Rascasse Audience Intelligence

Data science Audience in United States

A data profile of the people who buy, follow and care about Data science in United States — modelled from more than twelve digital signal sources. Data science has an estimated audience of 5,676,089 people in United States.

#181among Field of study in United States#3482among Topic in United States#551in Business & Career

The average Data science fan in United States is 37.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Virginia.

Top brand affinities include SQL, Data analysis, Gemini, with strongest over-indexing on SQL (42.86× the country average).

Demographically, the Data science audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Data science fan in United States is more male, around 37.9 years old, with strong Career Orientation tendencies and a notable affinity for SQL.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Data science profile in United States.

Audience size
5.7M
in United States
Gender
43.2%♀
56.8% male
Age
37.9
average years
Country rank
#5973
Topic in United States
Fig. 01

Search interest · 12-month trend

+323%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Data science fans

43.2% are female, 56.8% are male, average age 37.9.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Data science audience in United States
MetricValue
Female43.2%
Male56.8%
Average age37.9
Estimated audience size5,676,089
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Data science audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4919%
50+17%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Data science audience comes from United States.

Worldwide audience distribution share by country for Data science
CountryShare
United States20.9%
India12.2%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Data science audience in United States is strongest.

Fig. 05

Top regions by affinity

Data science fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~600K4.65×
02Kansas~200K4.21×
03Washington, District of Columbia~30K2.04×
04Louisiana~100K1.60×
05Texas~800K1.57×
06New York~500K1.46×
07Florida~500K1.40×
08Arkansas~70K1.39×
09California~800K1.33×
10Oklahoma~80K1.31×
11New Mexico~40K1.24×
12Maryland~100K1.21×
13Colorado~100K1.18×
14Massachusetts~100K1.08×
15New Jersey~200K1.04×
16Mississippi~50K1.00×
17Georgia~200K0.96×
18Washington~100K0.95×
19North Carolina~200K0.94×
20Wyoming~7K0.88×
21Illinois~200K0.87×
22South Carolina~70K0.87×
23Tennessee~100K0.86×
24Connecticut~50K0.86×
25Nevada~50K0.86×
26Pennsylvania~200K0.83×
27Arizona~90K0.81×
28Oregon~50K0.81×
29Alabama~60K0.77×
30Hawaii~20K0.77×
31Rhode Island~10K0.76×
32Minnesota~60K0.75×
33Michigan~100K0.72×
34Idaho~20K0.72×
35Delaware~10K0.72×
36Ohio~100K0.71×
37Utah~40K0.71×
38Missouri~60K0.70×
39North Dakota~8K0.70×
40Alaska~8K0.68×
41Indiana~70K0.67×
42South Dakota~9K0.67×
43Iowa~30K0.66×
44Nebraska~20K0.65×
45New Hampshire~10K0.64×
46Kentucky~40K0.63×
47West Virginia~20K0.63×
48Wisconsin~50K0.62×
49Montana~9K0.58×
50Maine~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Data science, United States
0.56×1.00×4.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Data science audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Data science audience
#·InterestCategoryAffinity×
01Apache HadoopTechnology & Electronics57.12×
02SQLTechnology & Electronics42.86×
03Data visualizationTechnology & Electronics42.74×
04Stack OverflowTechnology & Electronics35.80×
05Business analysisBusiness & Career34.29×
06AngularJSTechnology & Electronics30.68×
07Data analysisTechnology & Electronics30.15×
08Business analyticsTechnology & Electronics29.52×
09YandexTechnology & Electronics29.17×
10Predictive analyticsTechnology & Electronics28.57×
11Node.jsTechnology & Electronics21.61×
12Business intelligenceBusiness & Career18.22×
13GeminiTechnology & Electronics14.14×
14MySQLTechnology & Electronics13.58×
15GitHubInternet & Social Media13.05×
16Microsoft CopilotTechnology & Electronics13.01×
17Chat GPTTechnology & Electronics8.21×
18Take-outFood & Beverages6.75×
19GrokTechnology & Electronics6.56×
20Google DocsInternet & Social Media5.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Data science audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Data science audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.11×
Need for SecurityCONSERVATISM2.70×
Early Adopter MentalityPOWER2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Data science audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
CreativityOPEN0.85×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Data science have in United States?

Data science has an estimated audience of 5,676,089 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Data science fans?

43.2% of Data science fans are female, 56.8% are male, with an average age of 37.9 years.

03

Which brands do Data science fans like most?

Data science fans show strongest brand affinity for SQL (42.86×), Data analysis (30.15×), and Gemini (14.14×) over the country average.

04

Where do Data science fans live in United States?

Data science fans in United States are most concentrated in California (reach ~800K), Texas (reach ~800K), and Virginia (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Data science fans also like?

Beyond Data science itself, the audience over-indexes on Data analysis (30.15×), Gemini (14.14×), Node.js (21.61×), and Stack Overflow (35.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Data science audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Data science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →