Rascasse Audience Intelligence

Hayley Atwell Audience in Germany

A data profile of the people who buy, follow and care about Hayley Atwell in Germany — modelled from more than twelve digital signal sources. Hayley Atwell has an estimated audience of 490,913 people in Germany.

#765among Actor Actress or TV Star in Germany#2278among Person in Germany#1868in Movies & TV

The average Hayley Atwell fan in Germany is 26.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Robert Redford, Guardians of the Galaxy (film), Thor (film), with strongest over-indexing on Robert Redford (22.94× the country average).

Demographically, the Hayley Atwell audience skews balanced with an average age of 26.5, and over-indexes on personality traits such as Individualism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hayley Atwell fan in Germany is balanced, around 26.5 years old, with strong Individualism tendencies and a notable affinity for Robert Redford.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hayley Atwell profile in Germany.

Audience size
491K
in Germany
Gender
54.2%♀
45.8% male
Age
26.5
average years
Country rank
#11920
Person in Germany
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hayley Atwell fans

54.2% are female, 45.8% are male, average age 26.5.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Hayley Atwell audience in Germany
MetricValue
Female54.2%
Male45.8%
Average age26.5
Estimated audience size490,913
Fig. 03

Age distribution

Ø 26.5
average years
Age distribution of the Hayley Atwell audience in Germany
Age bracketShare%
16-1955%
20-2923%
30-3913%
40-496%
50+2%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Hayley Atwell audience comes from Germany.

Worldwide audience distribution share by country for Hayley Atwell
CountryShare
United States25.0%
India6.0%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hayley Atwell audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hayley Atwell fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.11×
02Niedersachsen~60K1.05×
03Sachsen-Anhalt~20K1.04×
04Nordrhein-Westfalen~100K1.03×
05Sachsen~30K1.03×
06Schleswig-Holstein~20K1.03×
07Rheinland-Pfalz~30K1.02×
08Thüringen~20K1.02×
09Brandenburg~20K1.01×
10Berlin~30K0.99×
11Bayern~100K0.98×
12Baden-Württemberg~80K0.96×
13Mecklenburg-Vorpommern~10K0.96×
14Bremen~5K0.96×
15Saarland~7K0.94×
16Hamburg~10K0.89×
Fig. 06

Affinity by region

Affinity by region — Hayley Atwell, Germany
0.89×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hayley Atwell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hayley Atwell audience
#·InterestCategoryAffinity×
01Thor (film)Movies & TV33.75×
02Doctor StrangeLiterature30.44×
03Guardians of the Galaxy (film)Movies & TV28.08×
04captain americaMovies & TV25.37×
05Chris HemsworthMovies & TV23.25×
06X-MenMovies & TV23.00×
07Robert RedfordMovies & TV22.94×
08Harley QuinnLiterature20.87×
09IGNMovies & TV18.13×
10Samuel L. JacksonMovies & TV17.32×
11Gal GadotFashion & Accessoires14.20×
12Emma StoneMovies & TV13.40×
13Robert Downey jrMovies & TV13.31×
14Christopher NolanMovies & TV12.79×
15SupermanMovies & TV8.17×
16DC ComicsLiterature7.03×
17Crime fictionLiterature5.29×
18PokémonGames4.64×
19BatmanMovies & TV4.12×
20Harry PotterMovies & TV3.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hayley Atwell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hayley Atwell audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.45×
Community OrientationOPEN2.27×
Risk AppetiteTHRILL1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hayley Atwell audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.19×
DIY MentalityTHRILL0.39×
IndulgenceJOY0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hayley Atwell have in Germany?

Hayley Atwell has an estimated audience of 490,913 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hayley Atwell fans?

54.2% of Hayley Atwell fans are female, 45.8% are male, with an average age of 26.5 years.

03

Which brands do Hayley Atwell fans like most?

Hayley Atwell fans show strongest brand affinity for Robert Redford (22.94×), Guardians of the Galaxy (film) (28.08×), and Thor (film) (33.75×) over the country average.

04

Where do Hayley Atwell fans live in Germany?

Hayley Atwell fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Hayley Atwell fans also like?

Beyond Hayley Atwell itself, the audience over-indexes on Guardians of the Galaxy (film) (28.08×), Thor (film) (33.75×), Chris Hemsworth (23.25×), and Superman (8.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Hayley Atwell audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hayley Atwell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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