Mario Party Audience in United States

Mario Party logo

Mario Party has an estimated audience of 786,332 people in United States. 65.4% are female, 34.6% are male, average age 28.6. Top regions: California, Texas, Florida. Top brand affinities: Hydro Flask, A. J. Green, Aqib Talib, Brook Lopez, Broadcasting of sports events.

The average Mario Party fan in United States is 28.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hydro Flask, A. J. Green, Aqib Talib, with strongest over-indexing on Hydro Flask (85.15× the country average). Demographically, the Mario Party audience skews more female with an average age of 28.6, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Mario Party fans

Demographic split for Mario Party audience in United States
MetricValue
Female65.4%
Male34.6%
Average age28.6
Estimated audience size786,332

Audience persona

The typical Mario Party fan in United States is more female, around 28.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hydro Flask.

Top regions in United States

Top regions ranked by reach for Mario Party in United States
RegionReachAffinity
California114,2341.32×
Texas79,9591.18×
Florida51,9250.98×
New York45,1851.03×
Illinois28,8381.1×
Pennsylvania27,8451.05×
Ohio26,7741.11×
Michigan23,7931.16×
North Carolina22,9910.97×
Georgia22,1680.92×
Washington21,3261.35×
New Jersey20,7201.04×
Arizona20,7041.29×
Virginia19,2111×
Massachusetts16,4951.06×
Indiana15,4261.07×
Tennessee13,7370.87×
Colorado13,4521.09×
Missouri12,9081.02×
Wisconsin12,1671.03×
Maryland12,0070.89×
Oregon11,3431.26×
Minnesota11,3391.01×
Kentucky10,0881.02×
Utah9,8191.39×
Nevada9,7841.29×
South Carolina9,7060.82×
Alabama9,1600.83×
Oklahoma8,8421.01×
Louisiana8,4290.83×
Connecticut8,3571.06×
Kansas6,1060.99×
Iowa6,0300.93×
Arkansas5,7830.89×
Idaho4,4751.13×
Nebraska4,2371.07×
Mississippi4,1200.64×
New Mexico4,0611.03×
West Virginia3,2360.88×
New Hampshire3,0350.98×
Hawaii3,0140.89×
Rhode Island2,4941×
Maine2,3610.84×
Alaska1,9791.18×
Montana1,9250.88×
Delaware1,6640.77×
Washington, District of Columbia1,6590.7×
South Dakota1,4240.78×
North Dakota1,3640.84×
Vermont1,0890.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mario Party audience
BrandAffinityCategory
Hydro Flask85.15×Home & Garden
A. J. Green94.14×Sports
Aqib Talib126.69×Sports
Brook Lopez54.47×Sports
Broadcasting of sports events11.68×Movies & TV
Origin (digital distribution software)23.08×Games
Judaism10.54×Politics & Society
Chris Bosh37.75×Sports
Treyarch63.5×Games
Infinity Ward51.6×Games
Telemundo8.53×Movies & TV
Pacific Ocean5.94×Travel & Leisure
Music2.35×Business & Career
Metro 2033 (video game)40.52×
Movies2.44×Movies & TV
Food and drink2.31×Food & Beverages
Castle Crashers50.28×Games
Food2.33×Food & Beverages
Sports2.27×Sports
Business development14.24×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mario Party audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.08
Family OrientationCONSERVATISM1.97
Early Adopter MentalityPOWER1.58
Social Media UsageJOY1.15
Career OrientationPOWER1.12
Urban LifestyleOPEN1.07

Worldwide distribution

Worldwide audience distribution share by country for Mario Party
CountryShare
United States39.3%
Japan10.4%
United Kingdom5.8%

See Mario Party audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Mario Party have in United States?

Mario Party has an estimated audience of 786,332 people in United States, concentrated in California and Texas.

What is the gender split and age of Mario Party fans?

65.4% of Mario Party fans are female, 34.6% are male, with an average age of 28.6 years.

Which brands do Mario Party fans like most?

Mario Party fans show strongest brand affinity for Hydro Flask (85.15×), A. J. Green (94.14×), and Aqib Talib (126.69×) over the country average.

Where do Mario Party fans live in United States?

Mario Party fans in United States are most concentrated in California (reach 114,234), Texas (reach 79,959), and Florida (reach 51,925). These three regions account for the largest share of the active audience.

What other brands do Mario Party fans also like?

Beyond Mario Party itself, the audience over-indexes on A. J. Green (94.14×), Aqib Talib (126.69×), Brook Lopez (54.47×), and Broadcasting of sports events (11.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mario Party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.