DEADPOOL: The Movie Audience in United States

DEADPOOL: The Movie logo

DEADPOOL: The Movie has an estimated audience of 983,480 people in United States. 40.9% are female, 59.1% are male, average age 27.5. Top regions: California, Texas, Florida. Top brand affinities: Jorma Kaukonen, Steampunk, Dog breed, Personalised Gifts, Elsword.

The average DEADPOOL: The Movie fan in United States is 27.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jorma Kaukonen, Steampunk, Dog breed, with strongest over-indexing on Jorma Kaukonen (54.4× the country average). Demographically, the DEADPOOL: The Movie audience skews more male with an average age of 27.5, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of DEADPOOL: The Movie fans

Demographic split for DEADPOOL: The Movie audience in United States
MetricValue
Female40.9%
Male59.1%
Average age27.5
Estimated audience size983,480

Audience persona

The typical DEADPOOL: The Movie fan in United States is more male, around 27.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jorma Kaukonen.

Top regions in United States

Top regions ranked by reach for DEADPOOL: The Movie in United States
RegionReachAffinity
California147,4581.36×
Texas110,9921.31×
Florida76,2481.15×
New York52,7820.96×
Illinois36,0381.1×
North Carolina31,1541.05×
Pennsylvania30,8260.93×
Ohio30,3181×
Georgia29,0130.96×
Michigan26,2341.02×
New Jersey24,3300.97×
Virginia22,8050.95×
Arizona22,2461.11×
Washington21,8981.11×
Tennessee19,0180.96×
Indiana18,3091.02×
Massachusetts17,8910.92×
Missouri17,3671.1×
Colorado16,5441.07×
Maryland16,5300.98×
Wisconsin14,6940.99×
South Carolina14,3190.97×
Minnesota13,8380.98×
Kentucky13,3311.08×
Oklahoma13,2171.21×
Alabama12,8770.94×
Oregon11,9801.06×
Nevada11,8201.24×
Louisiana11,3160.89×
Connecticut10,1401.03×
Utah9,0171.02×
Arkansas8,2491.02×
Iowa7,9500.98×
Kansas7,8841.02×
Mississippi6,8160.84×
New Mexico5,5641.13×
Idaho5,1711.05×
Nebraska5,1211.04×
Hawaii4,4841.06×
West Virginia4,4310.97×
New Hampshire3,5500.92×
Maine3,3610.95×
Rhode Island2,7900.89×
Montana2,5420.93×
Delaware2,2660.84×
Washington, District of Columbia2,0630.7×
Alaska2,0070.95×
South Dakota1,9720.87×
North Dakota1,7390.86×
Vermont1,2340.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DEADPOOL: The Movie audience
BrandAffinityCategory
Jorma Kaukonen54.4×Music & Radio
Steampunk11.68×Fashion & Accessoires
Dog breed2.48×Pets & Animals
Personalised Gifts8.18×Home & Garden
Elsword27.5×Games
Home construction1.93×Home & Garden
3D printing3.3×Technology & Electronics
Monogram4.54×Home & Garden
Combat sport1.76×Sports
Nipsey Hussle6.35×Music & Radio
JDSU3.21×Business & Career
Winemaking4.29×Food & Beverages
Alaska1.62×Travel & Leisure
Home equity1.84×Home & Garden
Guelaguetza7.88×Arts & Culture
Takers7.35×Movies & TV
Israel1.59×Travel & Leisure
Clonakilty36.67×Travel & Leisure
Home staging3.81×Home & Garden
Ian Bremmer12.69×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DEADPOOL: The Movie audience
TraitClusterScore
Early Adopter MentalityPOWER1.57
LGBTQ+ IdentityOPEN1.46
PatriotismCONSERVATISM1.37
Convenience OrientationPREMIUM1.31
Urban LifestyleOPEN1.29
Social Media UsageJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for DEADPOOL: The Movie
CountryShare
United States49.0%
India5.2%
Brazil4.9%

See DEADPOOL: The Movie audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does DEADPOOL: The Movie have in United States?

DEADPOOL: The Movie has an estimated audience of 983,480 people in United States, concentrated in California and Texas.

What is the gender split and age of DEADPOOL: The Movie fans?

40.9% of DEADPOOL: The Movie fans are female, 59.1% are male, with an average age of 27.5 years.

Which brands do DEADPOOL: The Movie fans like most?

DEADPOOL: The Movie fans show strongest brand affinity for Jorma Kaukonen (54.4×), Steampunk (11.68×), and Dog breed (2.48×) over the country average.

Where do DEADPOOL: The Movie fans live in United States?

DEADPOOL: The Movie fans in United States are most concentrated in California (reach 147,458), Texas (reach 110,992), and Florida (reach 76,248). These three regions account for the largest share of the active audience.

What other brands do DEADPOOL: The Movie fans also like?

Beyond DEADPOOL: The Movie itself, the audience over-indexes on Steampunk (11.68×), Dog breed (2.48×), Personalised Gifts (8.18×), and Elsword (27.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DEADPOOL: The Movie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.