Rascasse Audience Intelligence

Mario Kart 8 Deluxe Audience in United States

A data profile of the people who buy, follow and care about Mario Kart 8 Deluxe in United States — modelled from more than twelve digital signal sources. Mario Kart 8 Deluxe has an estimated audience of 918,028 people in United States.

#172among Video game in United States#291among Video / Board Game in United States#525in Games

The average Mario Kart 8 Deluxe fan in United States is 32.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mario Kart, Wii Sports, Super Mario Bros., with strongest over-indexing on Mario Kart (43.54× the country average).

Demographically, the Mario Kart 8 Deluxe audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mario Kart 8 Deluxe fan in United States is more male, around 32.6 years old, with strong Patriotism tendencies and a notable affinity for Mario Kart.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mario Kart 8 Deluxe profile in United States.

Audience size
918K
in United States
Gender
37.0%♀
63.0% male
Age
32.6
average years
Country rank
#25068
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mario Kart 8 Deluxe fans

37.0% are female, 63.0% are male, average age 32.6.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for Mario Kart 8 Deluxe audience in United States
MetricValue
Female37.0%
Male63.0%
Average age32.6
Estimated audience size918,028
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Mario Kart 8 Deluxe audience in United States
Age bracketShare%
16-1935%
20-2924%
30-3920%
40-4912%
50+9%
Fig. 04

Worldwide distribution

28.7%

of the worldwide Mario Kart 8 Deluxe audience comes from United States.

Worldwide audience distribution share by country for Mario Kart 8 Deluxe
CountryShare
United States28.7%
Germany18.1%
United Kingdom7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mario Kart 8 Deluxe audience in United States is strongest.

Fig. 05

Top regions by affinity

Mario Kart 8 Deluxe fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.38×
02Washington~20K1.15×
03Oregon~10K1.15×
04Oklahoma~10K1.15×
05Texas~90K1.14×
06Idaho~5K1.14×
07Kansas~8K1.13×
08California~100K1.11×
09Nebraska~5K1.11×
10Kentucky~10K1.10×
11Arkansas~8K1.10×
12Michigan~30K1.09×
13Indiana~20K1.08×
14Iowa~8K1.06×
15West Virginia~4K1.05×
16Illinois~30K1.04×
17Ohio~30K1.04×
18Missouri~20K1.04×
19North Carolina~30K1.03×
20New Jersey~20K1.03×
21Virginia~20K1.03×
22Arizona~20K1.03×
23Wisconsin~10K1.03×
24Connecticut~9K1.03×
25Pennsylvania~30K1.00×
26Georgia~30K0.99×
27Tennessee~20K0.99×
28Maryland~20K0.99×
29New Mexico~5K0.99×
30Montana~3K0.99×
31Alabama~10K0.98×
32Louisiana~10K0.98×
33New Hampshire~4K0.97×
34South Dakota~2K0.97×
35Florida~60K0.96×
36Minnesota~10K0.96×
37Nevada~9K0.96×
38Colorado~10K0.94×
39Delaware~2K0.94×
40North Dakota~2K0.94×
41South Carolina~10K0.93×
42Rhode Island~3K0.93×
43Mississippi~7K0.92×
44Alaska~2K0.92×
45New York~50K0.91×
46Massachusetts~20K0.89×
47Maine~3K0.89×
48Vermont~1K0.88×
49Hawaii~3K0.80×
50Washington, District of Columbia~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Mario Kart 8 Deluxe, United States
0.68×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mario Kart 8 Deluxe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mario Kart 8 Deluxe audience
#·InterestCategoryAffinity×
01Wii SportsGames83.85×
02Super Mario GalaxyGames46.03×
03Mario KartGames43.54×
04Super Mario WorldGames41.36×
05HearthstoneGames39.19×
06AtariGames30.10×
07Battlefield 4Games21.73×
08Super Mario Bros.Games17.24×
09International educationBusiness & Career15.67×
10Electronic ArtsGames15.03×
11Super MarioGames11.36×
12The Legend of ZeldaGames8.64×
13Collectible card gameGames7.19×
14RetrogamingGames6.81×
15Graphic novelLiterature6.81×
16Action role-playing gameGames6.00×
17Arcade gameGames5.52×
18PokémonGames4.63×
19Anime and manga fandomLiterature4.43×
20Mobile gameGames3.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mario Kart 8 Deluxe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mario Kart 8 Deluxe audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.35×
Family OrientationCONSERVATISM1.76×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mario Kart 8 Deluxe audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
CreativityOPEN0.76×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mario Kart 8 Deluxe have in United States?

Mario Kart 8 Deluxe has an estimated audience of 918,028 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mario Kart 8 Deluxe fans?

37.0% of Mario Kart 8 Deluxe fans are female, 63.0% are male, with an average age of 32.6 years.

03

Which brands do Mario Kart 8 Deluxe fans like most?

Mario Kart 8 Deluxe fans show strongest brand affinity for Mario Kart (43.54×), Wii Sports (83.85×), and Super Mario Bros. (17.24×) over the country average.

04

Where do Mario Kart 8 Deluxe fans live in United States?

Mario Kart 8 Deluxe fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mario Kart 8 Deluxe fans also like?

Beyond Mario Kart 8 Deluxe itself, the audience over-indexes on Wii Sports (83.85×), Super Mario Bros. (17.24×), Super Mario World (41.36×), and Super Mario Galaxy (46.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Mario Kart 8 Deluxe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mario Kart 8 Deluxe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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