Mario Kart 8 Deluxe Audience in Germany
Mario Kart 8 Deluxe has an estimated audience of 526,504 people in Germany. 33.4% are female, 66.6% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nebelung, Klis, Loincloth, Hope For Paws, KLIX (AM).
The average Mario Kart 8 Deluxe fan in Germany is 32.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nebelung, Klis, Loincloth, with strongest over-indexing on Nebelung (62.12× the country average). Demographically, the Mario Kart 8 Deluxe audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Mario Kart 8 Deluxe fans
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 32.2 |
| Estimated audience size | 526,504 |
Audience persona
The typical Mario Kart 8 Deluxe fan in Germany is more male, around 32.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nebelung.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,068 | 1.02× |
| Bayern | 83,023 | 0.98× |
| Baden-Württemberg | 70,072 | 0.98× |
| Niedersachsen | 57,677 | 1.13× |
| Hessen | 36,770 | 0.92× |
| Sachsen | 30,697 | 1.19× |
| Rheinland-Pfalz | 26,876 | 1.02× |
| Berlin | 19,011 | 0.81× |
| Schleswig-Holstein | 18,376 | 0.97× |
| Brandenburg | 17,486 | 1.07× |
| Sachsen-Anhalt | 15,708 | 1.15× |
| Thüringen | 14,548 | 1.08× |
| Hamburg | 10,419 | 0.88× |
| Mecklenburg-Vorpommern | 10,234 | 1.02× |
| Saarland | 5,498 | 0.85× |
| Bremen | 4,255 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nebelung | 62.12× | Pets & Animals |
| Klis | 113.46× | Travel & Leisure |
| Loincloth | 10.75× | Fashion & Accessoires |
| Hope For Paws | 60.7× | Pets & Animals |
| KLIX (AM) | 4.95× | Music & Radio |
| Progressive rock | 3.05× | Music & Radio |
| Dog breed | 1.82× | Pets & Animals |
| Home construction | 1.73× | Home & Garden |
| Hoorn | 14× | Travel & Leisure |
| Handmade Gifts | 2.89× | Kids & Family |
| CAC 40 | 2× | Business & Career |
| Combat sport | 1.83× | Sports |
| Machine Gun Preacher | 20.96× | Movies & TV |
| Tiffany Haddish | 16.35× | Movies & TV |
| Mehwish Hayat | 34.39× | Movies & TV |
| Goon | 7.09× | Movies & TV |
| James Kottak | 20.19× | Music & Radio |
| South Asian cuisine | 6.62× | Food & Beverages |
| Grinch | 2.14× | Movies & TV |
| Jalebi | 11.28× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.64 |
| Tradition | CONSERVATISM | 1.55 |
| Extroversion | THRILL | 1.47 |
| Social Media Usage | JOY | 1.33 |
| Price Sensitivity | PREMIUM | 1.33 |
| Patriotism | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| Germany | 18.7% |
| United Kingdom | 7.7% |
See Mario Kart 8 Deluxe audiences in other countries
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Frequently asked questions
How many fans does Mario Kart 8 Deluxe have in Germany?
Mario Kart 8 Deluxe has an estimated audience of 526,504 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mario Kart 8 Deluxe fans?
33.4% of Mario Kart 8 Deluxe fans are female, 66.6% are male, with an average age of 32.2 years.
Which brands do Mario Kart 8 Deluxe fans like most?
Mario Kart 8 Deluxe fans show strongest brand affinity for Nebelung (62.12×), Klis (113.46×), and Loincloth (10.75×) over the country average.
Where do Mario Kart 8 Deluxe fans live in Germany?
Mario Kart 8 Deluxe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,068), Bayern (reach 83,023), and Baden-Württemberg (reach 70,072). These three regions account for the largest share of the active audience.
What other brands do Mario Kart 8 Deluxe fans also like?
Beyond Mario Kart 8 Deluxe itself, the audience over-indexes on Klis (113.46×), Loincloth (10.75×), Hope For Paws (60.7×), and KLIX (AM) (4.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mario Kart 8 Deluxe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.