Business development Audience in United States

Business development logo

Business development has an estimated audience of 4,316,950 people in United States. 49.4% are female, 50.6% are male, average age 43.1. Top regions: California, Texas, New York. Top brand affinities: Governor of Michigan, Goop, Vocal harmony, Wok, Grinch.

The average Business development fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Governor of Michigan, Goop, Vocal harmony, with strongest over-indexing on Governor of Michigan (16.73× the country average). Demographically, the Business development audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Business development fans

Demographic split for Business development audience in United States
MetricValue
Female49.4%
Male50.6%
Average age43.1
Estimated audience size4,316,950

Audience persona

The typical Business development fan in United States is balanced, around 43.1 years old, with strong Career Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Business development in United States
RegionReachAffinity
California693,7531.46×
Texas499,2651.35×
New York417,9871.73×
Florida332,5691.14×
Illinois179,8891.25×
Georgia175,9121.32×
New Jersey159,3521.45×
Virginia152,1081.45×
Massachusetts150,9561.77×
North Carolina142,5701.1×
Pennsylvania138,8230.96×
Ohio117,4010.88×
Maryland109,3701.47×
Michigan106,0790.94×
Washington99,8971.15×
Colorado96,6881.42×
Arizona96,0661.09×
Tennessee87,9571.02×
Missouri69,1300.99×
Indiana68,2400.87×
Minnesota57,3120.93×
South Carolina57,1440.88×
Louisiana55,2510.99×
Wisconsin54,9830.85×
Alabama52,0500.86×
Connecticut51,2871.18×
Oregon45,4000.92×
Utah40,7611.05×
Nevada39,8060.95×
Oklahoma38,0520.79×
Kentucky36,4890.67×
Kansas32,2560.95×
Washington, District of Columbia31,9572.46×
Arkansas29,5980.83×
Iowa24,3890.69×
Mississippi23,9580.67×
Nebraska18,4510.85×
Idaho17,9790.83×
New Hampshire16,0420.94×
Rhode Island14,2611.04×
New Mexico11,9060.55×
Hawaii11,7230.63×
West Virginia11,4340.57×
Maine10,0750.65×
Delaware9,2480.78×
Montana7,7960.65×
South Dakota5,5720.56×
North Dakota5,4260.61×
Alaska4,9340.53×
Vermont4,8370.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Business development audience
BrandAffinityCategory
Governor of Michigan16.73×Politics & Society
Goop10.99×Internet & Social Media
Vocal harmony8.46×Music & Radio
Wok10.69×Food & Beverages
Grinch6.54×Movies & TV
Hibachi11.99×Food & Beverages
Google Home9.41×Technology & Electronics
El Paso County, Colorado18.27×Travel & Leisure
Fairy godmother9.69×Literature
Hipster12.45×Politics & Society
Historic site5.33×Arts & Culture
headspace11.6×Health
Cherish (group)13.52×Music & Radio
Grace Slick9.87×Music & Radio
Home construction1.59×Home & Garden
TV Fanatic11.05×Movies & TV
Jesse Plemons3.17×Movies & TV
Guitarist (magazine)10.51×Music & Radio
No Escape (1994 film)10.25×Movies & TV
Mathcore7.25×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Business development audience
TraitClusterScore
Career OrientationPOWER3.47
Risk AppetiteTHRILL2.02
Luxury OrientationPREMIUM1.87
Design AffinityPREMIUM1.83
Need for SecurityCONSERVATISM1.8
Urban LifestyleOPEN1.69

Worldwide distribution

Worldwide audience distribution share by country for Business development
CountryShare
United States23.8%
Japan6.2%
Germany5.0%

See Business development audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Business development have in United States?

Business development has an estimated audience of 4,316,950 people in United States, concentrated in California and Texas.

What is the gender split and age of Business development fans?

49.4% of Business development fans are female, 50.6% are male, with an average age of 43.1 years.

Which brands do Business development fans like most?

Business development fans show strongest brand affinity for Governor of Michigan (16.73×), Goop (10.99×), and Vocal harmony (8.46×) over the country average.

Where do Business development fans live in United States?

Business development fans in United States are most concentrated in California (reach 693,753), Texas (reach 499,265), and New York (reach 417,987). These three regions account for the largest share of the active audience.

What other brands do Business development fans also like?

Beyond Business development itself, the audience over-indexes on Goop (10.99×), Vocal harmony (8.46×), Wok (10.69×), and Grinch (6.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Business development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.