Rascasse Audience Intelligence

X-Men (film) Audience in United States

A data profile of the people who buy, follow and care about X-Men (film) in United States — modelled from more than twelve digital signal sources. X-Men (film) has an estimated audience of 1,519,055 people in United States.

#1185among Movie / TV Show / Series in United States#2918in Movies & TV

The average X-Men (film) fan in United States is 34.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ant-Man (film), Guardians of the Galaxy (film), Doctor Strange, with strongest over-indexing on Ant-Man (film) (108.55× the country average).

Demographically, the X-Men (film) audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical X-Men (film) fan in United States is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Ant-Man (film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the X-Men (film) profile in United States.

Audience size
1.5M
in United States
Gender
32.0%♀
68.0% male
Age
34.6
average years
Country rank
#17593
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of X-Men (film) viewers

32.0% are female, 68.0% are male, average age 34.6.

Fig. 02

Gender split

32.0%
Female
68.0%
Male
Demographic split for X-Men (film) audience in United States
MetricValue
Female32.0%
Male68.0%
Average age34.6
Estimated audience size1,519,055
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the X-Men (film) audience in United States
Age bracketShare%
16-1934%
20-2919%
30-3918%
40-4916%
50+13%
Fig. 04

Worldwide distribution

50.8%

of the worldwide X-Men (film) audience comes from United States.

Worldwide audience distribution share by country for X-Men (film)
CountryShare
United States50.8%
India13.6%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the X-Men (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

X-Men (film) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.23×
02Utah~20K1.22×
03Idaho~9K1.21×
04Indiana~30K1.16×
05Wisconsin~30K1.13×
06Kentucky~20K1.11×
07Alaska~4K1.11×
08Arizona~40K1.10×
09Arkansas~10K1.10×
10Missouri~30K1.09×
11Oregon~20K1.08×
12Texas~100K1.06×
13Kansas~10K1.06×
14Nebraska~8K1.06×
15New Mexico~8K1.05×
16Montana~5K1.05×
17North Dakota~3K1.03×
18California~200K1.02×
19Ohio~50K1.02×
20Michigan~40K1.02×
21Tennessee~30K1.02×
22Washington~30K1.02×
23Colorado~30K1.02×
24Mississippi~10K1.02×
25Iowa~10K1.01×
26West Virginia~7K1.01×
27South Dakota~4K1.00×
28Illinois~50K0.99×
29North Carolina~50K0.99×
30Louisiana~20K0.99×
31Nevada~10K0.98×
32Alabama~20K0.97×
33Pennsylvania~50K0.95×
34Georgia~50K0.95×
35Minnesota~20K0.95×
36Delaware~4K0.95×
37South Carolina~20K0.93×
38Maine~5K0.93×
39Florida~100K0.91×
40New Jersey~40K0.91×
41Rhode Island~4K0.91×
42Virginia~30K0.90×
43Maryland~20K0.90×
44New Hampshire~5K0.90×
45Vermont~2K0.90×
46New York~80K0.89×
47Connecticut~10K0.88×
48Hawaii~6K0.87×
49Massachusetts~30K0.84×
50Washington, District of Columbia~3K0.68×
Fig. 06

Affinity by region

Affinity by region — X-Men (film), United States
0.68×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the X-Men (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for X-Men (film) audience
#·InterestCategoryAffinity×
01Ant-Man (film)Movies & TV108.55×
02The Wolverine (film)Movies & TV80.78×
03Doctor StrangeLiterature53.47×
04Guardians of the Galaxy (film)Movies & TV47.53×
05Black Panther (comics)Literature36.92×
06John Wick 2Movies & TV34.38×
07Anthony MackieMovies & TV34.08×
08Political thrillerMovies & TV21.33×
09Josh BrolinMovies & TV18.54×
10captain americaMovies & TV18.08×
11Superhero fictionLiterature14.48×
12Graphic novelLiterature12.56×
13Disneyland ParisTravel & Leisure10.65×
14Obsessed (2009 film)Movies & TV10.20×
15Chris Evans (actor)Movies & TV9.43×
16Chris HemsworthMovies & TV9.42×
17Rotten TomatoesMovies & TV7.40×
18Anime and manga fandomLiterature5.17×
19SupermanMovies & TV4.71×
20PokémonGames4.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the X-Men (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by X-Men (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.59×
IndulgenceJOY1.69×
Pet OwnershipJOY1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by X-Men (film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.58×
Quality AwarenessPREMIUM0.64×
Family OrientationCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does X-Men (film) have in United States?

X-Men (film) has an estimated audience of 1,519,055 people in United States, concentrated in California and Texas.

02

What is the gender split and age of X-Men (film) viewers?

32.0% of X-Men (film) fans are female, 68.0% are male, with an average age of 34.6 years.

03

Which brands do X-Men (film) fans like most?

X-Men (film) fans show strongest brand affinity for Ant-Man (film) (108.55×), Guardians of the Galaxy (film) (47.53×), and Doctor Strange (53.47×) over the country average.

04

Where do X-Men (film) fans live in United States?

X-Men (film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do X-Men (film) fans also like?

Beyond X-Men (film) itself, the audience over-indexes on Guardians of the Galaxy (film) (47.53×), Doctor Strange (53.47×), The Wolverine (film) (80.78×), and Black Panther (comics) (36.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for X-Men (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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