Kevin Costner Audience in United States

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Kevin Costner has an estimated audience of 7,215,459 people in United States. 55.0% are female, 45.0% are male, average age 48.7. Top regions: California, Texas, Florida. Top brand affinities: Robert Duvall, Animal Kingdom (TV series), Diane Keaton, Kate Beckinsale, Animal Kingdom (film).

The average Kevin Costner fan in United States is 48.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Robert Duvall, Animal Kingdom (TV series), Diane Keaton, with strongest over-indexing on Robert Duvall (14.83× the country average). Demographically, the Kevin Costner audience skews balanced with an average age of 48.7, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Kevin Costner fans

Demographic split for Kevin Costner audience in United States
MetricValue
Female55.0%
Male45.0%
Average age48.7
Estimated audience size7,215,459

Audience persona

The typical Kevin Costner fan in United States is balanced, around 48.7 years old, with strong Community Orientation tendencies and a notable affinity for Robert Duvall.

Top regions in United States

Top regions ranked by reach for Kevin Costner in United States
RegionReachAffinity
California777,4510.98×
Texas656,0181.06×
Florida462,3960.95×
New York316,6230.79×
Illinois238,1750.99×
Ohio221,0430.99×
Pennsylvania220,3240.91×
North Carolina211,2170.97×
Georgia199,4790.9×
Michigan185,6210.98×
Tennessee163,2721.13×
Arizona159,0661.08×
New Jersey150,6340.82×
Virginia150,2000.85×
Washington138,9520.96×
Missouri135,1311.16×
Colorado132,6691.17×
Indiana132,0621×
Massachusetts113,5030.8×
Wisconsin109,7761.01×
South Carolina109,7391.01×
Minnesota104,4411.01×
Oklahoma101,9131.27×
Kentucky101,7901.13×
Alabama97,0840.96×
Oregon91,2131.1×
Maryland90,3760.73×
Louisiana84,1270.9×
Utah81,5581.26×
Arkansas70,6221.19×
Nevada68,3180.98×
Mississippi66,6981.12×
Iowa66,5991.12×
Kansas63,3521.11×
Connecticut60,8650.84×
Idaho44,9351.24×
Nebraska41,5211.15×
New Mexico39,0561.08×
West Virginia34,7341.03×
New Hampshire26,3120.93×
Maine25,9641×
Montana25,8301.29×
Hawaii23,7920.77×
South Dakota20,8911.25×
Rhode Island18,4020.8×
North Dakota15,7911.07×
Delaware15,1110.76×
Washington, District of Columbia13,3400.62×
Wyoming12,8841.2×
Alaska12,3630.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kevin Costner audience
BrandAffinityCategory
Robert Duvall14.83×Movies & TV
Animal Kingdom (TV series)13.07×Movies & TV
Diane Keaton6.48×Movies & TV
Kate Beckinsale13.96×Movies & TV
Animal Kingdom (film)14.02×Movies & TV
Miles Teller14.22×Movies & TV
Christine Baranski15.69×Movies & TV
Andy García16.39×Movies & TV
Javier Bardem11.16×Movies & TV
California State University, Fullerton19.45×Business & Career
Sam Elliott6.92×Movies & TV
Academy Award for Best Picture12.59×Movies & TV
Western (genre)5.66×Movies & TV
Paula Patton14.72×Movies & TV
James Caan12.47×Movies & TV
Moonlight (TV series)13.36×Movies & TV
Jobs (film)21.9×Movies & TV
Sneaky Pete15.32×Movies & TV
A Bronx Tale12.82×Movies & TV
Euphoria1.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kevin Costner audience
TraitClusterScore
Community OrientationOPEN1.27
ExtroversionTHRILL1.22
TraditionCONSERVATISM1.21
IndividualismJOY1.15
PatriotismCONSERVATISM1.08
Convenience OrientationPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Kevin Costner
CountryShare
United States28.7%
France6.6%
Germany6.4%

See Kevin Costner audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Kevin Costner have in United States?

Kevin Costner has an estimated audience of 7,215,459 people in United States, concentrated in California and Texas.

What is the gender split and age of Kevin Costner fans?

55.0% of Kevin Costner fans are female, 45.0% are male, with an average age of 48.7 years.

Which brands do Kevin Costner fans like most?

Kevin Costner fans show strongest brand affinity for Robert Duvall (14.83×), Animal Kingdom (TV series) (13.07×), and Diane Keaton (6.48×) over the country average.

Where do Kevin Costner fans live in United States?

Kevin Costner fans in United States are most concentrated in California (reach 777,451), Texas (reach 656,018), and Florida (reach 462,396). These three regions account for the largest share of the active audience.

What other brands do Kevin Costner fans also like?

Beyond Kevin Costner itself, the audience over-indexes on Animal Kingdom (TV series) (13.07×), Diane Keaton (6.48×), Kate Beckinsale (13.96×), and Animal Kingdom (film) (14.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kevin Costner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.