Wii Sports Audience in United States

Wii Sports logo

Wii Sports has an estimated audience of 255,288 people in United States. 44.1% are female, 55.9% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Clannad (visual novel), Wii Play, Castle Crashers, Advance Wars, Mario Kart Wii.

The average Wii Sports fan in United States is 37.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Clannad (visual novel), Wii Play, Castle Crashers, with strongest over-indexing on Clannad (visual novel) (1037.78× the country average). Demographically, the Wii Sports audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Wii Sports fans

Demographic split for Wii Sports audience in United States
MetricValue
Female44.1%
Male55.9%
Average age37.2
Estimated audience size255,288

Audience persona

The typical Wii Sports fan in United States is more male, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Clannad (visual novel).

Top regions in United States

Top regions ranked by reach for Wii Sports in United States
RegionReachAffinity
California26,2910.94×
Texas21,8050.99×
Florida16,4090.95×
New York12,1500.85×
Ohio9,2741.18×
Pennsylvania9,2741.08×
Illinois8,8681.04×
Georgia8,1011.03×
North Carolina8,0911.05×
Michigan7,9081.18×
Virginia6,2371×
Indiana5,8611.26×
New Jersey5,5720.86×
Missouri5,3901.31×
Tennessee5,3801.05×
Arizona5,0240.96×
Washington4,7760.93×
Wisconsin4,3731.14×
Massachusetts4,0740.81×
South Carolina4,0441.05×
Kentucky4,0211.26×
Alabama3,9331.1×
Maryland3,8680.88×
Oklahoma3,7121.31×
Louisiana3,5741.09×
Oregon3,5091.2×
Colorado3,4760.86×
Minnesota3,4640.95×
Arkansas2,6771.27×
Iowa2,5751.22×
Utah2,5291.11×
Kansas2,4661.23×
Connecticut2,3440.92×
Nevada2,3210.94×
Mississippi2,1901.04×
Nebraska1,6201.27×
Idaho1,3911.09×
West Virginia1,3731.15×
New Mexico9980.78×
New Hampshire8710.87×
Maine8340.91×
Montana7271.03×
Rhode Island6610.81×
Delaware6580.93×
Hawaii6110.56×
South Dakota5800.98×
North Dakota4610.88×
Washington, District of Columbia4390.57×
Alaska3900.71×
Vermont2920.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wii Sports audience
BrandAffinityCategory
Clannad (visual novel)1037.78×Games
Wii Play1041.14×Games
Castle Crashers486.68×Games
Advance Wars992.71×Games
Mario Kart Wii342.11×Games
Finding Nemo (video game)291.05×Games
Wii Sports Resort457.58×Games
Dead Rising 3190.94×Games
Kinect339.77×Games
Guitar Hero II518.1×Games
Applied Science Private University277.03×Business & Career
Alerta Emprego1544.95×Business & Career
The Legend of Zelda: Twilight Princess66.29×Games
Dance Dance Revolution Hottest Party240.25×Games
Animal Crossing: New Leaf124.33×Games
Limbo (video game)152.82×Games
Fireman Sam181.76×Movies & TV
Guitar Hero Smash Hits428.43×Games
Mario Party90.66×Games
Mario Kart 8 Deluxe83.85×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wii Sports audience
TraitClusterScore
Luxury OrientationPREMIUM3.31
LGBTQ+ IdentityOPEN1.66
Risk AppetiteTHRILL1.53
Early Adopter MentalityPOWER1.38
TraditionCONSERVATISM1.35
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Wii Sports
CountryShare
United States22.6%
Japan9.8%
Germany7.8%

See Wii Sports audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Wii Sports have in United States?

Wii Sports has an estimated audience of 255,288 people in United States, concentrated in California and Texas.

What is the gender split and age of Wii Sports fans?

44.1% of Wii Sports fans are female, 55.9% are male, with an average age of 37.2 years.

Which brands do Wii Sports fans like most?

Wii Sports fans show strongest brand affinity for Clannad (visual novel) (1037.78×), Wii Play (1041.14×), and Castle Crashers (486.68×) over the country average.

Where do Wii Sports fans live in United States?

Wii Sports fans in United States are most concentrated in California (reach 26,291), Texas (reach 21,805), and Florida (reach 16,409). These three regions account for the largest share of the active audience.

What other brands do Wii Sports fans also like?

Beyond Wii Sports itself, the audience over-indexes on Wii Play (1041.14×), Castle Crashers (486.68×), Advance Wars (992.71×), and Mario Kart Wii (342.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wii Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.