Rascasse Audience Intelligence

Mario Kart 8 Deluxe Audience in Germany

Name: Mario Kart 8 Deluxe — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Mario Kart 8 Deluxe in Germany — modelled from more than twelve digital signal sources. Mario Kart 8 Deluxe has an estimated audience of 579,173 people in Germany.

#56among Video game in Germany #92among Video / Board Game in Germany #238in Games

The average Mario Kart 8 Deluxe fan in Germany is 32.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scooby-Doo, Austin Powers (film series), Super Mario Galaxy, with strongest over-indexing on Scooby-Doo (68.8× the country average).

Demographically, the Mario Kart 8 Deluxe audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Price Sensitivity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mario Kart 8 Deluxe fan in Germany is more male, around 32.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Scooby-Doo.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mario Kart 8 Deluxe profile in Germany.

Audience size

579K

in Germany

Gender

35.5%♀

64.5% male

Age

32.7

average years

Country rank

#10415

Video / Board Game in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Mario Kart 8 Deluxe fans

35.5% are female, 64.5% are male, average age 32.7.

Fig. 02

Gender split

35.5%

Female

64.5%

Male

Demographic split for Mario Kart 8 Deluxe audience in Germany
Metric	Value
Female	35.5%
Male	64.5%
Average age	32.7
Estimated audience size	579,173

Fig. 03

Age distribution

Age distribution of the Mario Kart 8 Deluxe audience in Germany
Age bracket	Share	%
16-19		36%
20-29		19%
30-39		24%
40-49		11%
50+		9%

Fig. 04

Worldwide distribution

18.1%

of the worldwide Mario Kart 8 Deluxe audience comes from Germany.

Worldwide audience distribution share by country for Mario Kart 8 Deluxe
Country	Share
United States	28.7%
Germany	18.1%
United Kingdom	7.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mario Kart 8 Deluxe audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mario Kart 8 Deluxe fans by region: top regions in Germany
#	Region	Reach	×
01	Sachsen	~30K	1.19×
02	Sachsen-Anhalt	~20K	1.16×
03	Thüringen	~20K	1.12×
04	Niedersachsen	~60K	1.11×
05	Mecklenburg-Vorpommern	~10K	1.08×
06	Brandenburg	~20K	1.07×
07	Rheinland-Pfalz	~30K	1.01×
08	Schleswig-Holstein	~20K	0.98×
09	Bremen	~5K	0.98×
10	Nordrhein-Westfalen	~100K	0.97×
11	Baden-Württemberg	~80K	0.95×
12	Bayern	~90K	0.94×
13	Saarland	~7K	0.91×
14	Hessen	~40K	0.90×
15	Hamburg	~10K	0.87×
16	Berlin	~20K	0.78×

Affinity by region — Mario Kart 8 Deluxe, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mario Kart 8 Deluxe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mario Kart 8 Deluxe audience
#	Interest	Category	×
01	Super Mario Galaxy	Games	131.89×
02	Pikmin	Games	118.86×
03	Elfen Lied	Literature	83.39×
04	Scooby-Doo	Movies & TV	68.80×
05	Austin Powers (film series)	Movies & TV	67.36×
06	Super Mario World	Games	48.61×
07	Super Mario Kart	Games	46.90×
08	Mario Kart 8	Games	39.46×
09	Mario Kart	Games	35.72×
10	The Grand Budapest Hotel	Movies & TV	29.94×
11	IGN	Movies & TV	22.88×
12	The Nutcracker	Music & Radio	21.46×
13	Katey Sagal	Movies & TV	19.90×
14	Spirited Away	Movies & TV	16.44×
15	The Intouchables	Movies & TV	15.29×
16	Super Smash Bros.	Games	15.23×
17	Fireman Sam	Movies & TV	14.03×
18	Beetlejuice	Movies & TV	13.80×
19	Mila Kunis	Movies & TV	10.65×
20	The Legend of Zelda	Games	9.74×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mario Kart 8 Deluxe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Mario Kart 8 Deluxe audience · What stands out
Trait	Cluster	Score
Price Sensitivity	PREMIUM	1.54×
Tradition	CONSERVATISM	1.46×
Extroversion	THRILL	1.43×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Mario Kart 8 Deluxe audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.61×
Quality Awareness	PREMIUM	0.66×
Mindfulness	BALANCE	0.73×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Mario Kart 8 Deluxe have in Germany?

Mario Kart 8 Deluxe has an estimated audience of 579,173 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Mario Kart 8 Deluxe fans?

35.5% of Mario Kart 8 Deluxe fans are female, 64.5% are male, with an average age of 32.7 years.

Which brands do Mario Kart 8 Deluxe fans like most?

Mario Kart 8 Deluxe fans show strongest brand affinity for Scooby-Doo (68.8×), Austin Powers (film series) (67.36×), and Super Mario Galaxy (131.89×) over the country average.

Where do Mario Kart 8 Deluxe fans live in Germany?

Mario Kart 8 Deluxe fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

What other brands do Mario Kart 8 Deluxe fans also like?

Beyond Mario Kart 8 Deluxe itself, the audience over-indexes on Austin Powers (film series) (67.36×), Super Mario Galaxy (131.89×), Elfen Lied (83.39×), and Mario Kart (35.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

See Mario Kart 8 Deluxe audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mario Kart 8 Deluxe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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