Rascasse Audience Intelligence

Deadwood (TV series) Audience in United States

A data profile of the people who buy, follow and care about Deadwood (TV series) in United States — modelled from more than twelve digital signal sources. Deadwood (TV series) has an estimated audience of 587,285 people in United States.

#649among TV series in United States#2877among Movie / TV Show / Series in United States#6190in Movies & TV

The average Deadwood (TV series) fan in United States is 41.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hell on Wheels (TV series), Walk the Line, David Tennant, with strongest over-indexing on Hell on Wheels (TV series) (79.96× the country average).

Demographically, the Deadwood (TV series) audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deadwood (TV series) fan in United States is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Hell on Wheels (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deadwood (TV series) profile in United States.

Audience size
587K
in United States
Gender
38.0%♀
62.0% male
Age
41.0
average years
Country rank
#33242
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+153%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deadwood (TV series) viewers

38.0% are female, 62.0% are male, average age 41.0.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for Deadwood (TV series) audience in United States
MetricValue
Female38.0%
Male62.0%
Average age41.0
Estimated audience size587,285
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Deadwood (TV series) audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

46.9%

of the worldwide Deadwood (TV series) audience comes from United States.

Worldwide audience distribution share by country for Deadwood (TV series)
CountryShare
United States46.9%
Hungary4.8%
China3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deadwood (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Deadwood (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~5K3.75×
02Wyoming~1K1.60×
03North Dakota~2K1.52×
04Montana~2K1.48×
05Idaho~3K1.22×
06Nebraska~3K1.18×
07Iowa~5K1.12×
08Oregon~7K1.11×
09Oklahoma~7K1.10×
10Colorado~10K1.09×
11Missouri~10K1.08×
12Minnesota~9K1.06×
13Utah~5K1.04×
14West Virginia~3K1.04×
15Kentucky~7K1.02×
16Arkansas~5K1.02×
17Alaska~1K1.02×
18Kansas~4K1.00×
19Washington~10K0.99×
20Maine~2K0.98×
21Wisconsin~8K0.96×
22Arizona~10K0.94×
23Tennessee~10K0.94×
24New Mexico~3K0.94×
25New Hampshire~2K0.94×
26Indiana~9K0.92×
27Michigan~10K0.89×
28Rhode Island~2K0.89×
29Mississippi~4K0.87×
30Alabama~7K0.86×
31Delaware~1K0.84×
32Ohio~10K0.83×
33South Carolina~7K0.83×
34Nevada~5K0.83×
35Louisiana~6K0.82×
36Hawaii~2K0.82×
37Pennsylvania~10K0.78×
38North Carolina~10K0.78×
39Washington, District of Columbia~1K0.78×
40Connecticut~4K0.76×
41Texas~40K0.75×
42Illinois~10K0.75×
43Virginia~10K0.73×
44Massachusetts~8K0.73×
45Georgia~10K0.72×
46Maryland~7K0.69×
47California~40K0.68×
48Florida~30K0.68×
49New York~20K0.60×
50New Jersey~9K0.59×
Fig. 06

Affinity by region

Affinity by region — Deadwood (TV series), United States
0.59×1.00×3.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deadwood (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deadwood (TV series) audience
#·InterestCategoryAffinity×
01Walk the LineMovies & TV94.86×
02Hell on Wheels (TV series)Movies & TV79.96×
03The Expendables (film series)Movies & TV46.30×
04Ian McShaneMovies & TV42.20×
05David TennantMovies & TV41.67×
06The Last Ship (TV series)Movies & TV39.76×
07White House DownMovies & TV36.72×
08Ray DonovanMovies & TV23.53×
09Evan PetersMovies & TV15.89×
10Kung Fu PandaMovies & TV15.89×
11Django UnchainedMovies & TV14.30×
12Blue Bloods (TV series)Movies & TV12.56×
13John WayneMovies & TV12.12×
14Kevin CostnerMovies & TV11.69×
15ZootopiaMovies & TV10.85×
16The CWMovies & TV10.69×
17MonstersMovies & TV10.03×
18FandangoTravel & Leisure8.91×
19Sam ElliottMovies & TV8.33×
20True DetectiveMovies & TV6.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deadwood (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deadwood (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.41×
IndividualismJOY1.89×
Convenience OrientationPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deadwood (TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Healthy LifestyleBALANCE0.75×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deadwood (TV series) have in United States?

Deadwood (TV series) has an estimated audience of 587,285 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Deadwood (TV series) viewers?

38.0% of Deadwood (TV series) fans are female, 62.0% are male, with an average age of 41.0 years.

03

Which brands do Deadwood (TV series) fans like most?

Deadwood (TV series) fans show strongest brand affinity for Hell on Wheels (TV series) (79.96×), Walk the Line (94.86×), and David Tennant (41.67×) over the country average.

04

Where do Deadwood (TV series) fans live in United States?

Deadwood (TV series) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Deadwood (TV series) fans also like?

Beyond Deadwood (TV series) itself, the audience over-indexes on Walk the Line (94.86×), David Tennant (41.67×), Ian McShane (42.2×), and The Expendables (film series) (46.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Deadwood (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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