Alvin and the Chipmunks Audience in United States

Alvin and the Chipmunks logo

Alvin and the Chipmunks has an estimated audience of 5,073,023 people in United States. 52.3% are female, 47.7% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Elliot Page, Luke Perry, Michael Cera, Larry Bird, Alvin and the Chipmunks (film).

The average Alvin and the Chipmunks fan in United States is 35.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elliot Page, Luke Perry, Michael Cera, with strongest over-indexing on Elliot Page (160.25× the country average). Demographically, the Alvin and the Chipmunks audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Alvin and the Chipmunks fans

Demographic split for Alvin and the Chipmunks audience in United States
MetricValue
Female52.3%
Male47.7%
Average age35.9
Estimated audience size5,073,023

Audience persona

The typical Alvin and the Chipmunks fan in United States is balanced, around 35.9 years old, with strong Spirituality tendencies and a notable affinity for Elliot Page.

Top regions in United States

Top regions ranked by reach for Alvin and the Chipmunks in United States
RegionReachAffinity
California729,0091.31×
Texas586,1011.34×
Florida354,1121.03×
New York284,3091×
Illinois195,2891.16×
Georgia190,6771.22×
North Carolina172,3571.13×
Pennsylvania167,3220.98×
Ohio160,1711.02×
Michigan142,2171.07×
Arizona134,5971.3×
New Jersey133,4941.03×
Virginia114,9660.93×
Tennessee109,5421.08×
Indiana105,0521.13×
Washington99,4620.98×
Massachusetts91,1410.91×
Maryland90,9821.04×
Missouri85,3371.04×
Alabama79,5151.12×
South Carolina78,2301.02×
Colorado75,5110.94×
Louisiana74,9821.15×
Kentucky70,4261.11×
Wisconsin69,3920.91×
Oklahoma67,2231.19×
Minnesota67,1530.92×
Nevada56,7251.16×
Utah53,3661.17×
Connecticut51,4591.01×
Oregon50,6860.87×
Arkansas47,7141.14×
Mississippi46,8971.12×
Kansas41,8031.05×
Iowa41,2990.99×
New Mexico28,5611.12×
Nebraska25,5041×
Idaho25,2840.99×
West Virginia22,7430.96×
Hawaii19,9630.92×
Rhode Island14,4030.89×
New Hampshire13,7890.69×
Maine12,0600.66×
Delaware11,6870.84×
Washington, District of Columbia11,1310.73×
Montana9,9440.71×
South Dakota9,7660.83×
North Dakota8,9370.86×
Alaska8,4960.78×
Vermont5,8540.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alvin and the Chipmunks audience
BrandAffinityCategory
Elliot Page160.25×Movies & TV
Luke Perry208.93×Movies & TV
Michael Cera160.25×Movies & TV
Larry Bird106.72×Sports
Alvin and the Chipmunks (film)109.25×Movies & TV
Elmira College217.56×Business & Career
The Book of Life (2014 film)123.48×
Hotel Transylvania78.21×Movies & TV
Sam Kinison126.58×Movies & TV
Lego Club Magazine340.19×Kids & Family
Dmexco366.93×Technology & Electronics
Catherine O'Hara20×Movies & TV
Simon Cowell47.22×Movies & TV
Chuggington160.74×Movies & TV
Superman6.24×Movies & TV
Hamptons (magazine)74.78×Travel & Leisure
Lego The Lord of the Rings (video game)184.95×Games
Great Wolf Resorts18.79×Travel & Leisure
jeff seid122.61×Sports
Lego The Hobbit (video game)186.61×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alvin and the Chipmunks audience
TraitClusterScore
SpiritualityBALANCE1.41
Urban LifestyleOPEN1.39
Social Media UsageJOY1.35
ExtroversionTHRILL1.35
TraditionCONSERVATISM1.33
Family OrientationCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Alvin and the Chipmunks
CountryShare
United States50.7%
United Kingdom10.1%
Australia4.5%

See Alvin and the Chipmunks audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Alvin and the Chipmunks have in United States?

Alvin and the Chipmunks has an estimated audience of 5,073,023 people in United States, concentrated in California and Texas.

What is the gender split and age of Alvin and the Chipmunks fans?

52.3% of Alvin and the Chipmunks fans are female, 47.7% are male, with an average age of 35.9 years.

Which brands do Alvin and the Chipmunks fans like most?

Alvin and the Chipmunks fans show strongest brand affinity for Elliot Page (160.25×), Luke Perry (208.93×), and Michael Cera (160.25×) over the country average.

Where do Alvin and the Chipmunks fans live in United States?

Alvin and the Chipmunks fans in United States are most concentrated in California (reach 729,009), Texas (reach 586,101), and Florida (reach 354,112). These three regions account for the largest share of the active audience.

What other brands do Alvin and the Chipmunks fans also like?

Beyond Alvin and the Chipmunks itself, the audience over-indexes on Luke Perry (208.93×), Michael Cera (160.25×), Larry Bird (106.72×), and Alvin and the Chipmunks (film) (109.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alvin and the Chipmunks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.