IGN Audience in Germany
A data profile of the people who buy, follow and care about IGN in Germany — modelled from more than twelve digital signal sources. IGN has an estimated audience of 398,258 people in Germany.
The average IGN fan in Germany is 33.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Firefox, FIFA World Cup, MLS Cup, with strongest over-indexing on Firefox (66.06× the country average).
Demographically, the IGN audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical IGN fan in Germany is more male, around 33.6 years old, with strong Individualism tendencies and a notable affinity for Firefox.
At a glance
The key figures that characterise the IGN profile in Germany.
Search interest · 12-month trend
Audience demographics of IGN
26.6% are female, 73.4% are male, average age 33.6.
Gender split
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 33.6 |
| Estimated audience size | 398,258 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 4% |
Worldwide distribution
of the worldwide IGN audience comes from Germany.
| Country | Share |
|---|---|
| United States | 38.1% |
| Brazil | 8.8% |
| United Kingdom | 5.5% |
Geography
Where the IGN audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~20K | 1.57× | |
| 02 | Berlin | ~20K | 1.38× | |
| 03 | Hessen | ~40K | 1.31× | |
| 04 | Saarland | ~6K | 1.18× | |
| 05 | Nordrhein-Westfalen | ~100K | 1.16× | |
| 06 | Hamburg | ~10K | 1.13× | |
| 07 | Bayern | ~60K | 1.01× | |
| 08 | Rheinland-Pfalz | ~20K | 1.00× | |
| 09 | Bremen | ~3K | 1.00× | |
| 10 | Schleswig-Holstein | ~10K | 0.96× | |
| 11 | Niedersachsen | ~30K | 0.84× | |
| 12 | Baden-Württemberg | ~50K | 0.83× | |
| 13 | Sachsen | ~20K | 0.80× | |
| 14 | Thüringen | ~8K | 0.77× | |
| 15 | Mecklenburg-Vorpommern | ~6K | 0.73× | |
| 16 | Sachsen-Anhalt | ~7K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the IGN audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mozilla | Internet & Social Media | 101.49× | ||
| 02 | MLS Cup | Sports | 71.63× | ||
| 03 | Firefox | Internet & Social Media | 66.06× | ||
| 04 | Markiplier | Games | 50.39× | ||
| 05 | Eurogamer | Games | 49.56× | ||
| 06 | Uplay | Internet & Social Media | 47.18× | ||
| 07 | Polygon (website) | Games | 37.28× | ||
| 08 | IS (Infinite Stratos) | Literature | 36.80× | ||
| 09 | Origin (digital distribution software) | Games | 34.24× | ||
| 10 | Film editing | Movies & TV | 24.53× | ||
| 11 | Mario Kart 8 Deluxe | Games | 22.88× | ||
| 12 | Safari (web browser) | Technology & Electronics | 20.00× | ||
| 13 | Video editing | Technology & Electronics | 19.12× | ||
| 14 | Freelancer | Business & Career | 11.58× | ||
| 15 | FIFA World Cup | Sports | 9.79× | ||
| 16 | Peacemaker | Movies & TV | 7.68× | ||
| 17 | Superman | Movies & TV | 6.27× | ||
| 18 | Transfermarkt | Sports | 5.95× | ||
| 19 | Borussia Dortmund | Sports | 3.32× | ||
| 20 | dB’s | Music & Radio | 2.94× |
Personality of the IGN audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.58× | |
| Patriotism | CONSERVATISM | 2.82× | |
| Extroversion | THRILL | 2.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.98× | |
| Design Affinity | PREMIUM | 0.98× | |
| Tradition | CONSERVATISM | 1.13× |
Frequently asked questions
How many fans does IGN have in Germany?
IGN has an estimated audience of 398,258 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of IGN fans?
26.6% of IGN fans are female, 73.4% are male, with an average age of 33.6 years.
Which brands do IGN fans like most?
IGN fans show strongest brand affinity for Firefox (66.06×), FIFA World Cup (9.79×), and MLS Cup (71.63×) over the country average.
Where do IGN fans live in Germany?
IGN fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do IGN fans also like?
Beyond IGN itself, the audience over-indexes on FIFA World Cup (9.79×), MLS Cup (71.63×), Mozilla (101.49×), and Origin (digital distribution software) (34.24×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Movies & TV audiences in Germany
- ZDF (12,850,462)
- Sport1 (Netherlands) (10,810,626)
- Netflix (9,151,495)
- ARD Mediathek (8,241,935)
- RTL Television (8,180,805)
See IGN audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for IGN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.