13Kentucky~20K1.27×
14Mississippi~10K1.25×
15Kansas~10K1.23×
16Maine~5K1.11×
17Utah~10K1.10×
18Alabama~20K1.08×
19New Mexico~6K1.03×
20Alaska~3K1.03×
21South Carolina~20K1.01×
22Wisconsin~20K1.01×
23Oregon~10K1.00×
24Louisiana~20K0.98×
25Indiana~20K0.97×
26Ohio~40K0.96×
27North Carolina~40K0.95×
28Colorado~20K0.94×
29Vermont~2K0.93×
30Minnesota~20K0.92×
31New Hampshire~4K0.91×
32Arizona~20K0.90×
33Michigan~30K0.88×
34Washington~20K0.85×
35Georgia~30K0.84×
36Texas~90K0.83×
37Nevada~10K0.80×
38Virginia~20K0.76×
39Pennsylvania~30K0.74×
40Florida~60K0.72×
41Illinois~30K0.71×
42Rhode Island~3K0.71×
43Delaware~2K0.70×
44Connecticut~8K0.65×
45California~80K0.61×
46Maryland~10K0.60×
47Hawaii~3K0.55×
48Massachusetts~10K0.53×
49New York~30K0.49×
50New Jersey~10K0.44×
Fig. 06

Affinity by region

Affinity by region — Hell on Wheels (TV series), United States
0.44×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hell on Wheels (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hell on Wheels (TV series) audience
#·InterestCategoryAffinity×
01Ponderosa (TV series)Movies & TV124.90×
02Walk the LineMovies & TV118.44×
03Wentworth (TV series)Movies & TV115.81×
04The ShieldMovies & TV111.63×
05Deadwood (TV series)Movies & TV79.96×
06Taken (TV miniseries)Movies & TV79.48×
07Dances with WolvesMovies & TV72.06×
08The Alamo (1960 film)Movie / TV Show / Series54.48×
09The Wolf of Wall Street (2013 film)Movies & TV54.47×
10Aya CashMovies & TV54.47×
11Animal Kingdom (TV series)Movies & TV48.94×
12Justified (TV series)Movies & TV47.41×
13GoodfellasMovies & TV40.53×
14Westworld (TV series)Movies & TV32.53×
15Sons of AnarchyMovies & TV28.84×
16Kevin CostnerMovies & TV23.25×
17Dexter (TV series)Movies & TV22.20×
18True DetectiveMovies & TV21.99×
19The SopranosMovies & TV19.70×
20Dylan O'BrienMovies & TV17.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hell on Wheels (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hell on Wheels (TV series) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.87×
TraditionCONSERVATISM1.75×
DIY MentalityTHRILL1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hell on Wheels (TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Healthy LifestyleBALANCE0.98×
Urban LifestyleOPEN1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hell on Wheels (TV series) have in United States?

Hell on Wheels (TV series) has an estimated audience of 1,350,609 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Hell on Wheels (TV series) viewers?

33.3% of Hell on Wheels (TV series) fans are female, 66.7% are male, with an average age of 46.3 years.

03

Which brands do Hell on Wheels (TV series) fans like most?

Hell on Wheels (TV series) fans show strongest brand affinity for Ponderosa (TV series) (124.9×), Animal Kingdom (TV series) (48.94×), and The Shield (111.63×) over the country average.

04

Where do Hell on Wheels (TV series) fans live in United States?

Hell on Wheels (TV series) fans in United States are most concentrated in Texas (reach ~90K), California (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Hell on Wheels (TV series) fans also like?

Beyond Hell on Wheels (TV series) itself, the audience over-indexes on Animal Kingdom (TV series) (48.94×), The Shield (111.63×), Walk the Line (118.44×), and Wentworth (TV series) (115.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hell on Wheels (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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