Rascasse Audience Intelligence

Hayley Atwell Audience in United States

A data profile of the people who buy, follow and care about Hayley Atwell in United States — modelled from more than twelve digital signal sources. Hayley Atwell has an estimated audience of 2,409,327 people in United States.

#737among Actor Actress or TV Star in United States#2100among Person in United States#1790in Movies & TV

The average Hayley Atwell fan in United States is 31.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Guardians of the Galaxy (film), Doctor Strange, Sebastian Stan, with strongest over-indexing on Guardians of the Galaxy (film) (119.88× the country average).

Demographically, the Hayley Atwell audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Pet Ownership, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hayley Atwell fan in United States is balanced, around 31.5 years old, with strong Pet Ownership tendencies and a notable affinity for Guardians of the Galaxy (film).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hayley Atwell profile in United States.

Audience size
2.4M
in United States
Gender
48.0%♀
52.0% male
Age
31.5
average years
Country rank
#12248
Person in United States
Fig. 01

Search interest · 12-month trend

-64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hayley Atwell fans

48.0% are female, 52.0% are male, average age 31.5.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Hayley Atwell audience in United States
MetricValue
Female48.0%
Male52.0%
Average age31.5
Estimated audience size2,409,327
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Hayley Atwell audience in United States
Age bracketShare%
16-1936%
20-2927%
30-3919%
40-4913%
50+5%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Hayley Atwell audience comes from United States.

Worldwide audience distribution share by country for Hayley Atwell
CountryShare
United States25.0%
India6.0%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hayley Atwell audience in United States is strongest.

Fig. 05

Top regions by affinity

Hayley Atwell fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.40×
02Idaho~20K1.26×
03Washington~80K1.21×
04Alaska~9K1.18×
05Rhode Island~10K1.17×
06Arizona~80K1.15×
07Colorado~60K1.14×
08Oregon~40K1.12×
09Minnesota~50K1.07×
10Montana~10K1.07×
11Missouri~60K1.06×
12Virginia~90K1.05×
13Kansas~30K1.05×
14Oklahoma~40K1.04×
15Connecticut~40K1.04×
16California~400K1.03×
17Nebraska~20K1.03×
18Iowa~30K1.02×
19Pennsylvania~100K1.01×
20Illinois~100K1.01×
21Ohio~100K1.01×
22Michigan~90K1.01×
23Wisconsin~50K1.01×
24Hawaii~10K1.01×
25New Hampshire~10K1.01×
26Indiana~60K1.00×
27Texas~300K0.99×
28North Dakota~7K0.99×
29Tennessee~70K0.98×
30North Carolina~100K0.95×
31New Jersey~80K0.95×
32Massachusetts~60K0.95×
33South Dakota~7K0.95×
34Alabama~40K0.94×
35Kentucky~40K0.94×
36Nevada~30K0.94×
37New Mexico~20K0.94×
38Maine~10K0.94×
39Vermont~6K0.93×
40Arkansas~30K0.92×
41Maryland~50K0.91×
42West Virginia~10K0.91×
43Florida~200K0.90×
44Georgia~90K0.90×
45South Carolina~50K0.90×
46New York~200K0.88×
47Delaware~8K0.85×
48Louisiana~40K0.81×
49Washington, District of Columbia~8K0.81×
50Mississippi~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Hayley Atwell, United States
0.76×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hayley Atwell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hayley Atwell audience
#·InterestCategoryAffinity×
01Guardians of the Galaxy (film)Movies & TV119.88×
02Bill NighyMovies & TV110.78×
03Ant-Man (film)Movies & TV102.22×
04Anthony MackieMovies & TV99.60×
05Sebastian StanMovies & TV92.66×
06Cobie SmuldersMovies & TV83.58×
07Doctor StrangeLiterature78.22×
08Black Panther (comics)Literature58.44×
09John Wick 2Movies & TV58.44×
10Rosamund PikeMovies & TV55.94×
11The Wolverine (film)Movies & TV52.09×
12Chris Evans (actor)Movies & TV50.72×
13Ralph FiennesMovies & TV49.16×
14DEADPOOL: The MovieMovies & TV40.34×
15Disneyland ParisTravel & Leisure36.06×
16captain americaMovies & TV32.59×
17Michelle MonaghanMovies & TV22.80×
18Liam NeesonMovies & TV20.23×
19Superhero fictionLiterature16.49×
20SupermanMovies & TV3.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hayley Atwell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hayley Atwell audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.08×
TraditionCONSERVATISM1.93×
Community OrientationOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hayley Atwell audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.59×
Quality AwarenessPREMIUM0.59×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hayley Atwell have in United States?

Hayley Atwell has an estimated audience of 2,409,327 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hayley Atwell fans?

48.0% of Hayley Atwell fans are female, 52.0% are male, with an average age of 31.5 years.

03

Which brands do Hayley Atwell fans like most?

Hayley Atwell fans show strongest brand affinity for Guardians of the Galaxy (film) (119.88×), Doctor Strange (78.22×), and Sebastian Stan (92.66×) over the country average.

04

Where do Hayley Atwell fans live in United States?

Hayley Atwell fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hayley Atwell fans also like?

Beyond Hayley Atwell itself, the audience over-indexes on Doctor Strange (78.22×), Sebastian Stan (92.66×), Anthony Mackie (99.6×), and Ant-Man (film) (102.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hayley Atwell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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