X-Men (film) Audience in United States

X-Men (film) logo

X-Men (film) has an estimated audience of 1,554,677 people in United States. 32.0% are female, 68.0% are male, average age 34.6. Top brand affinities: Keene, New Hampshire, Mathcore, Jezebel (film), Google Home, Expatriates in the United Arab Emirates.

Top brand affinities include Keene, New Hampshire, Mathcore, Jezebel (film), with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the X-Men (film) audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of X-Men (film) fans

Demographic split for X-Men (film) audience in United States
MetricValue
Female32.0%
Male68.0%
Average age34.6
Estimated audience size1,554,677

Audience persona

The typical X-Men (film) fan in United States is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for X-Men (film) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Jezebel (film)12.76×Movies & TV
Google Home11.64×Technology & Electronics
Expatriates in the United Arab Emirates93.51×Business & Career
Urban Outfitters2.68×Shopping
Product design2.4×Business & Career
The Historian16.48×Literature
Alaska1.76×Travel & Leisure
Voter registration4.4×Politics & Society
Pro-Ject3.46×Music & Radio
Eurail16.57×Cars & Mobility
Google Photos1.8×Technology & Electronics
Personalised Gifts3.11×Home & Garden
Vocal harmony3.15×Music & Radio
Electrolyte3.24×Health
Home staging3.51×Home & Garden
Monmouth County, New Jersey5.96×Travel & Leisure
nbc chicago3.4×Movies & TV
Parral, Chihuahua9.05×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by X-Men (film) audience
TraitClusterScore
PatriotismCONSERVATISM1.58
LGBTQ+ IdentityOPEN1.52
Pet OwnershipJOY1.41
Early Adopter MentalityPOWER1.37
ExtroversionTHRILL1.36
IndulgenceJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for X-Men (film)
CountryShare
United States53.1%
India11.8%
United Kingdom5.4%

See X-Men (film) audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for X-Men (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.