Rascasse Audience Intelligence

The Shield Audience in United States

A data profile of the people who buy, follow and care about The Shield in United States — modelled from more than twelve digital signal sources. The Shield has an estimated audience of 1,116,701 people in United States.

#426among TV series in United States#1646among Movie / TV Show / Series in United States#3901in Movies & TV

The average The Shield fan in United States is 44.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Walk the Line, Hell on Wheels (TV series), The Expendables (film series), with strongest over-indexing on Walk the Line (185.36× the country average).

Demographically, the The Shield audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Shield fan in United States is balanced, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Walk the Line.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Shield profile in United States.

Audience size
1.1M
in United States
Gender
51.6%♀
48.4% male
Age
44.9
average years
Country rank
#21959
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Shield viewers

51.6% are female, 48.4% are male, average age 44.9.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for The Shield audience in United States
MetricValue
Female51.6%
Male48.4%
Average age44.9
Estimated audience size1,116,701
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the The Shield audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3916%
40-4924%
50+35%
Fig. 04

Worldwide distribution

38.7%

of the worldwide The Shield audience comes from United States.

Worldwide audience distribution share by country for The Shield
CountryShare
United States38.7%
France6.4%
Saudi Arabia5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Shield audience in United States is strongest.

Fig. 05

Top regions by affinity

The Shield fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~7K1.31×
02Rhode Island~5K1.27×
03New Hampshire~5K1.22×
04Kentucky~20K1.19×
05Massachusetts~30K1.17×
06Maine~5K1.17×
07Connecticut~10K1.15×
08Pennsylvania~40K1.13×
09Illinois~40K1.13×
10Delaware~4K1.13×
11Tennessee~20K1.09×
12Ohio~40K1.08×
13Arkansas~10K1.07×
14New York~70K1.06×
15Missouri~20K1.06×
16Alabama~20K1.06×
17Oregon~10K1.06×
18Michigan~30K1.05×
19Indiana~20K1.05×
20Wisconsin~20K1.04×
21Arizona~20K1.03×
22South Carolina~20K1.03×
23Oklahoma~10K1.03×
24Mississippi~10K1.03×
25North Carolina~30K1.02×
26Louisiana~10K1.00×
27Iowa~9K1.00×
28New Jersey~30K0.99×
29Kansas~9K0.99×
30Vermont~2K0.97×
31Virginia~30K0.96×
32Washington~20K0.96×
33Maryland~20K0.96×
34Nebraska~5K0.96×
35Montana~3K0.95×
36Georgia~30K0.94×
37Nevada~10K0.94×
38California~100K0.92×
39Minnesota~10K0.92×
40Texas~90K0.91×
41Idaho~5K0.91×
42Alaska~2K0.90×
43Washington, District of Columbia~3K0.89×
44South Dakota~2K0.88×
45North Dakota~2K0.88×
46Florida~70K0.87×
47New Mexico~5K0.87×
48Colorado~10K0.80×
49Utah~7K0.73×
50Hawaii~3K0.68×
Fig. 06

Affinity by region

Affinity by region — The Shield, United States
0.68×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Shield audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Shield audience
#·InterestCategoryAffinity×
01Walk the LineMovies & TV185.36×
02Hell on Wheels (TV series)Movies & TV111.63×
03The Expendables (film series)Movies & TV69.77×
04Ray DonovanMovies & TV44.12×
05Dolph LundgrenMovies & TV29.58×
06Devious MaidsMovies & TV25.19×
07Miami ViceMovies & TV24.93×
08Blue Bloods (TV series)Movies & TV23.91×
09Zero Dark ThirtyMovies & TV17.73×
10The EqualizerMovies & TV15.49×
11Tubi TVMovies & TV15.05×
12The CWMovies & TV14.40×
13America FerreraMovies & TV13.84×
14Obsessed (2009 film)Movies & TV12.49×
15Eyes Wide ShutMovies & TV11.29×
16Jennifer ConnellyMovies & TV9.48×
17Ed HarrisMovies & TV7.18×
18Renewable energyBusiness & Career4.36×
19FedExBusiness & Career4.14×
20Mortgage loansBusiness & Career3.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Shield audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Shield audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.91×
Convenience OrientationPREMIUM2.06×
SpiritualityBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Shield audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Healthy LifestyleBALANCE0.66×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Shield have in United States?

The Shield has an estimated audience of 1,116,701 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Shield viewers?

51.6% of The Shield fans are female, 48.4% are male, with an average age of 44.9 years.

03

Which brands do The Shield fans like most?

The Shield fans show strongest brand affinity for Walk the Line (185.36×), Hell on Wheels (TV series) (111.63×), and The Expendables (film series) (69.77×) over the country average.

04

Where do The Shield fans live in United States?

The Shield fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do The Shield fans also like?

Beyond The Shield itself, the audience over-indexes on Hell on Wheels (TV series) (111.63×), The Expendables (film series) (69.77×), Obsessed (2009 film) (12.49×), and Dolph Lundgren (29.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The Shield audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Shield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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