Data science Audience in United States

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Data science has an estimated audience of 5,676,089 people in United States. 43.2% are female, 56.8% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: SQL, Data analysis, Gemini, Node.js, Stack Overflow.

The average Data science fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include SQL, Data analysis, Gemini, with strongest over-indexing on SQL (42.86× the country average). Demographically, the Data science audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Data science fans

Demographic split for Data science audience in United States
MetricValue
Female43.2%
Male56.8%
Average age37.9
Estimated audience size5,676,089

Audience persona

The typical Data science fan in United States is more male, around 37.9 years old, with strong Career Orientation tendencies and a notable affinity for SQL.

Top regions in United States

Top regions ranked by reach for Data science in United States
RegionReachAffinity
California1,135,0631.82×
Texas684,7431.4×
New York488,6921.54×
Florida407,0641.06×
Illinois254,5261.35×
Virginia239,0971.73×
New Jersey235,2571.63×
Georgia230,9151.32×
North Carolina223,6431.31×
Pennsylvania197,0301.03×
Massachusetts188,3751.68×
Maryland171,0091.75×
Washington162,4431.43×
Ohio145,9560.83×
Michigan143,0280.96×
Arizona115,2590.99×
Tennessee95,8890.84×
Indiana91,2810.88×
Colorado87,8630.98×
Minnesota86,7571.07×
Missouri81,7250.89×
Oregon70,7351.09×
Wisconsin70,3050.82×
Connecticut68,7141.21×
South Carolina66,2210.78×
Nevada64,6121.18×
Alabama64,3990.81×
Louisiana57,4140.78×
Kentucky50,0600.7×
Oklahoma47,9670.76×
Utah45,9680.9×
Arkansas39,7740.85×
Kansas39,6380.89×
Iowa35,5260.76×
Mississippi34,6550.74×
Washington, District of Columbia34,053
Hawaii24,297
Nebraska24,1580.85×
Idaho19,5270.69×
Rhode Island18,6621.03×
New Mexico18,4700.65×
New Hampshire17,0570.76×
Delaware14,2440.91×
West Virginia13,6830.52×
Maine13,1400.65×
Montana7,2650.46×
South Dakota7,0190.53×
North Dakota6,8340.59×
Alaska6,7380.55×
Vermont6,6750.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Data science audience
BrandAffinityCategory
SQL42.86×Technology & Electronics
Data analysis30.15×Technology & Electronics
Gemini14.14×Technology & Electronics
Node.js21.61×Technology & Electronics
Stack Overflow35.8×Technology & Electronics
Data visualization42.74×Technology & Electronics
AngularJS30.68×Technology & Electronics
Apache Hadoop57.12×Technology & Electronics
Business analytics29.52×Technology & Electronics
GitHub13.05×Internet & Social Media
Take-out6.75×Food & Beverages
Google Docs5.71×Internet & Social Media
Chat GPT8.21×Technology & Electronics
Business analysis34.29×Business & Career
Predictive analytics28.57×Technology & Electronics
Microsoft Copilot13.01×Technology & Electronics
Grok6.56×Technology & Electronics
MySQL13.58×Technology & Electronics
Yandex29.17×Technology & Electronics
Business intelligence18.22×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Data science audience
TraitClusterScore
Career OrientationPOWER2.41
Need for SecurityCONSERVATISM2.35
Early Adopter MentalityPOWER1.93
SustainabilityBALANCE1.63
Quality AwarenessPREMIUM1.6
TravellingTHRILL1.51

Worldwide distribution

Worldwide audience distribution share by country for Data science
CountryShare
United States21.0%
India12.3%
United Kingdom4.7%

See Data science audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Data science have in United States?

Data science has an estimated audience of 5,676,089 people in United States, concentrated in California and Texas.

What is the gender split and age of Data science fans?

43.2% of Data science fans are female, 56.8% are male, with an average age of 37.9 years.

Which brands do Data science fans like most?

Data science fans show strongest brand affinity for SQL (42.86×), Data analysis (30.15×), and Gemini (14.14×) over the country average.

Where do Data science fans live in United States?

Data science fans in United States are most concentrated in California (reach 1,135,063), Texas (reach 684,743), and New York (reach 488,692). These three regions account for the largest share of the active audience.

What other brands do Data science fans also like?

Beyond Data science itself, the audience over-indexes on Data analysis (30.15×), Gemini (14.14×), Node.js (21.61×), and Stack Overflow (35.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Data science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.