Darth Vader Audience in United States

Darth Vader has an estimated audience of 6,830,733 people in United States. 36.0% are female, 64.0% are male, average age 30.9. Top regions: California, Texas, Florida. Top brand affinities: Lego Star Wars, Guardians of the Galaxy (film), Disneyland Paris, Autism Awareness, Kia Sportage.

The average Darth Vader fan in United States is 30.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lego Star Wars, Guardians of the Galaxy (film), Disneyland Paris, with strongest over-indexing on Lego Star Wars (42.09× the country average). Demographically, the Darth Vader audience skews more male with an average age of 30.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Darth Vader fans

Demographic split for Darth Vader audience in United States
MetricValue
Female36.0%
Male64.0%
Average age30.9
Estimated audience size6,830,733

Audience persona

The typical Darth Vader fan in United States is more male, around 30.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lego Star Wars.

Top regions in United States

Top regions ranked by reach for Darth Vader in United States
RegionReachAffinity
California1,026,0861.37×
Texas696,4481.19×
Florida570,9031.23×
New York388,0971.02×
Pennsylvania237,0681.03×
Illinois226,1200.99×
Georgia213,6021.02×
Ohio210,8111×
North Carolina208,2741.01×
Michigan180,9631.01×
Virginia171,3761.03×
Arizona171,1941.23×
New Jersey171,1230.99×
Washington154,4151.13×
Tennessee146,2891.07×
Massachusetts134,4941×
Indiana129,6451.04×
Missouri114,6521.04×
Maryland111,4610.95×
Colorado108,1011×
South Carolina94,6420.92×
Wisconsin92,0920.9×
Alabama90,8130.95×
Kentucky90,0661.05×
Minnesota89,0130.91×
Utah87,1511.42×
Oklahoma83,8901.11×
Oregon81,9511.05×
Louisiana81,9500.93×
Nevada71,1521.08×
Connecticut66,6060.97×
Arkansas53,4540.95×
Kansas51,0530.95×
Iowa50,5470.9×
Mississippi50,1940.89×
New Mexico39,5511.15×
Idaho36,6231.07×
West Virginia33,4331.05×
Nebraska31,9980.93×
Hawaii28,3020.96×
New Hampshire25,2680.94×
Maine22,5250.92×
Rhode Island20,5210.94×
Montana16,7340.88×
Washington, District of Columbia16,6920.81×
South Dakota14,3400.91×
Delaware14,2460.76×
Alaska13,4440.92×
North Dakota11,7040.83×
Vermont9,6150.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Darth Vader audience
BrandAffinityCategory
Lego Star Wars42.09×Kids & Family
Guardians of the Galaxy (film)14.5×Movies & TV
Disneyland Paris13.22×Travel & Leisure
Autism Awareness9.89×Health
Kia Sportage21.43×Cars & Mobility
Houston Astros8.37×Sports
Diabetes mellitus awareness6.55×Health
Superman2.55×Movies & TV
Doctor Strange14.61×Literature
Josh Brolin12.64×Movies & TV
Anthony Mackie17.89×Movies & TV
Rick and Morty6.55×Movies & TV
Pokémon Trading Card Game14.19×Games
Singer-songwriter3.15×Music & Radio
Microblogging6.77×Technology & Electronics
Cyberpunk 207714.14×Games
Dungeons & Dragons7.75×Games
Anime and manga fandom4.19×Literature
Los Angeles Dodgers4.87×Sports
Google Maps2.65×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Darth Vader audience
TraitClusterScore
LGBTQ+ IdentityOPEN2
Early Adopter MentalityPOWER1.53
PatriotismCONSERVATISM1.51
Pet OwnershipJOY1.29
ExtroversionTHRILL1.24
Luxury OrientationPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Darth Vader
CountryShare
United States45.3%
United Kingdom6.5%
Japan5.4%

See Darth Vader audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Darth Vader have in United States?

Darth Vader has an estimated audience of 6,830,733 people in United States, concentrated in California and Texas.

What is the gender split and age of Darth Vader fans?

36.0% of Darth Vader fans are female, 64.0% are male, with an average age of 30.9 years.

Which brands do Darth Vader fans like most?

Darth Vader fans show strongest brand affinity for Lego Star Wars (42.09×), Guardians of the Galaxy (film) (14.5×), and Disneyland Paris (13.22×) over the country average.

Where do Darth Vader fans live in United States?

Darth Vader fans in United States are most concentrated in California (reach 1,026,086), Texas (reach 696,448), and Florida (reach 570,903). These three regions account for the largest share of the active audience.

What other brands do Darth Vader fans also like?

Beyond Darth Vader itself, the audience over-indexes on Guardians of the Galaxy (film) (14.5×), Disneyland Paris (13.22×), Autism Awareness (9.89×), and Kia Sportage (21.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Darth Vader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.