Rascasse Audience Intelligence

The Wolverine (film) Audience in United States

A data profile of the people who buy, follow and care about The Wolverine (film) in United States — modelled from more than twelve digital signal sources. The Wolverine (film) has an estimated audience of 1,065,311 people in United States.

#48among Action in United States#1745among Movie / TV Show / Series in United States#4088in Movies & TV

The average The Wolverine (film) fan in United States is 34.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Batman Begins, Spider-Man 2, Fantastic Four, with strongest over-indexing on Batman Begins (110.83× the country average).

Demographically, the The Wolverine (film) audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Wolverine (film) fan in United States is more male, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for Batman Begins.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Wolverine (film) profile in United States.

Audience size
1.1M
in United States
Gender
24.2%♀
75.8% male
Age
34.3
average years
Country rank
#22717
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Wolverine (film) viewers

24.2% are female, 75.8% are male, average age 34.3.

Fig. 02

Gender split

24.2%
Female
75.8%
Male
Demographic split for The Wolverine (film) audience in United States
MetricValue
Female24.2%
Male75.8%
Average age34.3
Estimated audience size1,065,311
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the The Wolverine (film) audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3920%
40-4916%
50+11%
Fig. 04

Worldwide distribution

48.9%

of the worldwide The Wolverine (film) audience comes from United States.

Worldwide audience distribution share by country for The Wolverine (film)
CountryShare
United States48.9%
India6.5%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Wolverine (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Wolverine (film) fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~50K1.72×
02Texas~100K1.18×
03Utah~10K1.16×
04Arizona~30K1.15×
05California~100K1.14×
06Idaho~6K1.14×
07Oklahoma~10K1.13×
08Alaska~3K1.10×
09Arkansas~10K1.09×
10South Carolina~20K1.08×
11New Mexico~6K1.07×
12Indiana~20K1.05×
13Nevada~10K1.05×
14Ohio~30K1.04×
15Kansas~9K1.04×
16Kentucky~10K1.03×
17Florida~70K1.02×
18Illinois~40K1.01×
19North Carolina~30K1.01×
20Tennessee~20K1.01×
21Missouri~20K1.01×
22Louisiana~10K1.01×
23Mississippi~9K1.01×
24Nebraska~5K1.01×
25Montana~3K1.01×
26Colorado~20K1.00×
27Wyoming~2K1.00×
28Oregon~10K0.99×
29Iowa~9K0.99×
30West Virginia~5K0.99×
31Georgia~30K0.97×
32North Dakota~2K0.97×
33Washington~20K0.95×
34Hawaii~4K0.95×
35South Dakota~2K0.94×
36Virginia~20K0.93×
37Wisconsin~20K0.93×
38Maryland~20K0.92×
39Alabama~10K0.92×
40New York~50K0.91×
41Massachusetts~20K0.90×
42Minnesota~10K0.90×
43Connecticut~10K0.90×
44Delaware~3K0.90×
45Pennsylvania~30K0.89×
46New Jersey~20K0.89×
47New Hampshire~4K0.89×
48Rhode Island~3K0.88×
49Maine~3K0.87×
50Washington, District of Columbia~2K0.71×
Fig. 06

Affinity by region

Affinity by region — The Wolverine (film), United States
0.71×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Wolverine (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Wolverine (film) audience
#·InterestCategoryAffinity×
01Batman: Arkham KnightGames164.43×
02Spider-Man 2Movies & TV139.45×
03Spider-Man 3Movies & TV120.69×
04Batman BeginsMovies & TV110.83×
05The Dark Knight RisesMovies & TV101.09×
06Batman: Arkham CityMovies & TV94.48×
07X-Men (film)Movies & TV80.78×
08Ant-Man (film)Movies & TV70.61×
09The Incredible Hulk (film)Movies & TV61.96×
10Michael CaineMovies & TV52.69×
11Hayley AtwellMovies & TV52.09×
12Fantastic FourLiterature49.81×
13Wolverine (comic book)Literature47.69×
14Christian BaleMovies & TV45.98×
15Guardians of the Galaxy (2008 team)Movies & TV45.98×
16Doctor StrangeLiterature44.74×
17Christopher NolanMovies & TV42.18×
18Pedro PascalMovies & TV28.54×
19Jenna OrtegaMovies & TV25.81×
20SupermanMovies & TV10.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Wolverine (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Wolverine (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.88×
TraditionCONSERVATISM1.37×
Early Adopter MentalityPOWER1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Wolverine (film) audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.79×
MindfulnessBALANCE0.83×
IndulgenceJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Wolverine (film) have in United States?

The Wolverine (film) has an estimated audience of 1,065,311 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Wolverine (film) viewers?

24.2% of The Wolverine (film) fans are female, 75.8% are male, with an average age of 34.3 years.

03

Which brands do The Wolverine (film) fans like most?

The Wolverine (film) fans show strongest brand affinity for Batman Begins (110.83×), Spider-Man 2 (139.45×), and Fantastic Four (49.81×) over the country average.

04

Where do The Wolverine (film) fans live in United States?

The Wolverine (film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do The Wolverine (film) fans also like?

Beyond The Wolverine (film) itself, the audience over-indexes on Spider-Man 2 (139.45×), Fantastic Four (49.81×), The Dark Knight Rises (101.09×), and Spider-Man 3 (120.69×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Wolverine (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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