Ant-Man (film) Audience in United States

Ant-Man (film) logo

Ant-Man (film) has an estimated audience of 2,062,816 people in United States. 40.6% are female, 59.4% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Doctor Strange, Guardians of the Galaxy (film), Anthony Mackie, Black Panther (comics), captain america.

The average Ant-Man (film) fan in United States is 33.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Doctor Strange, Guardians of the Galaxy (film), Anthony Mackie, with strongest over-indexing on Doctor Strange (127.77× the country average). Demographically, the Ant-Man (film) audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Ant-Man (film) fans

Demographic split for Ant-Man (film) audience in United States
MetricValue
Female40.6%
Male59.4%
Average age33.4
Estimated audience size2,062,816

Audience persona

The typical Ant-Man (film) fan in United States is more male, around 33.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Doctor Strange.

Top regions in United States

Top regions ranked by reach for Ant-Man (film) in United States
RegionReachAffinity
California273,7591.21×
Texas212,2001.2×
Florida139,8211×
New York109,3520.95×
Illinois73,5371.07×
Georgia71,2141.12×
Pennsylvania66,4320.96×
Ohio63,4081×
North Carolina63,3811.02×
Arizona56,9041.35×
Michigan55,4681.03×
Virginia48,7570.97×
New Jersey48,5870.93×
Washington45,5051.1×
Tennessee42,5041.03×
Indiana40,8801.08×
Massachusetts36,4880.9×
Missouri35,0921.06×
Maryland34,3520.97×
Colorado33,9301.04×
Minnesota30,8511.04×
Alabama30,4701.06×
Wisconsin28,4420.92×
South Carolina28,2500.91×
Oklahoma27,7651.21×
Louisiana25,6110.96×
Kentucky25,5990.99×
Oregon25,0041.06×
Utah24,6971.34×
Nevada21,3921.07×
Connecticut19,1590.93×
Kansas17,6581.09×
Arkansas17,6311.04×
Iowa16,2530.96×
Mississippi15,6450.92×
Idaho11,6921.13×
New Mexico11,5761.12×
Nebraska10,1280.98×
West Virginia8,5170.89×
Hawaii8,1720.92×
New Hampshire6,8690.85×
Maine6,2410.84×
Rhode Island5,5030.84×
Montana5,4220.95×
Alaska4,8611.1×
Delaware4,7850.84×
Washington, District of Columbia4,4460.72×
South Dakota4,3620.91×
North Dakota3,9120.92×
Wyoming2,6240.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ant-Man (film) audience
BrandAffinityCategory
Doctor Strange127.77×Literature
Guardians of the Galaxy (film)71.16×Movies & TV
Anthony Mackie83.53×Movies & TV
Black Panther (comics)46.85×Literature
captain america37.64×Movies & TV
Autism Awareness19.03×Health
Disneyland Paris23.26×Travel & Leisure
Diabetes mellitus awareness12.48×Health
Superman4.51×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Lego Star Wars30.82×Kids & Family
The Wolverine (film)34.96×Movies & TV
Man of Steel (film)26.61×Movies & TV
Arrow15.94×Movies & TV
Income tax13.19×Business & Career
Chris Hemsworth12.5×Movies & TV
Superhero fiction11.34×Literature
John Wick 223.97×Movies & TV
Gotham (TV series)21.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ant-Man (film) audience
TraitClusterScore
Early Adopter MentalityPOWER1.72
PatriotismCONSERVATISM1.57
ExtroversionTHRILL1.5
LGBTQ+ IdentityOPEN1.44
Pet OwnershipJOY1.38
Social Media UsageJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Ant-Man (film)
CountryShare
United States30.1%
India7.2%
United Kingdom5.2%

See Ant-Man (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Ant-Man (film) have in United States?

Ant-Man (film) has an estimated audience of 2,062,816 people in United States, concentrated in California and Texas.

What is the gender split and age of Ant-Man (film) fans?

40.6% of Ant-Man (film) fans are female, 59.4% are male, with an average age of 33.4 years.

Which brands do Ant-Man (film) fans like most?

Ant-Man (film) fans show strongest brand affinity for Doctor Strange (127.77×), Guardians of the Galaxy (film) (71.16×), and Anthony Mackie (83.53×) over the country average.

Where do Ant-Man (film) fans live in United States?

Ant-Man (film) fans in United States are most concentrated in California (reach 273,759), Texas (reach 212,200), and Florida (reach 139,821). These three regions account for the largest share of the active audience.

What other brands do Ant-Man (film) fans also like?

Beyond Ant-Man (film) itself, the audience over-indexes on Guardians of the Galaxy (film) (71.16×), Anthony Mackie (83.53×), Black Panther (comics) (46.85×), and captain america (37.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ant-Man (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.