Business development Audience in Germany
Business development has an estimated audience of 899,937 people in Germany. 45.0% are female, 55.0% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Water softening, Innovation, Moët & Chandon, Fachhochschule, ICloud.
The average Business development fan in Germany is 43.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Water softening, Innovation, Moët & Chandon, with strongest over-indexing on Water softening (49.61× the country average). Demographically, the Business development audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Business development fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 43.0 |
| Estimated audience size | 899,937 |
Audience persona
The typical Business development fan in Germany is balanced, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Water softening.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 239,659 | 1.22× |
| Bayern | 194,719 | 1.35× |
| Baden-Württemberg | 169,773 | 1.38× |
| Hessen | 107,468 | 1.57× |
| Niedersachsen | 82,405 | 0.94× |
| Berlin | 64,533 | 1.6× |
| Rheinland-Pfalz | 39,608 | 0.88× |
| Hamburg | 34,258 | 1.68× |
| Sachsen | 32,691 | 0.74× |
| Schleswig-Holstein | 29,521 | 0.91× |
| Brandenburg | 17,941 | 0.64× |
| Thüringen | 13,065 | 0.57× |
| Sachsen-Anhalt | 9,910 | 0.42× |
| Bremen | 8,026 | 1.04× |
| Saarland | 7,126 | 0.64× |
| Mecklenburg-Vorpommern | 6,842 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Water softening | 49.61× | Home & Garden |
| Innovation | 4.91× | Business & Career |
| Moët & Chandon | 22.82× | Food & Beverages |
| Fachhochschule | 10.12× | Business & Career |
| ICloud | 5.52× | Technology & Electronics |
| Rossmann | 2.56× | Shopping |
| Casino | 5.74× | Games |
| WordPress | 8.54× | Technology & Electronics |
| Office 365 | 4.56× | Technology & Electronics |
| Dailymotion | 6.41× | Movies & TV |
| Livemusic | 2.82× | Music & Radio |
| Customer relationship management | 4.52× | Business & Career |
| Human resource management | 4.81× | Business & Career |
| TK Maxx | 2.14× | Shopping |
| Family | 1.68× | Kids & Family |
| Vacations | 2.31× | Travel & Leisure |
| Kurdistan | 7.68× | Travel & Leisure |
| GitHub | 4.48× | Internet & Social Media |
| Tagesschau | 1.54× | Movies & TV |
| 24 (TV series) | 8.92× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.1 |
| Luxury Orientation | PREMIUM | 1.5 |
| Quality Awareness | PREMIUM | 1.46 |
| Early Adopter Mentality | POWER | 1.4 |
| Risk Appetite | THRILL | 1.39 |
| Family Orientation | CONSERVATISM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 6.2% |
| Germany | 5.0% |
See Business development audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Business development have in Germany?
Business development has an estimated audience of 899,937 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Business development fans?
45.0% of Business development fans are female, 55.0% are male, with an average age of 43.0 years.
Which brands do Business development fans like most?
Business development fans show strongest brand affinity for Water softening (49.61×), Innovation (4.91×), and Moët & Chandon (22.82×) over the country average.
Where do Business development fans live in Germany?
Business development fans in Germany are most concentrated in Nordrhein-Westfalen (reach 239,659), Bayern (reach 194,719), and Baden-Württemberg (reach 169,773). These three regions account for the largest share of the active audience.
What other brands do Business development fans also like?
Beyond Business development itself, the audience over-indexes on Innovation (4.91×), Moët & Chandon (22.82×), Fachhochschule (10.12×), and ICloud (5.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Business development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.