Ant-Man (film) Audience in United States

Ant-Man (film) logo

Ant-Man (film) has an estimated audience of 2,062,816 people in United States. 40.6% are female, 59.4% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Expatriates in the United Arab Emirates, Urban Outfitters, Dog breed, Gloria, Monogram.

The average Ant-Man (film) fan in United States is 33.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Expatriates in the United Arab Emirates, Urban Outfitters, Dog breed, with strongest over-indexing on Expatriates in the United Arab Emirates (127.77× the country average). Demographically, the Ant-Man (film) audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Ant-Man (film) fans

Demographic split for Ant-Man (film) audience in United States
MetricValue
Female40.6%
Male59.4%
Average age33.4
Estimated audience size2,062,816

Audience persona

The typical Ant-Man (film) fan in United States is more male, around 33.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Expatriates in the United Arab Emirates.

Top regions in United States

Top regions ranked by reach for Ant-Man (film) in United States
RegionReachAffinity
California273,7591.21×
Texas212,2001.2×
Florida139,8211×
New York109,3520.95×
Illinois73,5371.07×
Georgia71,2141.12×
Pennsylvania66,4320.96×
Ohio63,4081×
North Carolina63,3811.02×
Arizona56,9041.35×
Michigan55,4681.03×
Virginia48,7570.97×
New Jersey48,5870.93×
Washington45,5051.1×
Tennessee42,5041.03×
Indiana40,8801.08×
Massachusetts36,4880.9×
Missouri35,0921.06×
Maryland34,3520.97×
Colorado33,9301.04×
Minnesota30,8511.04×
Alabama30,4701.06×
Wisconsin28,4420.92×
South Carolina28,2500.91×
Oklahoma27,7651.21×
Louisiana25,6110.96×
Kentucky25,5990.99×
Oregon25,0041.06×
Utah24,6971.34×
Nevada21,3921.07×
Connecticut19,1590.93×
Kansas17,6581.09×
Arkansas17,6311.04×
Iowa16,2530.96×
Mississippi15,6450.92×
Idaho11,6921.13×
New Mexico11,5761.12×
Nebraska10,1280.98×
West Virginia8,5170.89×
Hawaii8,1720.92×
New Hampshire6,8690.85×
Maine6,2410.84×
Rhode Island5,5030.84×
Montana5,4220.95×
Alaska4,8611.1×
Delaware4,7850.84×
Washington, District of Columbia4,4460.72×
South Dakota4,3620.91×
North Dakota3,9120.92×
Wyoming2,6240.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ant-Man (film) audience
BrandAffinityCategory
Expatriates in the United Arab Emirates127.77×Business & Career
Urban Outfitters2.68×Shopping
Dog breed1.59×Pets & Animals
Gloria11.38×Music & Radio
Monogram4.84×Home & Garden
Combat sport1.99×Sports
Jezebel (film)8.29×Movies & TV
Product design2.33×Business & Career
Nia Jax10.12×Sports
Google Photos2.46×Technology & Electronics
Voter registration4.16×Politics & Society
Electrolyte3.93×Health
UK garage4.52×Music & Radio
Figure painting (hobby)4.45×Arts & Culture
Tiffany Haddish3.82×Movies & TV
Personalised Gifts3.06×Home & Garden
Hocus Pocus3.13×Movies & TV
Elsword10.23×Games
JDSU1.91×Business & Career
Pro-Ject2.5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ant-Man (film) audience
TraitClusterScore
Early Adopter MentalityPOWER1.72
PatriotismCONSERVATISM1.57
ExtroversionTHRILL1.5
LGBTQ+ IdentityOPEN1.44
Pet OwnershipJOY1.38
Social Media UsageJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Ant-Man (film)
CountryShare
United States30.1%
India7.2%
United Kingdom5.2%

See Ant-Man (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Ant-Man (film) have in United States?

Ant-Man (film) has an estimated audience of 2,062,816 people in United States, concentrated in California and Texas.

What is the gender split and age of Ant-Man (film) fans?

40.6% of Ant-Man (film) fans are female, 59.4% are male, with an average age of 33.4 years.

Which brands do Ant-Man (film) fans like most?

Ant-Man (film) fans show strongest brand affinity for Expatriates in the United Arab Emirates (127.77×), Urban Outfitters (2.68×), and Dog breed (1.59×) over the country average.

Where do Ant-Man (film) fans live in United States?

Ant-Man (film) fans in United States are most concentrated in California (reach 273,759), Texas (reach 212,200), and Florida (reach 139,821). These three regions account for the largest share of the active audience.

What other brands do Ant-Man (film) fans also like?

Beyond Ant-Man (film) itself, the audience over-indexes on Urban Outfitters (2.68×), Dog breed (1.59×), Gloria (11.38×), and Monogram (4.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ant-Man (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.