IGN Audience in United States
IGN has an estimated audience of 7,883,653 people in United States. 27.3% are female, 72.7% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: GameStop, Cynthia Erivo, Peacemaker, Superman, Tom Holland.
The average IGN fan in United States is 33.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include GameStop, Cynthia Erivo, Peacemaker, with strongest over-indexing on GameStop (7.93× the country average). Demographically, the IGN audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of IGN fans
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 33.4 |
| Estimated audience size | 7,883,653 |
Audience persona
The typical IGN fan in United States is more male, around 33.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for GameStop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,109,121 | 1.28× |
| Texas | 645,561 | 0.95× |
| Florida | 557,540 | 1.04× |
| New York | 540,267 | 1.23× |
| Illinois | 330,931 | 1.26× |
| Pennsylvania | 288,799 | 1.09× |
| Ohio | 284,357 | 1.17× |
| Virginia | 246,449 | 1.28× |
| Washington | 223,073 | 1.41× |
| North Carolina | 221,925 | 0.94× |
| New Jersey | 213,849 | 1.07× |
| Georgia | 208,696 | 0.86× |
| Massachusetts | 200,233 | 1.29× |
| Michigan | 192,384 | 0.93× |
| Colorado | 164,724 | 1.33× |
| Tennessee | 162,268 | 1.03× |
| Arizona | 158,074 | 0.98× |
| Maryland | 148,566 | 1.1× |
| Minnesota | 144,398 | 1.28× |
| Indiana | 144,119 | 1× |
| Wisconsin | 127,947 | 1.08× |
| Oregon | 119,278 | 1.32× |
| Missouri | 115,571 | 0.91× |
| Kentucky | 107,707 | 1.09× |
| Alabama | 104,255 | 0.95× |
| Connecticut | 99,252 | 1.26× |
| South Carolina | 90,760 | 0.77× |
| Nevada | 83,197 | 1.09× |
| Utah | 76,704 | 1.09× |
| Oklahoma | 71,625 | 0.82× |
| Louisiana | 59,746 | 0.59× |
| Iowa | 58,662 | 0.9× |
| Kansas | 57,510 | 0.93× |
| Arkansas | 55,776 | 0.86× |
| Mississippi | 45,733 | 0.7× |
| Idaho | 42,511 | 1.08× |
| New Hampshire | 36,157 | 1.16× |
| Nebraska | 33,802 | 0.85× |
| New Mexico | 33,227 | 0.84× |
| Washington, District of Columbia | 28,368 | 1.2× |
| Hawaii | 27,170 | 0.8× |
| West Virginia | 25,336 | 0.69× |
| Rhode Island | 25,296 | 1.01× |
| Maine | 25,281 | 0.9× |
| Delaware | 20,530 | 0.94× |
| Montana | 18,842 | 0.86× |
| Alaska | 17,120 | 1.02× |
| South Dakota | 15,697 | 0.86× |
| Vermont | 10,522 | 0.76× |
| North Dakota | 8,445 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GameStop | 7.93× | Games |
| Cynthia Erivo | 10.56× | Movies & TV |
| Peacemaker | 3.69× | Movies & TV |
| Superman | 2.62× | Movies & TV |
| Tom Holland | 10.22× | Movies & TV |
| Micro Center | 7.45× | Shopping |
| Euphoria | 2.39× | Movies & TV |
| Jake Gyllenhaal | 9.05× | Movies & TV |
| Steam | 5.83× | Games |
| Elijah Wood | 12.4× | Movies & TV |
| Julianne Moore | 10.71× | Movies & TV |
| Amy Adams | 11.98× | Movies & TV |
| Scarlett Johansson | 5.39× | Movies & TV |
| Kotaku | 11.67× | Games |
| The Last of Us | 6.65× | Games |
| Godzilla | 3.47× | Movies & TV |
| Game consoles | 3.24× | Technology & Electronics |
| GameSpot | 10.43× | Games |
| Spirit Halloween | 3.97× | Kids & Family |
| Olivia Dean | 7.14× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.76 |
| Extroversion | THRILL | 1.34 |
| Social Media Usage | JOY | 1.26 |
| LGBTQ+ Identity | OPEN | 1.1 |
| Individualism | JOY | 1.07 |
| Patriotism | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.2% |
| Brazil | 8.9% |
| United Kingdom | 5.5% |
See IGN audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does IGN have in United States?
IGN has an estimated audience of 7,883,653 people in United States, concentrated in California and Texas.
What is the gender split and age of IGN fans?
27.3% of IGN fans are female, 72.7% are male, with an average age of 33.4 years.
Which brands do IGN fans like most?
IGN fans show strongest brand affinity for GameStop (7.93×), Cynthia Erivo (10.56×), and Peacemaker (3.69×) over the country average.
Where do IGN fans live in United States?
IGN fans in United States are most concentrated in California (reach 1,109,121), Texas (reach 645,561), and Florida (reach 557,540). These three regions account for the largest share of the active audience.
What other brands do IGN fans also like?
Beyond IGN itself, the audience over-indexes on Cynthia Erivo (10.56×), Peacemaker (3.69×), Superman (2.62×), and Tom Holland (10.22×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for IGN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.