Mario Kart 8 Deluxe Audience in United States

Mario Kart 8 Deluxe has an estimated audience of 885,996 people in United States. 35.1% are female, 64.9% are male, average age 31.0. Top regions: California, Texas, Florida. Top brand affinities: Mario Kart, Wii Sports, Collectible card game, Super Mario Bros., Super Mario World.

The average Mario Kart 8 Deluxe fan in United States is 31.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mario Kart, Wii Sports, Collectible card game, with strongest over-indexing on Mario Kart (46.16× the country average). Demographically, the Mario Kart 8 Deluxe audience skews more male with an average age of 31.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Mario Kart 8 Deluxe fans

Demographic split for Mario Kart 8 Deluxe audience in United States
MetricValue
Female35.1%
Male64.9%
Average age31.0
Estimated audience size885,996

Audience persona

The typical Mario Kart 8 Deluxe fan in United States is more male, around 31.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mario Kart.

Top regions in United States

Top regions ranked by reach for Mario Kart 8 Deluxe in United States
RegionReachAffinity
California110,6221.14×
Texas89,0781.17×
Florida59,6040.99×
New York46,7710.94×
Illinois32,3251.1×
Pennsylvania31,6291.06×
Ohio29,6141.08×
Georgia27,7091.02×
North Carolina27,5761.03×
Michigan26,6271.15×
New Jersey23,3391.04×
Virginia22,0991.02×
Washington21,6381.22×
Arizona19,5621.08×
Tennessee18,5811.05×
Indiana18,2581.13×
Massachusetts15,9550.91×
Missouri15,4471.08×
Maryland15,2291×
Wisconsin14,0701.06×
Colorado13,4550.96×
Minnesota12,7831.01×
Kentucky12,5031.13×
Oregon12,1361.19×
South Carolina11,9770.9×
Alabama11,7810.95×
Oklahoma11,2211.14×
Utah10,9681.38×
Louisiana10,5520.92×
Connecticut8,7470.98×
Nevada8,4190.98×
Kansas7,9411.14×
Iowa7,8441.07×
Arkansas7,5541.03×
Mississippi6,4580.88×
Idaho5,2321.18×
Nebraska4,5271.02×
West Virginia4,2011.02×
New Mexico4,1220.93×
New Hampshire3,3460.96×
Hawaii2,7700.73×
Maine2,6970.85×
Montana2,4771.01×
Rhode Island2,3650.84×
Delaware2,0880.85×
South Dakota1,9170.94×
Washington, District of Columbia1,5720.59×
Alaska1,5040.79×
North Dakota1,4820.81×
Vermont1,2120.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mario Kart 8 Deluxe audience
BrandAffinityCategory
Mario Kart46.16×Games
Wii Sports68.9×Games
Collectible card game9.89×Games
Super Mario Bros.14.3×Games
Super Mario World38.7×Games
The Legend of Zelda10.93×Games
Anime and manga fandom6.31×Literature
Battlefield 431.44×Games
Action role-playing game8.26×Games
Mario Kart 822.07×Games
Mobile game4.02×Games
Hearthstone34.98×Games
Super Mario Galaxy39.06×Games
Retrogaming7.84×Games
Call of Duty6.13×Games
Superman2.13×Movies & TV
Pokémon4.39×Games
Jack Black8.82×Movies & TV
Super Mario10.79×Games
Rick and Morty5.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mario Kart 8 Deluxe audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.61
Early Adopter MentalityPOWER1.72
Family OrientationCONSERVATISM1.43
PatriotismCONSERVATISM1.4
Luxury OrientationPREMIUM1.26
Urban LifestyleOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Mario Kart 8 Deluxe
CountryShare
United States31.5%
Germany18.7%
United Kingdom7.7%

See Mario Kart 8 Deluxe audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Mario Kart 8 Deluxe have in United States?

Mario Kart 8 Deluxe has an estimated audience of 885,996 people in United States, concentrated in California and Texas.

What is the gender split and age of Mario Kart 8 Deluxe fans?

35.1% of Mario Kart 8 Deluxe fans are female, 64.9% are male, with an average age of 31.0 years.

Which brands do Mario Kart 8 Deluxe fans like most?

Mario Kart 8 Deluxe fans show strongest brand affinity for Mario Kart (46.16×), Wii Sports (68.9×), and Collectible card game (9.89×) over the country average.

Where do Mario Kart 8 Deluxe fans live in United States?

Mario Kart 8 Deluxe fans in United States are most concentrated in California (reach 110,622), Texas (reach 89,078), and Florida (reach 59,604). These three regions account for the largest share of the active audience.

What other brands do Mario Kart 8 Deluxe fans also like?

Beyond Mario Kart 8 Deluxe itself, the audience over-indexes on Wii Sports (68.9×), Collectible card game (9.89×), Super Mario Bros. (14.3×), and Super Mario World (38.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mario Kart 8 Deluxe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.