Rascasse Audience Intelligence

Business development Audience in United States

A data profile of the people who buy, follow and care about Business development in United States — modelled from more than twelve digital signal sources. Business development has an estimated audience of 4,316,950 people in United States.

#208among Field of study in United States#4130among Topic in United States#680in Business & Career

The average Business development fan in United States is 43.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Employment website, Career development, Sustainable energy, with strongest over-indexing on Employment website (15.41× the country average).

Demographically, the Business development audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Business development fan in United States is balanced, around 43.1 years old, with strong Career Orientation tendencies and a notable affinity for Employment website.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business development profile in United States.

Audience size
4.3M
in United States
Gender
49.4%♀
50.6% male
Age
43.1
average years
Country rank
#7542
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business development fans

49.4% are female, 50.6% are male, average age 43.1.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Business development audience in United States
MetricValue
Female49.4%
Male50.6%
Average age43.1
Estimated audience size4,316,950
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Business development audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4923%
50+29%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Business development audience comes from United States.

Worldwide audience distribution share by country for Business development
CountryShare
United States23.8%
Japan6.2%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business development audience in United States is strongest.

Fig. 05

Top regions by affinity

Business development fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K2.15×
02Massachusetts~100K1.62×
03New York~400K1.61×
04California~700K1.40×
05Maryland~100K1.37×
06Virginia~100K1.36×
07New Jersey~100K1.35×
08Colorado~90K1.32×
09Texas~500K1.27×
10Connecticut~50K1.23×
11Georgia~200K1.20×
12Illinois~200K1.18×
13Florida~300K1.13×
14Washington~90K1.10×
15Arizona~90K1.06×
16North Carolina~100K1.05×
17Minnesota~70K1.05×
18Utah~40K1.03×
19Rhode Island~10K1.00×
20Tennessee~90K0.99×
21Louisiana~50K0.99×
22Kansas~30K0.98×
23New Hampshire~20K0.98×
24Pennsylvania~100K0.97×
25Missouri~70K0.97×
26Oregon~50K0.96×
27Nevada~40K0.96×
28Delaware~10K0.93×
29Vermont~7K0.93×
30Nebraska~20K0.92×
31Idaho~20K0.92×
32Alaska~8K0.92×
33North Dakota~8K0.92×
34Ohio~100K0.91×
35Michigan~100K0.91×
36South Carolina~60K0.91×
37Arkansas~30K0.90×
38Montana~10K0.90×
39South Dakota~9K0.90×
40Indiana~70K0.88×
41Alabama~50K0.88×
42Maine~10K0.88×
43Wisconsin~60K0.87×
44Oklahoma~40K0.86×
45Mississippi~30K0.86×
46West Virginia~20K0.85×
47Hawaii~20K0.85×
48Iowa~30K0.82×
49New Mexico~20K0.82×
50Kentucky~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Business development, United States
0.78×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business development audience
#·InterestCategoryAffinity×
01Employment websiteBusiness & Career15.41×
02Career developmentBusiness & Career10.58×
03Retail bankingBusiness & Career9.73×
04Data scienceBusiness & Career8.95×
05Sustainable energyHome & Garden8.26×
06LinkedInInternet & Social Media7.97×
07StatisticsBusiness & Career7.25×
08Asset managementBusiness & Career6.66×
09Business schoolBusiness & Career6.59×
10InnovationBusiness & Career6.04×
11Renewable energyBusiness & Career6.04×
12Online bankingBusiness & Career5.74×
13Information securityBusiness & Career5.42×
14FedExBusiness & Career5.00×
15Home automationTechnology & Electronics4.67×
16First class travelTravel & Leisure4.19×
17Mortgage loansBusiness & Career4.07×
18Solar energyHome & Garden3.32×
19Vehicle insuranceCars & Mobility3.17×
20AirbnbTravel & Leisure2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business development audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.91×
Family OrientationCONSERVATISM2.63×
SustainabilityBALANCE2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business development audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
CreativityOPEN0.75×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business development have in United States?

Business development has an estimated audience of 4,316,950 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Business development fans?

49.4% of Business development fans are female, 50.6% are male, with an average age of 43.1 years.

03

Which brands do Business development fans like most?

Business development fans show strongest brand affinity for Employment website (15.41×), Career development (10.58×), and Sustainable energy (8.26×) over the country average.

04

Where do Business development fans live in United States?

Business development fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Business development fans also like?

Beyond Business development itself, the audience over-indexes on Career development (10.58×), Sustainable energy (8.26×), Innovation (6.04×), and Retail banking (9.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Business development audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Business development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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