Rascasse Audience Intelligence

Sons of Anarchy Audience in United States

A data profile of the people who buy, follow and care about Sons of Anarchy in United States — modelled from more than twelve digital signal sources. Sons of Anarchy has an estimated audience of 5,385,534 people in United States.

#84among TV series in United States#178among Movie / TV Show / Series in United States#604in Movies & TV

The average Sons of Anarchy fan in United States is 40.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Charlie Hunnam, Cruiser (motorcycle), Touring motorcycle, with strongest over-indexing on Charlie Hunnam (17.37× the country average).

Demographically, the Sons of Anarchy audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sons of Anarchy fan in United States is more male, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Charlie Hunnam.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sons of Anarchy profile in United States.

Audience size
5.4M
in United States
Gender
41.6%♀
58.4% male
Age
40.7
average years
Country rank
#6253
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sons of Anarchy viewers

41.6% are female, 58.4% are male, average age 40.7.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Sons of Anarchy audience in United States
MetricValue
Female41.6%
Male58.4%
Average age40.7
Estimated audience size5,385,534
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Sons of Anarchy audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4923%
50+22%
Fig. 04

Worldwide distribution

34.9%

of the worldwide Sons of Anarchy audience comes from United States.

Worldwide audience distribution share by country for Sons of Anarchy
CountryShare
United States34.9%
Germany8.8%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sons of Anarchy audience in United States is strongest.

Fig. 05

Top regions by affinity

Sons of Anarchy fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~40K1.43×
02Kentucky~90K1.35×
03Oklahoma~80K1.32×
04New Mexico~30K1.25×
05Idaho~30K1.24×
06Arkansas~60K1.22×
07Wyoming~10K1.22×
08Tennessee~100K1.16×
09Indiana~100K1.16×
10Missouri~100K1.14×
11North Dakota~10K1.14×
12Iowa~50K1.11×
13Kansas~50K1.11×
14Montana~20K1.11×
15Ohio~200K1.10×
16Arizona~100K1.10×
17Maine~20K1.09×
18New Hampshire~20K1.08×
19Alabama~80K1.06×
20Mississippi~50K1.06×
21South Dakota~10K1.06×
22Michigan~100K1.03×
23Nevada~50K1.03×
24Pennsylvania~200K1.02×
25Oregon~60K1.02×
26Nebraska~30K1.01×
27Texas~500K0.99×
28South Carolina~80K0.98×
29Wisconsin~80K0.98×
30Colorado~80K0.97×
31Louisiana~70K0.97×
32Utah~50K0.97×
33Alaska~10K0.97×
34North Carolina~200K0.95×
35California~500K0.90×
36Illinois~200K0.90×
37Washington~100K0.90×
38Minnesota~70K0.90×
39Rhode Island~20K0.89×
40Connecticut~50K0.87×
41Vermont~8K0.86×
42Delaware~10K0.85×
43Georgia~100K0.84×
44Florida~300K0.80×
45New Jersey~100K0.79×
46Virginia~100K0.79×
47Massachusetts~80K0.79×
48New York~200K0.74×
49Maryland~70K0.73×
50Hawaii~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Sons of Anarchy, United States
0.63×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sons of Anarchy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sons of Anarchy audience
#·InterestCategoryAffinity×
01Mayans MCMovies & TV25.79×
02Charlie HunnamMovies & TV17.37×
03West Coast ChoppersFashion & Accessoires16.93×
04Cruiser (motorcycle)Cars & Mobility16.08×
05SoftailCars & Mobility15.20×
06Katey SagalMovies & TV13.10×
07Sturgis Motorcycle RallyCars & Mobility11.00×
08American ChopperCars & Mobility10.80×
09Hulk (comics)Literature10.69×
10FX (TV channel)Movies & TV9.96×
11Touring motorcycleCars & Mobility8.53×
12Chopper (motorcycle)Cars & Mobility6.62×
13Custom motorcycleCars & Mobility6.55×
14Motorcycle helmetCars & Mobility6.06×
15Motorcycle accessoriesCars & Mobility5.48×
16A Knight of the Seven KingdomsMovies & TV3.84×
17Rock musicMusic & Radio1.87×
18Online shoppingShopping1.75×
19NFLSports1.59×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sons of Anarchy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sons of Anarchy audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.78×
PatriotismCONSERVATISM1.68×
TraditionCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sons of Anarchy audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.80×
MindfulnessBALANCE0.83×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sons of Anarchy have in United States?

Sons of Anarchy has an estimated audience of 5,385,534 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sons of Anarchy viewers?

41.6% of Sons of Anarchy fans are female, 58.4% are male, with an average age of 40.7 years.

03

Which brands do Sons of Anarchy fans like most?

Sons of Anarchy fans show strongest brand affinity for Charlie Hunnam (17.37×), Cruiser (motorcycle) (16.08×), and Touring motorcycle (8.53×) over the country average.

04

Where do Sons of Anarchy fans live in United States?

Sons of Anarchy fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sons of Anarchy fans also like?

Beyond Sons of Anarchy itself, the audience over-indexes on Cruiser (motorcycle) (16.08×), Touring motorcycle (8.53×), FX (TV channel) (9.96×), and American Chopper (10.8×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sons of Anarchy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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