The Shield Audience in United States

The Shield logo

The Shield has an estimated audience of 1,122,227 people in United States. 51.6% are female, 48.4% are male, average age 44.9. Top regions: California, Texas, New York. Top brand affinities: Walk the Line, Hell on Wheels (TV series), Dolph Lundgren, The Expendables (film series), Blue Bloods (TV series).

The average The Shield fan in United States is 44.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Walk the Line, Hell on Wheels (TV series), Dolph Lundgren, with strongest over-indexing on Walk the Line (130.17× the country average). Demographically, the The Shield audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Shield fans

Demographic split for The Shield audience in United States
MetricValue
Female51.6%
Male48.4%
Average age44.9
Estimated audience size1,122,227

Audience persona

The typical The Shield fan in United States is balanced, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Walk the Line.

Top regions in United States

Top regions ranked by reach for The Shield in United States
RegionReachAffinity
California115,0300.93×
Texas93,4160.97×
New York70,7991.13×
Florida65,6780.86×
Illinois44,9351.2×
Pennsylvania43,2461.14×
Ohio38,3891.11×
North Carolina36,1621.07×
Georgia33,3920.97×
Michigan31,9741.09×
New Jersey29,6361.04×
Virginia27,3261×
Massachusetts27,0851.23×
Tennessee24,5761.09×
Arizona23,8161.04×
Washington22,4351×
Indiana22,3871.09×
Missouri19,6211.08×
Maryland18,8970.98×
Wisconsin17,9441.06×
South Carolina17,8541.06×
Kentucky17,1431.22×
Alabama16,5531.06×
Minnesota15,0210.93×
Louisiana14,6661.01×
Colorado14,4050.81×
Oregon13,7991.07×
Connecticut12,9201.15×
Oklahoma12,7621.02×
Nevada9,9120.91×
Arkansas9,7861.06×
Iowa9,3791.01×
Mississippi9,1100.99×
Kansas8,5700.97×
Utah7,0400.7×
West Virginia6,6501.27×
New Hampshire5,5661.26×
Nebraska5,3550.95×
Idaho5,0080.89×
Maine4,7581.18×
New Mexico4,4850.8×
Rhode Island4,1571.16×
Delaware3,1871.03×
Washington, District of Columbia3,0240.9×
Hawaii2,9750.62×
Montana2,7730.89×
South Dakota2,1070.81×
Alaska1,8850.79×
Vermont1,8170.92×
North Dakota1,7320.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Shield audience
BrandAffinityCategory
Walk the Line130.17×Movies & TV
Hell on Wheels (TV series)79.51×Movies & TV
Dolph Lundgren30.34×Movies & TV
The Expendables (film series)53.99×Movies & TV
Blue Bloods (TV series)21.85×Movies & TV
Ray Donovan35.76×Movies & TV
Obsessed (2009 film)13.38×Movies & TV
Eyes Wide Shut16.31×Movies & TV
Terrence Howard20.85×Movies & TV
Kia Sportage18.28×Cars & Mobility
Tubi TV12.37×Movies & TV
Made in USA5.08×Business & Career
Miami Vice20.29×Movies & TV
Jennifer Connelly10.04×Movies & TV
Lie to Me30.96×Movies & TV
Zero Dark Thirty14.87×Movies & TV
Holland Roden22.13×Movies & TV
America Ferrera12.55×Movies & TV
Ballers17.67×Movies & TV
Ugly Betty16.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Shield audience
TraitClusterScore
PatriotismCONSERVATISM1.69
TravellingTHRILL1.28
IndividualismJOY1.26
TraditionCONSERVATISM1.17
Need for SecurityCONSERVATISM1.16
Convenience OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for The Shield
CountryShare
United States41.4%
France6.9%
United Kingdom4.5%

See The Shield audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Shield have in United States?

The Shield has an estimated audience of 1,122,227 people in United States, concentrated in California and Texas.

What is the gender split and age of The Shield fans?

51.6% of The Shield fans are female, 48.4% are male, with an average age of 44.9 years.

Which brands do The Shield fans like most?

The Shield fans show strongest brand affinity for Walk the Line (130.17×), Hell on Wheels (TV series) (79.51×), and Dolph Lundgren (30.34×) over the country average.

Where do The Shield fans live in United States?

The Shield fans in United States are most concentrated in California (reach 115,030), Texas (reach 93,416), and New York (reach 70,799). These three regions account for the largest share of the active audience.

What other brands do The Shield fans also like?

Beyond The Shield itself, the audience over-indexes on Hell on Wheels (TV series) (79.51×), Dolph Lundgren (30.34×), The Expendables (film series) (53.99×), and Blue Bloods (TV series) (21.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Shield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.