The Wolverine (film) Audience in United States

The Wolverine (film) logo

The Wolverine (film) has an estimated audience of 1,067,986 people in United States. 24.2% are female, 75.8% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Batman Begins, Spider-Man 2, Fantastic Four, The Dark Knight Rises, Spider-Man 3.

The average The Wolverine (film) fan in United States is 34.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Batman Begins, Spider-Man 2, Fantastic Four, with strongest over-indexing on Batman Begins (110.83× the country average). Demographically, the The Wolverine (film) audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of The Wolverine (film) fans

Demographic split for The Wolverine (film) audience in United States
MetricValue
Female24.2%
Male75.8%
Average age34.3
Estimated audience size1,067,986

Audience persona

The typical The Wolverine (film) fan in United States is more male, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for Batman Begins.

Top regions in United States

Top regions ranked by reach for The Wolverine (film) in United States
RegionReachAffinity
California141,4871.2×
Texas116,1291.26×
Florida77,9711.08×
New York57,4540.96×
Michigan51,5261.85×
Illinois38,1161.07×
Ohio35,9741.09×
North Carolina33,8341.05×
Pennsylvania33,2890.93×
Georgia32,6530.99×
Arizona26,2711.2×
Virginia25,1850.97×
New Jersey24,5860.91×
Tennessee21,6031.01×
Indiana21,1441.08×
Washington20,8240.97×
Massachusetts19,3380.92×
Missouri17,3661.01×
Colorado17,2721.03×
Maryland17,0590.93×
South Carolina16,4021.02×
Wisconsin14,6990.91×
Minnesota13,8850.91×
Kentucky13,5231.01×
Louisiana13,4800.98×
Oklahoma13,3211.12×
Alabama13,0810.88×
Oregon12,1760.99×
Utah11,3441.19×
Nevada11,2481.09×
Connecticut9,5900.9×
Arkansas9,3161.06×
Kansas9,0291.07×
Iowa8,7971×
Mississippi8,4880.96×
Idaho6,0941.14×
New Mexico5,5461.04×
Nebraska5,2460.98×
West Virginia4,5770.92×
Hawaii4,1000.89×
New Hampshire3,5890.85×
Maine3,2090.84×
Montana2,8780.97×
Rhode Island2,8020.82×
Delaware2,4650.84×
Alaska2,3011.01×
South Dakota2,1710.88×
Washington, District of Columbia2,1170.66×
North Dakota1,9500.89×
Wyoming1,5000.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Wolverine (film) audience
BrandAffinityCategory
Batman Begins110.83×Movies & TV
Spider-Man 2139.45×Movies & TV
Fantastic Four49.81×Literature
The Dark Knight Rises101.09×Movies & TV
Spider-Man 3120.69×Movies & TV
Superman10.46×Movies & TV
Jenna Ortega25.81×Movies & TV
Pedro Pascal28.54×Movies & TV
Christian Bale45.98×Movies & TV
Guardians of the Galaxy (2008 team)45.98×Movies & TV
Ant-Man (film)70.61×Movies & TV
X-Men (film)80.78×Movies & TV
Batman: Arkham Knight164.43×Games
Batman: Arkham City94.48×Movies & TV
Hayley Atwell52.09×Movies & TV
Michael Caine52.69×Movies & TV
The Incredible Hulk (film)61.96×Movies & TV
Wolverine (comic book)47.69×Literature
Doctor Strange44.74×Literature
Christopher Nolan42.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Wolverine (film) audience
TraitClusterScore
PatriotismCONSERVATISM1.6
Early Adopter MentalityPOWER1.54
ExtroversionTHRILL1.31
LGBTQ+ IdentityOPEN1.23
Pet OwnershipJOY1.23
Risk AppetiteTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for The Wolverine (film)
CountryShare
United States51.8%
India6.9%
United Kingdom5.2%

See The Wolverine (film) audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does The Wolverine (film) have in United States?

The Wolverine (film) has an estimated audience of 1,067,986 people in United States, concentrated in California and Texas.

What is the gender split and age of The Wolverine (film) fans?

24.2% of The Wolverine (film) fans are female, 75.8% are male, with an average age of 34.3 years.

Which brands do The Wolverine (film) fans like most?

The Wolverine (film) fans show strongest brand affinity for Batman Begins (110.83×), Spider-Man 2 (139.45×), and Fantastic Four (49.81×) over the country average.

Where do The Wolverine (film) fans live in United States?

The Wolverine (film) fans in United States are most concentrated in California (reach 141,487), Texas (reach 116,129), and Florida (reach 77,971). These three regions account for the largest share of the active audience.

What other brands do The Wolverine (film) fans also like?

Beyond The Wolverine (film) itself, the audience over-indexes on Spider-Man 2 (139.45×), Fantastic Four (49.81×), The Dark Knight Rises (101.09×), and Spider-Man 3 (120.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wolverine (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.