X-Men (film) Audience in United States

X-Men (film) logo

X-Men (film) has an estimated audience of 1,554,677 people in United States. 32.0% are female, 68.0% are male, average age 34.6. Top brand affinities: Finnair, Doctor Strange, Ant-Man (film), Guardians of the Galaxy (film), Anthony Mackie.

Top brand affinities include Finnair, Doctor Strange, Ant-Man (film), with strongest over-indexing on Finnair (675× the country average). Demographically, the X-Men (film) audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of X-Men (film) fans

Demographic split for X-Men (film) audience in United States
MetricValue
Female32.0%
Male68.0%
Average age34.6
Estimated audience size1,554,677

Audience persona

The typical X-Men (film) fan in United States is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for X-Men (film) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Doctor Strange93.51×Literature
Ant-Man (film)124.9×Movies & TV
Guardians of the Galaxy (film)53.97×Movies & TV
Anthony Mackie64.44×Movies & TV
AccuWeather15.97×Home & Garden
Black Panther (comics)35.51×Literature
The Wolverine (film)54.45×Movies & TV
StubHub15.69×Travel & Leisure
captain america28.03×Movies & TV
Superman3.76×Movies & TV
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by X-Men (film) audience
TraitClusterScore
PatriotismCONSERVATISM1.58
LGBTQ+ IdentityOPEN1.52
Pet OwnershipJOY1.41
Early Adopter MentalityPOWER1.37
ExtroversionTHRILL1.36
IndulgenceJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for X-Men (film)
CountryShare
United States53.1%
India11.8%
United Kingdom5.4%

See X-Men (film) audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for X-Men (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.