Deadwood (TV series) Audience in United States

Deadwood (TV series) has an estimated audience of 563,233 people in United States. 38.0% are female, 62.0% are male, average age 41.0. Top brand affinities: Boardwalk Empire, Hell on Wheels (TV series), Walk the Line, Autism Awareness, Diabetes mellitus awareness.

Top brand affinities include Boardwalk Empire, Hell on Wheels (TV series), Walk the Line, with strongest over-indexing on Boardwalk Empire (92.36× the country average). Demographically, the Deadwood (TV series) audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Deadwood (TV series) fans

Demographic split for Deadwood (TV series) audience in United States
MetricValue
Female38.0%
Male62.0%
Average age41.0
Estimated audience size563,233

Audience persona

The typical Deadwood (TV series) fan in United States is more male, around 41.0 years old, with strong Risk Appetite tendencies and a notable affinity for Boardwalk Empire.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deadwood (TV series) audience
BrandAffinityCategory
Boardwalk Empire92.36×Movies & TV
Hell on Wheels (TV series)74.23×Movies & TV
Walk the Line86.82×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Ian McShane45.65×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kevin Costner14.82×Movies & TV
The Expendables (film series)46.7×Movies & TV
Evan Peters23.11×Movies & TV
David Tennant24.3×Movies & TV
Income tax13.19×Business & Career
The Last Ship (TV series)39.67×Movies & TV
Blue Bloods (TV series)14.96×Movies & TV
Ray Donovan24.86×Movies & TV
Kia Sportage18.41×Cars & Mobility
True Detective5.96×Movies & TV
Zootopia10.12×Movies & TV
Day trading9.97×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deadwood (TV series) audience
TraitClusterScore
Risk AppetiteTHRILL2.33
PatriotismCONSERVATISM1.77
Luxury OrientationPREMIUM1.28
IndividualismJOY1.26
Community OrientationOPEN1.25
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Deadwood (TV series)
CountryShare
United States46.3%
Hungary4.9%
China3.2%

See Deadwood (TV series) audiences in other countries

More TV series audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Deadwood (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.