Data science Audience in United States

Data science has an estimated audience of 5,676,089 people in United States. 43.2% are female, 56.8% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: SQL, Data analysis, Gemini, Node.js, Stack Overflow.
The average Data science fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include SQL, Data analysis, Gemini, with strongest over-indexing on SQL (42.86× the country average). Demographically, the Data science audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Data science fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 37.9 |
| Estimated audience size | 5,676,089 |
Audience persona
The typical Data science fan in United States is more male, around 37.9 years old, with strong Career Orientation tendencies and a notable affinity for SQL.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,135,063 | 1.82× |
| Texas | 684,743 | 1.4× |
| New York | 488,692 | 1.54× |
| Florida | 407,064 | 1.06× |
| Illinois | 254,526 | 1.35× |
| Virginia | 239,097 | 1.73× |
| New Jersey | 235,257 | 1.63× |
| Georgia | 230,915 | 1.32× |
| North Carolina | 223,643 | 1.31× |
| Pennsylvania | 197,030 | 1.03× |
| Massachusetts | 188,375 | 1.68× |
| Maryland | 171,009 | 1.75× |
| Washington | 162,443 | 1.43× |
| Ohio | 145,956 | 0.83× |
| Michigan | 143,028 | 0.96× |
| Arizona | 115,259 | 0.99× |
| Tennessee | 95,889 | 0.84× |
| Indiana | 91,281 | 0.88× |
| Colorado | 87,863 | 0.98× |
| Minnesota | 86,757 | 1.07× |
| Missouri | 81,725 | 0.89× |
| Oregon | 70,735 | 1.09× |
| Wisconsin | 70,305 | 0.82× |
| Connecticut | 68,714 | 1.21× |
| South Carolina | 66,221 | 0.78× |
| Nevada | 64,612 | 1.18× |
| Alabama | 64,399 | 0.81× |
| Louisiana | 57,414 | 0.78× |
| Kentucky | 50,060 | 0.7× |
| Oklahoma | 47,967 | 0.76× |
| Utah | 45,968 | 0.9× |
| Arkansas | 39,774 | 0.85× |
| Kansas | 39,638 | 0.89× |
| Iowa | 35,526 | 0.76× |
| Mississippi | 34,655 | 0.74× |
| Washington, District of Columbia | 34,053 | 2× |
| Hawaii | 24,297 | 1× |
| Nebraska | 24,158 | 0.85× |
| Idaho | 19,527 | 0.69× |
| Rhode Island | 18,662 | 1.03× |
| New Mexico | 18,470 | 0.65× |
| New Hampshire | 17,057 | 0.76× |
| Delaware | 14,244 | 0.91× |
| West Virginia | 13,683 | 0.52× |
| Maine | 13,140 | 0.65× |
| Montana | 7,265 | 0.46× |
| South Dakota | 7,019 | 0.53× |
| North Dakota | 6,834 | 0.59× |
| Alaska | 6,738 | 0.55× |
| Vermont | 6,675 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SQL | 42.86× | Technology & Electronics |
| Data analysis | 30.15× | Technology & Electronics |
| Gemini | 14.14× | Technology & Electronics |
| Node.js | 21.61× | Technology & Electronics |
| Stack Overflow | 35.8× | Technology & Electronics |
| Data visualization | 42.74× | Technology & Electronics |
| AngularJS | 30.68× | Technology & Electronics |
| Apache Hadoop | 57.12× | Technology & Electronics |
| Business analytics | 29.52× | Technology & Electronics |
| GitHub | 13.05× | Internet & Social Media |
| Take-out | 6.75× | Food & Beverages |
| Google Docs | 5.71× | Internet & Social Media |
| Chat GPT | 8.21× | Technology & Electronics |
| Business analysis | 34.29× | Business & Career |
| Predictive analytics | 28.57× | Technology & Electronics |
| Microsoft Copilot | 13.01× | Technology & Electronics |
| Grok | 6.56× | Technology & Electronics |
| MySQL | 13.58× | Technology & Electronics |
| Yandex | 29.17× | Technology & Electronics |
| Business intelligence | 18.22× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.41 |
| Need for Security | CONSERVATISM | 2.35 |
| Early Adopter Mentality | POWER | 1.93 |
| Sustainability | BALANCE | 1.63 |
| Quality Awareness | PREMIUM | 1.6 |
| Travelling | THRILL | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| India | 12.3% |
| United Kingdom | 4.7% |
See Data science audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
Frequently asked questions
How many fans does Data science have in United States?
Data science has an estimated audience of 5,676,089 people in United States, concentrated in California and Texas.
What is the gender split and age of Data science fans?
43.2% of Data science fans are female, 56.8% are male, with an average age of 37.9 years.
Which brands do Data science fans like most?
Data science fans show strongest brand affinity for SQL (42.86×), Data analysis (30.15×), and Gemini (14.14×) over the country average.
Where do Data science fans live in United States?
Data science fans in United States are most concentrated in California (reach 1,135,063), Texas (reach 684,743), and New York (reach 488,692). These three regions account for the largest share of the active audience.
What other brands do Data science fans also like?
Beyond Data science itself, the audience over-indexes on Data analysis (30.15×), Gemini (14.14×), Node.js (21.61×), and Stack Overflow (35.8×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Data science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.