Rascasse Audience Intelligence

Kevin Costner Audience in United States

Kevin Costner has an estimated audience of 6.8M people in United States.

#149among Actor Actress or TV Star in United States
#387among people in United States#454in Movies & TV

The average Kevin Costner fan in United States is 49.4 years old, balanced, and lives primarily in California.

Its fans are 9.3 years older than the group average of 40.1.

Women make up 55.0% of the fan base, 1.2 percentage points fewer than the group average.

Compared with the other 6620 objects in Actor Actress or TV Star, Kevin Costner fans stand out for their interest in Jobs (film), California State University, Fullerton and Christine Baranski.

Most fans live in California, Texas, Florida.

Top affinities include Jobs (film), California State University, Fullerton, Christine Baranski, with strongest over-indexing on Jobs (film) (21.9× the country average).

Demographically, the Kevin Costner audience skews balanced with an average age of 49.4, and over-indexes on personality traits such as Spirituality, Patriotism.

The typical Kevin Costner fan in United States is balanced, around 49.4 years old, with strong Spirituality tendencies and a notable affinity for Jobs (film).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.8M
in United States
Gender
55.0%♀
45.0% male
Age
49.4
average years
Country rank
#5088
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Kevin Costner fans

55.0% are female, 45.0% are male, average age 49.4.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Kevin Costner audience in United States
MetricValue
Female55.0%
Male45.0%
Average age49.4
Estimated audience size6.8M
Fig. 03

Age distribution

Ø 49.4
average years
Age distribution of the Kevin Costner audience in United States
Age bracketShare%
16-246%
25-347%
35-4415%
45-5429%
55+43%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Kevin Costner audience comes from United States.

Worldwide audience distribution share by country for Kevin Costner
CountryShare
United States27.7%
Germany6.8%
France5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kevin Costner fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~20K1.36×
02Montana~30K1.33×
03Wyoming~20K1.30×
04Oklahoma~100K1.28×
05Idaho~50K1.26×
06Utah~80K1.25×
07Arkansas~80K1.23×
08Nebraska~50K1.17×
09Missouri~100K1.14×
10Colorado~100K1.13×
11West Virginia~40K1.13×
12Iowa~70K1.12×
13Kentucky~100K1.11×
14Mississippi~70K1.11×
15Kansas~70K1.11×
16New Mexico~50K1.11×
17North Dakota~20K1.11×
18Tennessee~200K1.10×
19Arizona~200K1.07×
20Oregon~90K1.07×
21Maine~30K1.02×
22Texas~500K1.00×
23Indiana~100K1.00×
24Wisconsin~100K1.00×
25South Carolina~100K0.99×
26Ohio~200K0.97×
27Minnesota~100K0.97×
28Alabama~100K0.97×
29Nevada~60K0.97×
30Michigan~200K0.96×
31New Hampshire~30K0.96×
32California~800K0.94×
33Illinois~200K0.94×
34Washington~100K0.94×
35Alaska~10K0.94×
36North Carolina~200K0.93×
37Florida~400K0.91×
38Louisiana~90K0.90×
39Pennsylvania~200K0.88×
40Georgia~200K0.87×
41Rhode Island~20K0.85×
42Connecticut~60K0.84×
43Virginia~100K0.83×
44Vermont~10K0.83×
45New Jersey~200K0.80×
46Hawaii~20K0.79×
47Massachusetts~100K0.78×
48Delaware~20K0.77×
49New York~300K0.75×
50Maryland~90K0.72×
Fig. 06

Affinity by region

Affinity by region — Kevin Costner, United States
0.72×1.00×1.36×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kevin Costner audience vs. the country average
#·InterestCategoryAffinity×
01Jobs (film)Movies & TV21.90×
02California State University, FullertonBusiness & Career19.45×
03Christine BaranskiMovies & TV15.69×
04Sneaky PeteMovies & TV15.32×
05Robert DuvallMovies & TV14.83×
06Paula PattonMovies & TV14.72×
07Miles TellerMovies & TV14.22×
08Animal Kingdom (film)Movies & TV14.02×
09Kate BeckinsaleMovies & TV13.96×
10Moonlight (TV series)Movies & TV13.36×
11Animal Kingdom (TV series)Movies & TV13.07×
12A Bronx TaleMovies & TV12.82×
13Academy Award for Best PictureMovies & TV12.59×
14James CaanMovies & TV12.47×
15Javier BardemMovies & TV11.16×
16Marlon BrandoMovies & TV9.17×
17Sam ElliottMovies & TV6.92×
18Diane KeatonMovies & TV6.48×
19Western (genre)Movies & TV5.66×
20VirtuePolitics & Society2.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kevin Costner audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kevin Costner audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.39×
PatriotismCONSERVATISM1.35×
Community OrientationOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kevin Costner audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
MindfulnessBALANCE0.82×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kevin Costner over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/kevin-costner-11010” · Methodology