Sons of Anarchy Audience in United States

Sons of Anarchy logo

Sons of Anarchy has an estimated audience of 5,467,255 people in United States. 41.6% are female, 58.4% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Charlie Hunnam, Cruiser (motorcycle), Touring motorcycle, FX (TV channel), American Chopper.

The average Sons of Anarchy fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Charlie Hunnam, Cruiser (motorcycle), Touring motorcycle, with strongest over-indexing on Charlie Hunnam (17.37× the country average). Demographically, the Sons of Anarchy audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Sons of Anarchy fans

Demographic split for Sons of Anarchy audience in United States
MetricValue
Female41.6%
Male58.4%
Average age40.7
Estimated audience size5,467,255

Audience persona

The typical Sons of Anarchy fan in United States is more male, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Charlie Hunnam.

Top regions in United States

Top regions ranked by reach for Sons of Anarchy in United States
RegionReachAffinity
California566,9880.94×
Texas493,0261.05×
Florida304,0310.82×
New York237,5540.78×
Pennsylvania192,3711.04×
Ohio190,1251.13×
Illinois169,8880.93×
North Carolina163,3770.99×
Michigan147,0261.03×
Georgia142,2870.84×
Tennessee130,4711.19×
Arizona126,5131.13×
Indiana124,0811.24×
New Jersey111,1230.8×
Virginia106,5570.8×
Washington104,9660.96×
Missouri101,4781.15×
Kentucky94,3681.38×
Massachusetts86,4070.8×
Colorado85,5140.99×
South Carolina84,9411.03×
Oklahoma83,6151.38×
Alabama81,9661.07×
Wisconsin78,4960.95×
Minnesota70,1330.9×
Maryland69,5210.74×
Louisiana67,6290.96×
Oregon66,8011.07×
Nevada56,3881.07×
Arkansas52,9551.18×
Iowa49,6681.1×
Utah49,2991.01×
Connecticut48,1090.88×
Kansas47,2281.1×
Mississippi46,2581.03×
West Virginia34,3441.35×
Idaho33,4901.22×
New Mexico32,9141.2×
Nebraska26,6760.97×
New Hampshire22,7021.05×
Maine21,2971.09×
Montana16,0531.06×
Hawaii14,4470.61×
Rhode Island14,3760.83×
South Dakota12,4340.98×
North Dakota12,0211.07×
Delaware11,8330.78×
Alaska10,3840.89×
Wyoming9,5791.18×
Vermont7,6720.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sons of Anarchy audience
BrandAffinityCategory
Charlie Hunnam17.37×Movies & TV
Cruiser (motorcycle)16.08×Cars & Mobility
Touring motorcycle8.53×Cars & Mobility
FX (TV channel)9.96×Movies & TV
American Chopper10.8×Cars & Mobility
Katey Sagal13.1×Movies & TV
Café racer16.44×Cars & Mobility
Custom motorcycle6.55×Cars & Mobility
Mayans MC25.79×Movies & TV
Hulk (comics)10.69×Literature
Softail15.2×Cars & Mobility
Online shopping1.75×Shopping
Sturgis Motorcycle Rally11×Cars & Mobility
Fitness and wellness1.57×Sports
Motorcycle helmet6.06×Cars & Mobility
Friends2.11×Movies & TV
Motorcycle accessories5.48×Cars & Mobility
Chopper (motorcycle)6.62×Cars & Mobility
Rock music1.87×Music & Radio
Motorcycle sport4.71×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sons of Anarchy audience
TraitClusterScore
ExtroversionTHRILL1.65
Risk AppetiteTHRILL1.31
PatriotismCONSERVATISM1.18
Social Media UsageJOY1.14
TraditionCONSERVATISM1.04
Convenience OrientationPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Sons of Anarchy
CountryShare
United States35.4%
Germany8.6%
United Kingdom6.6%

See Sons of Anarchy audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Sons of Anarchy have in United States?

Sons of Anarchy has an estimated audience of 5,467,255 people in United States, concentrated in California and Texas.

What is the gender split and age of Sons of Anarchy fans?

41.6% of Sons of Anarchy fans are female, 58.4% are male, with an average age of 40.7 years.

Which brands do Sons of Anarchy fans like most?

Sons of Anarchy fans show strongest brand affinity for Charlie Hunnam (17.37×), Cruiser (motorcycle) (16.08×), and Touring motorcycle (8.53×) over the country average.

Where do Sons of Anarchy fans live in United States?

Sons of Anarchy fans in United States are most concentrated in California (reach 566,988), Texas (reach 493,026), and Florida (reach 304,031). These three regions account for the largest share of the active audience.

What other brands do Sons of Anarchy fans also like?

Beyond Sons of Anarchy itself, the audience over-indexes on Cruiser (motorcycle) (16.08×), Touring motorcycle (8.53×), FX (TV channel) (9.96×), and American Chopper (10.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sons of Anarchy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.