Rascasse Audience Intelligence

Darth Vader Audience in United States

A data profile of the people who buy, follow and care about Darth Vader in United States — modelled from more than twelve digital signal sources. Darth Vader has an estimated audience of 6,820,907 people in United States.

#6among Fictional Character in United States#453in Movies & TV

The average Darth Vader fan in United States is 30.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Josh Brolin, Guardians of the Galaxy (film), Disneyland Paris, with strongest over-indexing on Josh Brolin (18.28× the country average).

Demographically, the Darth Vader audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Darth Vader fan in United States is more male, around 30.9 years old, with strong Patriotism tendencies and a notable affinity for Josh Brolin.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Darth Vader profile in United States.

Audience size
6.8M
in United States
Gender
36.0%♀
64.0% male
Age
30.9
average years
Country rank
#5132
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Darth Vader fans

36.0% are female, 64.0% are male, average age 30.9.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Darth Vader audience in United States
MetricValue
Female36.0%
Male64.0%
Average age30.9
Estimated audience size6,820,907
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Darth Vader audience in United States
Age bracketShare%
16-1940%
20-2924%
30-3918%
40-4913%
50+5%
Fig. 04

Worldwide distribution

45.0%

of the worldwide Darth Vader audience comes from United States.

Worldwide audience distribution share by country for Darth Vader
CountryShare
United States45.0%
United Kingdom6.5%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Darth Vader audience in United States is strongest.

Fig. 05

Top regions by affinity

Darth Vader fans by region: top regions in United States
#RegionReachAffinity×
01Utah~90K1.47×
02California~1M1.27×
03Arizona~200K1.22×
04New Mexico~40K1.16×
05Texas~700K1.13×
06Idaho~40K1.13×
07Florida~500K1.12×
08Oklahoma~80K1.12×
09Kentucky~90K1.10×
10West Virginia~30K1.08×
11Indiana~100K1.07×
12Washington~100K1.06×
13Nevada~70K1.06×
14Pennsylvania~200K1.03×
15Missouri~100K1.03×
16Alaska~10K1.03×
17Ohio~200K1.01×
18North Carolina~200K1.00×
19New Jersey~200K1.00×
20Virginia~200K1.00×
21Tennessee~100K1.00×
22Oregon~80K1.00×
23Michigan~200K0.99×
24Colorado~100K0.99×
25Kansas~50K0.99×
26Nebraska~30K0.99×
27Connecticut~70K0.98×
28Arkansas~60K0.98×
29Montana~20K0.98×
30Georgia~200K0.97×
31Massachusetts~100K0.97×
32Alabama~90K0.97×
33South Dakota~20K0.97×
34North Dakota~10K0.97×
35Illinois~200K0.96×
36Hawaii~30K0.96×
37New Hampshire~30K0.94×
38Rhode Island~20K0.94×
39New York~400K0.93×
40South Carolina~100K0.93×
41Louisiana~80K0.93×
42Iowa~50K0.92×
43Mississippi~50K0.91×
44Maine~20K0.91×
45Maryland~100K0.89×
46Wisconsin~90K0.89×
47Minnesota~90K0.87×
48Vermont~10K0.86×
49Delaware~20K0.83×
50Washington, District of Columbia~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Darth Vader, United States
0.75×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Darth Vader audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Darth Vader audience
#·InterestCategoryAffinity×
01Josh BrolinMovies & TV18.28×
02Lego NinjagoKids & Family18.13×
03The Lego MovieMovies & TV14.84×
04Lego Star WarsKids & Family12.89×
05Guardians of the Galaxy (film)Movies & TV12.32×
06Disneyland ParisTravel & Leisure11.42×
07Alvin and the ChipmunksMusic & Radio9.93×
08Doctor StrangeLiterature8.06×
09Superhero fictionLiterature6.79×
10Collectible card gameGames5.70×
11Graphic novelLiterature5.40×
12Brittany SnowMovies & TV4.97×
13Anime and manga fandomLiterature4.41×
14DC ComicsLiterature3.87×
15PokémonGames3.27×
16MangaLiterature2.79×
17ComicsLiterature2.75×
18SupermanMovies & TV2.56×
19Science fiction moviesMovies & TV2.51×
20Mobile gameGames2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Darth Vader audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Darth Vader audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.28×
Early Adopter MentalityPOWER1.40×
Pet OwnershipJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Darth Vader audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
Family OrientationCONSERVATISM0.75×
Career OrientationPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Darth Vader have in United States?

Darth Vader has an estimated audience of 6,820,907 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Darth Vader fans?

36.0% of Darth Vader fans are female, 64.0% are male, with an average age of 30.9 years.

03

Which brands do Darth Vader fans like most?

Darth Vader fans show strongest brand affinity for Josh Brolin (18.28×), Guardians of the Galaxy (film) (12.32×), and Disneyland Paris (11.42×) over the country average.

04

Where do Darth Vader fans live in United States?

Darth Vader fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Darth Vader fans also like?

Beyond Darth Vader itself, the audience over-indexes on Guardians of the Galaxy (film) (12.32×), Disneyland Paris (11.42×), Superman (2.56×), and Anime and manga fandom (4.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Darth Vader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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