Rascasse Audience Intelligence

Hulk (comics) Audience in United States

A data profile of the people who buy, follow and care about Hulk (comics) in United States — modelled from more than twelve digital signal sources. Hulk (comics) has an estimated audience of 4,194,945 people in United States.

#14among Fictional Character in United States#124in Literature

The average Hulk (comics) fan in United States is 28.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Guardians of the Galaxy (film), Doctor Strange, Ant-Man (film), with strongest over-indexing on Guardians of the Galaxy (film) (41.33× the country average).

Demographically, the Hulk (comics) audience skews balanced with an average age of 28.4, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hulk (comics) fan in United States is balanced, around 28.4 years old, with strong Pet Ownership tendencies and a notable affinity for Guardians of the Galaxy (film).

Category: Literature · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hulk (comics) profile in United States.

Audience size
4.2M
in United States
Gender
46.2%♀
53.8% male
Age
28.4
average years
Country rank
#7727
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hulk (comics) fans

46.2% are female, 53.8% are male, average age 28.4.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Hulk (comics) audience in United States
MetricValue
Female46.2%
Male53.8%
Average age28.4
Estimated audience size4,194,945
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the Hulk (comics) audience in United States
Age bracketShare%
16-1950%
20-2923%
30-3914%
40-499%
50+4%
Fig. 04

Worldwide distribution

35.2%

of the worldwide Hulk (comics) audience comes from United States.

Worldwide audience distribution share by country for Hulk (comics)
CountryShare
United States35.2%
Brazil9.0%
India6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hulk (comics) audience in United States is strongest.

Fig. 05

Top regions by affinity

Hulk (comics) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K1.29×
02Arizona~100K1.26×
03Alabama~70K1.24×
04Florida~300K1.23×
05New Mexico~20K1.18×
06California~500K1.17×
07Oklahoma~50K1.16×
08Utah~40K1.16×
09New Jersey~100K1.14×
10Georgia~100K1.13×
11North Carolina~100K1.13×
12Kentucky~60K1.12×
13Mississippi~40K1.12×
14Louisiana~60K1.10×
15Tennessee~90K1.09×
16Indiana~80K1.09×
17Nevada~40K1.08×
18Illinois~100K1.06×
19South Carolina~70K1.04×
20Arkansas~40K1.02×
21New York~200K1.01×
22Missouri~70K1.01×
23Kansas~30K1.00×
24West Virginia~20K1.00×
25Delaware~10K1.00×
26Virginia~100K0.99×
27Nebraska~20K0.98×
28Pennsylvania~100K0.97×
29Connecticut~40K0.97×
30Iowa~30K0.97×
31Idaho~20K0.97×
32Ohio~100K0.96×
33Michigan~100K0.96×
34Maryland~70K0.96×
35Alaska~9K0.96×
36Washington~80K0.95×
37Massachusetts~80K0.95×
38Rhode Island~10K0.94×
39Hawaii~20K0.93×
40Colorado~60K0.92×
41Oregon~40K0.90×
42North Dakota~8K0.89×
43South Dakota~9K0.88×
44Minnesota~50K0.87×
45Wyoming~5K0.84×
46Wisconsin~50K0.82×
47New Hampshire~10K0.81×
48Montana~9K0.77×
49Maine~10K0.76×
50Washington, District of Columbia~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Hulk (comics), United States
0.74×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hulk (comics) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hulk (comics) audience
#·InterestCategoryAffinity×
01Ant-Man (film)Movies & TV57.11×
02Doctor StrangeLiterature48.44×
03Guardians of the Galaxy (film)Movies & TV41.33×
04Anthony MackieMovies & TV35.77×
05Black Panther (comics)Literature35.52×
06DEADPOOL: The MovieMovies & TV21.90×
07captain americaMovies & TV20.56×
08The Wolverine (film)Movies & TV20.49×
09Josh BrolinMovies & TV18.54×
10International educationBusiness & Career18.37×
11John Wick 2Movies & TV17.76×
12Sebastian StanMovies & TV15.27×
13Cobie SmuldersMovies & TV12.69×
14Sons of AnarchyMovies & TV10.69×
15Chris Evans (actor)Movies & TV10.25×
16Superhero fictionLiterature9.53×
17Obsessed (2009 film)Movies & TV9.15×
18Graphic novelLiterature7.15×
19SupermanMovies & TV4.24×
20ComicsLiterature2.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hulk (comics) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hulk (comics) audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.79×
Community OrientationOPEN1.71×
PatriotismCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hulk (comics) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
Family OrientationCONSERVATISM0.74×
Convenience OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hulk (comics) have in United States?

Hulk (comics) has an estimated audience of 4,194,945 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hulk (comics) fans?

46.2% of Hulk (comics) fans are female, 53.8% are male, with an average age of 28.4 years.

03

Which brands do Hulk (comics) fans like most?

Hulk (comics) fans show strongest brand affinity for Guardians of the Galaxy (film) (41.33×), Doctor Strange (48.44×), and Ant-Man (film) (57.11×) over the country average.

04

Where do Hulk (comics) fans live in United States?

Hulk (comics) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Hulk (comics) fans also like?

Beyond Hulk (comics) itself, the audience over-indexes on Doctor Strange (48.44×), Ant-Man (film) (57.11×), Black Panther (comics) (35.52×), and Anthony Mackie (35.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hulk (comics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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