Rascasse Audience Intelligence

Alvin and the Chipmunks Audience in United States

A data profile of the people who buy, follow and care about Alvin and the Chipmunks in United States — modelled from more than twelve digital signal sources. Alvin and the Chipmunks has an estimated audience of 4,910,275 people in United States.

#748among Person in United States#601in Music & Radio

The average Alvin and the Chipmunks fan in United States is 35.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elliot Page, Luke Perry, Michael Cera, with strongest over-indexing on Elliot Page (160.25× the country average).

Demographically, the Alvin and the Chipmunks audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Spirituality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alvin and the Chipmunks fan in United States is balanced, around 35.9 years old, with strong Spirituality tendencies and a notable affinity for Elliot Page.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alvin and the Chipmunks profile in United States.

Audience size
4.9M
in United States
Gender
52.3%♀
47.7% male
Age
35.9
average years
Country rank
#6817
Person in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alvin and the Chipmunks fans

52.3% are female, 47.7% are male, average age 35.9.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Alvin and the Chipmunks audience in United States
MetricValue
Female52.3%
Male47.7%
Average age35.9
Estimated audience size4,910,275
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Alvin and the Chipmunks audience in United States
Age bracketShare%
16-1934%
20-2914%
30-3917%
40-4920%
50+15%
Fig. 04

Worldwide distribution

46.8%

of the worldwide Alvin and the Chipmunks audience comes from United States.

Worldwide audience distribution share by country for Alvin and the Chipmunks
CountryShare
United States46.8%
United Kingdom9.3%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alvin and the Chipmunks audience in United States is strongest.

Fig. 05

Top regions by affinity

Alvin and the Chipmunks fans by region: top regions in United States
#RegionReachAffinity×
01Texas~600K1.28×
02Arizona~100K1.26×
03California~700K1.23×
04Alabama~80K1.19×
05Arkansas~50K1.18×
06Oklahoma~70K1.17×
07Mississippi~50K1.17×
08Georgia~200K1.16×
09Louisiana~80K1.16×
10Utah~50K1.16×
11Kentucky~70K1.14×
12New Mexico~30K1.14×
13Nevada~50K1.12×
14Illinois~200K1.11×
15Indiana~100K1.11×
16North Carolina~200K1.08×
17Tennessee~100K1.06×
18Nebraska~30K1.05×
19Michigan~100K1.04×
20Kansas~40K1.04×
21Ohio~200K1.02×
22Maryland~90K1.02×
23South Carolina~80K1.02×
24West Virginia~20K1.02×
25Missouri~80K1.01×
26Connecticut~50K1.01×
27Iowa~40K1.01×
28Idaho~30K1.01×
29New Jersey~100K0.99×
30Florida~300K0.98×
31Pennsylvania~200K0.98×
32New York~300K0.94×
33Washington~100K0.94×
34North Dakota~10K0.94×
35Virginia~100K0.93×
36Colorado~70K0.92×
37Wisconsin~70K0.92×
38Rhode Island~10K0.92×
39Minnesota~70K0.91×
40Massachusetts~90K0.90×
41Hawaii~20K0.90×
42South Dakota~10K0.90×
43Delaware~10K0.88×
44Oregon~50K0.87×
45Alaska~9K0.87×
46Montana~10K0.75×
47Washington, District of Columbia~10K0.73×
48New Hampshire~10K0.72×
49Vermont~6K0.71×
50Maine~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Alvin and the Chipmunks, United States
0.70×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alvin and the Chipmunks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alvin and the Chipmunks audience
#·InterestCategoryAffinity×
01DmexcoTechnology & Electronics366.93×
02Lego Club MagazineKids & Family340.19×
03Elmira CollegeBusiness & Career217.56×
04Luke PerryMovies & TV208.93×
05Lego The Hobbit (video game)Video / Board Game186.61×
06Lego The Lord of the Rings (video game)Games184.95×
07ChuggingtonMovies & TV160.74×
08Elliot PageMovies & TV160.25×
09Michael CeraMovies & TV160.25×
10Sam KinisonMovies & TV126.58×
11The Book of Life (2014 film)Movie / TV Show / Series123.48×
12jeff seidSports122.61×
13Alvin and the Chipmunks (film)Movies & TV109.25×
14Larry BirdSports106.72×
15Hotel TransylvaniaMovies & TV78.21×
16Hamptons (magazine)Travel & Leisure74.78×
17Simon CowellMovies & TV47.22×
18Catherine O'HaraMovies & TV20.00×
19Great Wolf ResortsTravel & Leisure18.79×
20SupermanMovies & TV6.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alvin and the Chipmunks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alvin and the Chipmunks audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.46×
SustainabilityBALANCE1.16×
Luxury OrientationPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alvin and the Chipmunks audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.80×
Convenience OrientationPREMIUM0.82×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alvin and the Chipmunks have in United States?

Alvin and the Chipmunks has an estimated audience of 4,910,275 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Alvin and the Chipmunks fans?

52.3% of Alvin and the Chipmunks fans are female, 47.7% are male, with an average age of 35.9 years.

03

Which brands do Alvin and the Chipmunks fans like most?

Alvin and the Chipmunks fans show strongest brand affinity for Elliot Page (160.25×), Luke Perry (208.93×), and Michael Cera (160.25×) over the country average.

04

Where do Alvin and the Chipmunks fans live in United States?

Alvin and the Chipmunks fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Alvin and the Chipmunks fans also like?

Beyond Alvin and the Chipmunks itself, the audience over-indexes on Luke Perry (208.93×), Michael Cera (160.25×), Larry Bird (106.72×), and Alvin and the Chipmunks (film) (109.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Alvin and the Chipmunks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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