IGN Audience in Germany
IGN has an estimated audience of 397,772 people in Germany. 26.6% are female, 73.4% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Firefox, Mozilla, FIFA World Cup, MLS Cup, Natural World.
The average IGN fan in Germany is 33.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Firefox, Mozilla, FIFA World Cup, with strongest over-indexing on Firefox (66.06× the country average). Demographically, the IGN audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of IGN fans
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 33.6 |
| Estimated audience size | 397,772 |
Audience persona
The typical IGN fan in Germany is more male, around 33.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Firefox.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 106,938 | 1.23× |
| Bayern | 64,791 | 1.01× |
| Hessen | 43,941 | 1.45× |
| Baden-Württemberg | 43,935 | 0.81× |
| Niedersachsen | 30,400 | 0.79× |
| Berlin | 27,100 | 1.52× |
| Brandenburg | 21,953 | 1.78× |
| Rheinland-Pfalz | 18,782 | 0.94× |
| Sachsen | 14,846 | 0.76× |
| Schleswig-Holstein | 11,665 | 0.82× |
| Hamburg | 11,268 | 1.25× |
| Saarland | 6,024 | 1.23× |
| Sachsen-Anhalt | 5,193 | 0.5× |
| Thüringen | 5,086 | 0.5× |
| Mecklenburg-Vorpommern | 4,344 | 0.57× |
| Bremen | 2,804 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Firefox | 66.06× | Internet & Social Media |
| Mozilla | 101.49× | Internet & Social Media |
| FIFA World Cup | 9.79× | Sports |
| MLS Cup | 71.63× | Sports |
| Natural World | 9.2× | Fashion & Accessoires |
| Origin (digital distribution software) | 34.24× | Games |
| Uplay | 47.18× | Internet & Social Media |
| Video editing | 19.12× | Technology & Electronics |
| IS (Infinite Stratos) | 36.8× | Literature |
| Film editing | 24.53× | Movies & TV |
| Borussia Dortmund | 3.32× | Sports |
| Safari (web browser) | 20× | Technology & Electronics |
| Peacemaker | 7.68× | Movies & TV |
| Transfermarkt | 5.95× | Sports |
| Superman | 6.27× | Movies & TV |
| Freelancer | 11.58× | Business & Career |
| Eurogamer | 49.56× | Games |
| Polygon (website) | 37.28× | Games |
| Mario Kart 8 Deluxe | 22.88× | Games |
| Fine art | 6.97× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.09 |
| Patriotism | CONSERVATISM | 1.74 |
| Social Media Usage | JOY | 1.46 |
| Convenience Orientation | PREMIUM | 1.31 |
| Spirituality | BALANCE | 1.23 |
| Individualism | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.2% |
| Brazil | 8.9% |
| United Kingdom | 5.5% |
See IGN audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does IGN have in Germany?
IGN has an estimated audience of 397,772 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of IGN fans?
26.6% of IGN fans are female, 73.4% are male, with an average age of 33.6 years.
Which brands do IGN fans like most?
IGN fans show strongest brand affinity for Firefox (66.06×), Mozilla (101.49×), and FIFA World Cup (9.79×) over the country average.
Where do IGN fans live in Germany?
IGN fans in Germany are most concentrated in Nordrhein-Westfalen (reach 106,938), Bayern (reach 64,791), and Hessen (reach 43,941). These three regions account for the largest share of the active audience.
What other brands do IGN fans also like?
Beyond IGN itself, the audience over-indexes on Mozilla (101.49×), FIFA World Cup (9.79×), MLS Cup (71.63×), and Natural World (9.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for IGN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.