Rascasse Audience Intelligence

Alvin and the Chipmunks Audience in United States

Alvin and the Chipmunks has an estimated audience of 3.4M people in United States.

#1315among people in United States#819in Music & Radio

The average Alvin and the Chipmunks fan in United States is 36.6 years old, balanced, and lives primarily in California.

Interest is seasonal: October, November and December account for 36% of the year's searches, February is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Dmexco, Lego Club Magazine, Elmira College, with strongest over-indexing on Dmexco (366.93× the country average).

Demographically, the Alvin and the Chipmunks audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Spirituality, Sustainability.

The typical Alvin and the Chipmunks fan in United States is balanced, around 36.6 years old, with strong Spirituality tendencies and a notable affinity for Dmexco.

Category: Music & Radio · Type: Person

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.4M
in United States
Gender
52.3%♀
47.7% male
Age
36.6
average years
Country rank
#9519
among all objects in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Alvin and the Chipmunks fans

52.3% are female, 47.7% are male, average age 36.6.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Alvin and the Chipmunks audience in United States
MetricValue
Female52.3%
Male47.7%
Average age36.6
Estimated audience size3.4M
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Alvin and the Chipmunks audience in United States
Age bracketShare%
16-2434%
25-3414%
35-4417%
45-5420%
55+15%
Fig. 04

Worldwide distribution

45.5%

of the worldwide Alvin and the Chipmunks audience comes from United States.

Worldwide audience distribution share by country for Alvin and the Chipmunks
CountryShare
United States45.5%
United Kingdom10.0%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Alvin and the Chipmunks fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K1.28×
02Arizona~100K1.26×
03California~500K1.23×
04Alabama~60K1.19×
05Arkansas~40K1.18×
06Oklahoma~50K1.17×
07Mississippi~30K1.17×
08Georgia~100K1.16×
09Louisiana~50K1.16×
10Utah~40K1.16×
11Kentucky~50K1.14×
12New Mexico~20K1.14×
13Nevada~40K1.12×
14Illinois~100K1.11×
15Indiana~80K1.11×
16North Carolina~100K1.08×
17Tennessee~80K1.06×
18Nebraska~20K1.05×
19Michigan~100K1.04×
20Kansas~30K1.04×
21Ohio~100K1.02×
22Maryland~60K1.02×
23South Carolina~60K1.02×
24West Virginia~20K1.02×
25Missouri~60K1.01×
26Connecticut~40K1.01×
27Iowa~30K1.01×
28Idaho~20K1.01×
29New Jersey~90K0.99×
30Florida~200K0.98×
31Pennsylvania~100K0.98×
32New York~200K0.94×
33Washington~70K0.94×
34North Dakota~7K0.94×
35Virginia~80K0.93×
36Wisconsin~50K0.92×
37Colorado~50K0.92×
38Rhode Island~10K0.92×
39Minnesota~50K0.91×
40Massachusetts~60K0.90×
41Hawaii~10K0.90×
42South Dakota~8K0.90×
43Delaware~9K0.88×
44Oregon~40K0.87×
45Alaska~6K0.87×
46Wyoming~5K0.82×
47Montana~8K0.75×
48Washington, District of Columbia~5K0.73×
49New Hampshire~10K0.72×
50Maine~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Alvin and the Chipmunks, United States
0.70×1.00×1.28×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Alvin and the Chipmunks audience vs. the country average
#·InterestCategoryAffinity×
01DmexcoTechnology & Electronics366.93×
02Lego Club MagazineKids & Family340.19×
03Elmira CollegeBusiness & Career217.56×
04Luke PerryMovies & TV208.93×
05Lego The Hobbit (video game)Games186.61×
06Lego The Lord of the Rings (video game)Games184.95×
07ChuggingtonMovies & TV160.74×
08Elliot PageMovies & TV160.25×
09Michael CeraMovies & TV160.25×
10Sam KinisonMovies & TV126.58×
11The Book of Life (2014 film)Movie / TV Show / Series123.48×
12jeff seidSports122.61×
13Alvin and the Chipmunks (film)Movies & TV109.25×
14Larry BirdSports106.72×
15Hotel TransylvaniaMovies & TV78.21×
16Hamptons (magazine)Travel & Leisure74.78×
17Lego Minifigures (theme)Kids & Family69.32×
18Simon CowellMovies & TV47.22×
19Catherine O'HaraMovies & TV20.00×
20Great Wolf ResortsTravel & Leisure18.79×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Alvin and the Chipmunks audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Alvin and the Chipmunks audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.46×
SustainabilityBALANCE1.16×
Luxury OrientationPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Alvin and the Chipmunks audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.80×
Convenience OrientationPREMIUM0.82×
CreativityOPEN0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Music & Radio audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Alvin and the Chipmunks over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/alvin-and-the-chipmunks-11521” · Methodology