Mario Kart 8 Deluxe Audience in United States

Mario Kart 8 Deluxe logo

Mario Kart 8 Deluxe has an estimated audience of 885,996 people in United States. 35.1% are female, 64.9% are male, average age 31.0. Top regions: California, Texas, Florida. Top brand affinities: Hope For Paws, Nebraska Cornhuskers football, Nebraska Cornhuskers, Combat sport, Monogram.

The average Mario Kart 8 Deluxe fan in United States is 31.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hope For Paws, Nebraska Cornhuskers football, Nebraska Cornhuskers, with strongest over-indexing on Hope For Paws (68.9× the country average). Demographically, the Mario Kart 8 Deluxe audience skews more male with an average age of 31.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Mario Kart 8 Deluxe fans

Demographic split for Mario Kart 8 Deluxe audience in United States
MetricValue
Female35.1%
Male64.9%
Average age31.0
Estimated audience size885,996

Audience persona

The typical Mario Kart 8 Deluxe fan in United States is more male, around 31.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hope For Paws.

Top regions in United States

Top regions ranked by reach for Mario Kart 8 Deluxe in United States
RegionReachAffinity
California110,6221.14×
Texas89,0781.17×
Florida59,6040.99×
New York46,7710.94×
Illinois32,3251.1×
Pennsylvania31,6291.06×
Ohio29,6141.08×
Georgia27,7091.02×
North Carolina27,5761.03×
Michigan26,6271.15×
New Jersey23,3391.04×
Virginia22,0991.02×
Washington21,6381.22×
Arizona19,5621.08×
Tennessee18,5811.05×
Indiana18,2581.13×
Massachusetts15,9550.91×
Missouri15,4471.08×
Maryland15,2291×
Wisconsin14,0701.06×
Colorado13,4550.96×
Minnesota12,7831.01×
Kentucky12,5031.13×
Oregon12,1361.19×
South Carolina11,9770.9×
Alabama11,7810.95×
Oklahoma11,2211.14×
Utah10,9681.38×
Louisiana10,5520.92×
Connecticut8,7470.98×
Nevada8,4190.98×
Kansas7,9411.14×
Iowa7,8441.07×
Arkansas7,5541.03×
Mississippi6,4580.88×
Idaho5,2321.18×
Nebraska4,5271.02×
West Virginia4,2011.02×
New Mexico4,1220.93×
New Hampshire3,3460.96×
Hawaii2,7700.73×
Maine2,6970.85×
Montana2,4771.01×
Rhode Island2,3650.84×
Delaware2,0880.85×
South Dakota1,9170.94×
Washington, District of Columbia1,5720.59×
Alaska1,5040.79×
North Dakota1,4820.81×
Vermont1,2120.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mario Kart 8 Deluxe audience
BrandAffinityCategory
Hope For Paws68.9×Pets & Animals
Nebraska Cornhuskers football10.1×Sports
Nebraska Cornhuskers19.85×Sports
Combat sport2.02×Sports
Monogram4.74×Home & Garden
Joe Haden26.93×Sports
Cullman County, Alabama16.37×Travel & Leisure
Product design2.14×Business & Career
Lulu 黃路梓茵2.63×Movies & TV
Wikia3.29×Internet & Social Media
Urban Outfitters1.8×Shopping
ENA (Emergency Nurses Association)11.56×Health
Home staging4.39×Home & Garden
Israel1.76×Travel & Leisure
Keith Stanfield5.25×Movies & TV
Justice2.11×Politics & Society
Bank account1.81×Business & Career
Nuts (film)4.11×Movies & TV
Google Photos1.73×Technology & Electronics
Hog Hunting2.38×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mario Kart 8 Deluxe audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.61
Early Adopter MentalityPOWER1.72
Family OrientationCONSERVATISM1.43
PatriotismCONSERVATISM1.4
Luxury OrientationPREMIUM1.26
Urban LifestyleOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Mario Kart 8 Deluxe
CountryShare
United States31.5%
Germany18.7%
United Kingdom7.7%

See Mario Kart 8 Deluxe audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Mario Kart 8 Deluxe have in United States?

Mario Kart 8 Deluxe has an estimated audience of 885,996 people in United States, concentrated in California and Texas.

What is the gender split and age of Mario Kart 8 Deluxe fans?

35.1% of Mario Kart 8 Deluxe fans are female, 64.9% are male, with an average age of 31.0 years.

Which brands do Mario Kart 8 Deluxe fans like most?

Mario Kart 8 Deluxe fans show strongest brand affinity for Hope For Paws (68.9×), Nebraska Cornhuskers football (10.1×), and Nebraska Cornhuskers (19.85×) over the country average.

Where do Mario Kart 8 Deluxe fans live in United States?

Mario Kart 8 Deluxe fans in United States are most concentrated in California (reach 110,622), Texas (reach 89,078), and Florida (reach 59,604). These three regions account for the largest share of the active audience.

What other brands do Mario Kart 8 Deluxe fans also like?

Beyond Mario Kart 8 Deluxe itself, the audience over-indexes on Nebraska Cornhuskers football (10.1×), Nebraska Cornhuskers (19.85×), Combat sport (2.02×), and Monogram (4.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mario Kart 8 Deluxe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.