Rascasse Audience Intelligence

banks Audience in United States

A data profile of the people who buy, follow and care about banks in United States — modelled from more than twelve digital signal sources. banks has an estimated audience of 13,967,651 people in United States.

#3among Fictional Character in United States#165in Music & Radio

banks has an estimated audience of 13,967,651 people in United States. Top regions: California, Texas, Florida.

The audience is concentrated in California, Texas, Florida.

Category: Music & Radio · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the banks profile in United States.

Audience size
14M
in United States
Country rank
#2530
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of banks fans

Fig. 02

Gender split

Demographic split for banks audience in United States
MetricValue
Estimated audience size13,967,651
Fig. 04

Worldwide distribution

33.7%

of the worldwide banks audience comes from United States.

Worldwide audience distribution share by country for banks
CountryShare
United States33.7%
Poland9.4%
Germany9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the banks audience in United States is strongest.

Fig. 05

Top regions by affinity

banks fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~300K1.37×
02Mississippi~200K1.35×
03Georgia~600K1.34×
04Nevada~200K1.31×
05Florida~1M1.30×
06Alaska~40K1.27×
07Arkansas~100K1.23×
08Arizona~300K1.19×
09South Carolina~200K1.19×
10New Mexico~80K1.19×
11Alabama~200K1.16×
12Louisiana~200K1.16×
13New Jersey~400K1.10×
14Tennessee~300K1.09×
15Wyoming~20K1.09×
16Maryland~300K1.08×
17Texas~1M1.06×
18North Carolina~400K1.05×
19Montana~40K1.02×
20Oklahoma~200K1.01×
21Kansas~100K1.01×
22New York~800K1.00×
23Delaware~40K1.00×
24California~1.5M0.99×
25Illinois~400K0.98×
26Oregon~200K0.97×
27South Dakota~30K0.97×
28Virginia~300K0.95×
29Kentucky~200K0.95×
30North Dakota~30K0.94×
31Washington~300K0.93×
32Idaho~60K0.92×
33Ohio~400K0.91×
34Massachusetts~200K0.91×
35Connecticut~100K0.91×
36Indiana~200K0.89×
37Iowa~100K0.88×
38Nebraska~60K0.88×
39New Hampshire~50K0.88×
40Michigan~300K0.87×
41West Virginia~60K0.87×
42Rhode Island~40K0.86×
43Washington, District of Columbia~40K0.86×
44Colorado~200K0.85×
45Pennsylvania~400K0.83×
46Hawaii~50K0.79×
47Minnesota~200K0.78×
48Wisconsin~200K0.77×
49Maine~40K0.75×
50Utah~80K0.67×
Fig. 06

Affinity by region

Affinity by region — banks, United States
0.67×1.00×1.37×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for banks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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