Rascasse Audience Intelligence

Business development Audience in Germany

A data profile of the people who buy, follow and care about Business development in Germany — modelled from more than twelve digital signal sources. Business development has an estimated audience of 899,937 people in Germany.

#196among Field of study in Germany#3372among Topic in Germany#615in Business & Career

The average Business development fan in Germany is 43.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Innovation, Moët & Chandon, Water softening, with strongest over-indexing on Innovation (7.81× the country average).

Demographically, the Business development audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Business development fan in Germany is balanced, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business development profile in Germany.

Audience size
900K
in Germany
Gender
45.0%♀
55.0% male
Age
43.0
average years
Country rank
#7140
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business development fans

45.0% are female, 55.0% are male, average age 43.0.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Business development audience in Germany
MetricValue
Female45.0%
Male55.0%
Average age43.0
Estimated audience size899,937
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Business development audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3922%
40-4926%
50+25%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Business development audience comes from Germany.

Worldwide audience distribution share by country for Business development
CountryShare
United States23.8%
Japan6.2%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business development audience in Germany is strongest.

Fig. 05

Top regions by affinity

Business development fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.58×
02Hessen~100K1.52×
03Berlin~60K1.48×
04Baden-Württemberg~200K1.37×
05Bayern~200K1.33×
06Nordrhein-Westfalen~200K1.18×
07Bremen~8K1.04×
08Niedersachsen~80K0.96×
09Schleswig-Holstein~30K0.93×
10Rheinland-Pfalz~40K0.91×
11Saarland~9K0.83×
12Sachsen~30K0.78×
13Brandenburg~20K0.74×
14Thüringen~20K0.74×
15Mecklenburg-Vorpommern~10K0.69×
16Sachsen-Anhalt~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Business development, Germany
0.67×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business development audience
#·InterestCategoryAffinity×
01Water softeningHome & Garden46.03×
02Moët & ChandonFood & Beverages32.80×
03WordPressTechnology & Electronics10.60×
04HubSpotInternet & Social Media8.69×
05Boehringer IngelheimHealth8.08×
06InnovationBusiness & Career7.81×
07SAP SETechnology & Electronics5.55×
08Python (programming language)Technology & Electronics5.19×
09Dropbox (service)Technology & Electronics4.22×
10Crime fictionLiterature3.34×
11HugendubelShopping2.98×
12TK MaxxShopping2.58×
13Efficient energy useTechnology & Electronics2.49×
14RossmannShopping2.29×
15NatureHome & Garden2.15×
16VacationsTravel & Leisure2.14×
17HermèsFashion & Accessoires1.97×
18DeichmannShopping1.92×
19IKEAHome & Garden1.70×
20FamilyKids & Family1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business development audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.02×
Quality AwarenessPREMIUM1.69×
Community OrientationOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business development audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.94×
IndulgenceJOY1.01×
Price SensitivityPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business development have in Germany?

Business development has an estimated audience of 899,937 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Business development fans?

45.0% of Business development fans are female, 55.0% are male, with an average age of 43.0 years.

03

Which brands do Business development fans like most?

Business development fans show strongest brand affinity for Innovation (7.81×), Moët & Chandon (32.8×), and Water softening (46.03×) over the country average.

04

Where do Business development fans live in Germany?

Business development fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Business development fans also like?

Beyond Business development itself, the audience over-indexes on Moët & Chandon (32.8×), Water softening (46.03×), WordPress (10.6×), and TK Maxx (2.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Business development audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Business development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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