Rascasse Audience Intelligence

Wii Sports Audience in United States

A data profile of the people who buy, follow and care about Wii Sports in United States — modelled from more than twelve digital signal sources. Wii Sports has an estimated audience of 257,902 people in United States.

#507among Video game in United States#854among Video / Board Game in United States#1247in Games

The average Wii Sports fan in United States is 37.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Clannad (visual novel), Wii Play, Castle Crashers, with strongest over-indexing on Clannad (visual novel) (1037.78× the country average).

Demographically, the Wii Sports audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wii Sports fan in United States is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Clannad (visual novel).

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wii Sports profile in United States.

Audience size
258K
in United States
Gender
44.1%♀
55.9% male
Age
37.2
average years
Country rank
#52066
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wii Sports fans

44.1% are female, 55.9% are male, average age 37.2.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Wii Sports audience in United States
MetricValue
Female44.1%
Male55.9%
Average age37.2
Estimated audience size257,902
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Wii Sports audience in United States
Age bracketShare%
16-1923%
20-2923%
30-3920%
40-4916%
50+18%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Wii Sports audience comes from United States.

Worldwide audience distribution share by country for Wii Sports
CountryShare
United States22.6%
Japan9.8%
Germany7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wii Sports audience in United States is strongest.

Fig. 05

Top regions by affinity

Wii Sports fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~3K1.26×
02Oklahoma~4K1.25×
03Kentucky~4K1.24×
04Missouri~5K1.23×
05Indiana~6K1.22×
06Kansas~2K1.21×
07Nebraska~2K1.21×
08West Virginia~1K1.21×
09Ohio~9K1.19×
10Iowa~2K1.17×
11Michigan~8K1.14×
12Alabama~4K1.11×
13Oregon~3K1.11×
14Mississippi~2K1.10×
15Louisiana~4K1.09×
16Utah~2K1.09×
17Idaho~1K1.09×
18Wisconsin~4K1.08×
19South Dakota<1K1.08×
20Pennsylvania~9K1.07×
21North Carolina~8K1.05×
22Tennessee~5K1.05×
23Montana<1K1.05×
24South Carolina~4K1.04×
25Georgia~8K1.03×
26North Dakota<1K1.02×
27Delaware<1K1.00×
28Texas~20K0.99×
29Illinois~8K0.99×
30Virginia~6K0.95×
31Minnesota~3K0.95×
32Maine<1K0.95×
33Arizona~5K0.93×
34Connecticut~2K0.92×
35Nevada~2K0.92×
36New Hampshire<1K0.92×
37Washington~5K0.91×
38Florida~20K0.89×
39Maryland~4K0.89×
40California~20K0.88×
41Rhode Island<1K0.88×
42Alaska<1K0.86×
43New Jersey~5K0.84×
44New Mexico~1K0.84×
45New York~10K0.82×
46Vermont<1K0.82×
47Massachusetts~4K0.80×
48Colorado~3K0.80×
49Hawaii<1K0.68×
50Washington, District of Columbia<1K0.63×
Fig. 06

Affinity by region

Affinity by region — Wii Sports, United States
0.63×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wii Sports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wii Sports audience
#·InterestCategoryAffinity×
01Alerta EmpregoBusiness & Career1544.95×
02Wii PlayGames1041.14×
03Clannad (visual novel)Games1037.78×
04Advance WarsGames992.71×
05Guitar Hero IIGames518.10×
06Castle CrashersGames486.68×
07Wii Sports ResortGames457.58×
08Guitar Hero Smash HitsGames428.43×
09Mario Kart WiiGames342.11×
10KinectGames339.77×
11Finding Nemo (video game)Games291.05×
12Applied Science Private UniversityBusiness & Career277.03×
13Dance Dance Revolution Hottest PartyGames240.25×
14Dead Rising 3Games190.94×
15Fireman SamMovies & TV181.76×
16Limbo (video game)Games152.82×
17Animal Crossing: New LeafGames124.33×
18Mario PartyGames90.66×
19Mario Kart 8 DeluxeGames83.85×
20The Legend of Zelda: Twilight PrincessGames66.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wii Sports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wii Sports audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
Price SensitivityPREMIUM1.58×
Early Adopter MentalityPOWER1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wii Sports audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.97×
Healthy LifestyleBALANCE1.00×
Luxury OrientationPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wii Sports have in United States?

Wii Sports has an estimated audience of 257,902 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wii Sports fans?

44.1% of Wii Sports fans are female, 55.9% are male, with an average age of 37.2 years.

03

Which brands do Wii Sports fans like most?

Wii Sports fans show strongest brand affinity for Clannad (visual novel) (1037.78×), Wii Play (1041.14×), and Castle Crashers (486.68×) over the country average.

04

Where do Wii Sports fans live in United States?

Wii Sports fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Wii Sports fans also like?

Beyond Wii Sports itself, the audience over-indexes on Wii Play (1041.14×), Castle Crashers (486.68×), Advance Wars (992.71×), and Mario Kart Wii (342.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Wii Sports audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wii Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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