Apache Hadoop Audience in United States

Apache Hadoop has an estimated audience of 796,059 people in United States. 41.3% are female, 58.7% are male, average age 44.5. Top regions: California, Texas, New York. Top brand affinities: CarGurus, Web server, Business intelligence, Data visualization, Tableau Software.

The average Apache Hadoop fan in United States is 44.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include CarGurus, Web server, Business intelligence, with strongest over-indexing on CarGurus (33.95× the country average). Demographically, the Apache Hadoop audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Apache Hadoop fans

Demographic split for Apache Hadoop audience in United States
MetricValue
Female41.3%
Male58.7%
Average age44.5
Estimated audience size796,059

Audience persona

The typical Apache Hadoop fan in United States is more male, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Apache Hadoop in United States
RegionReachAffinity
California110,3701.26×
Texas67,5290.99×
New York48,6541.09×
Virginia30,8801.59×
Florida28,0010.52×
Illinois25,0500.94×
New Jersey24,6761.22×
Washington22,0821.38×
Pennsylvania18,8040.7×
Georgia18,2970.75×
Massachusetts18,0971.15×
North Carolina17,5820.73×
Ohio16,3620.67×
Maryland14,8421.08×
Arizona12,3180.76×
Michigan12,2880.59×
Missouri12,0080.94×
Colorado10,7660.86×
Indiana8,0590.55×
Minnesota7,3650.65×
Tennessee7,0490.44×
Kentucky6,9500.7×
Wisconsin6,2530.52×
Oregon6,0950.67×
Oklahoma5,2960.6×
Connecticut5,1350.64×
Louisiana5,0590.49×
Mississippi4,8770.74×
Alabama4,7090.42×
Arkansas4,6930.72×
Kansas4,6480.74×
Utah4,4780.63×
South Carolina4,4540.37×
Iowa4,1190.63×
West Virginia4,0261.09×
Alaska4,0182.36×
Idaho3,7180.93×
Hawaii3,5511.04×
Montana3,5021.59×
Nevada3,4890.45×
South Dakota3,4571.88×
North Dakota3,3662.06×
New Hampshire3,3171.06×
Washington, District of Columbia3,2791.37×
Wyoming3,2572.76×
Nebraska3,2480.81×
New Mexico3,2310.81×
Rhode Island3,2031.26×
Maine3,2011.12×
Vermont3,1502.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Apache Hadoop audience
BrandAffinityCategory
CarGurus33.95×Cars & Mobility
Web server33.29×Technology & Electronics
Business intelligence61.22×Business & Career
Data visualization64.35×Technology & Electronics
Tableau Software200×Business & Career
Massive open online course46.13×Business & Career
UniFi73.02×Technology & Electronics
Data science24.42×Business & Career
Microsoft Azure41.47×Technology & Electronics
Amazon Web Services23.46×Technology & Electronics
Cigna19.81×Business & Career
Capital One5.53×Business & Career
LinkedIn4.47×Internet & Social Media
Deep learning38.71×Technology & Electronics
Information security10.31×Business & Career
Kelley Blue Book7.81×Movies & TV
Enterprise Rent-A-Car6.35×Cars & Mobility
Internet security34.41×Technology & Electronics
Big data10.45×Business & Career
Indeed.com3.98×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Apache Hadoop audience
TraitClusterScore
Need for SecurityCONSERVATISM3.7
Career OrientationPOWER2.55
Early Adopter MentalityPOWER1.94
Risk AppetiteTHRILL1.9
Social Media UsageJOY1.65
PatriotismCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for Apache Hadoop
CountryShare
United States45.5%
India14.3%
Japan7.0%

See Apache Hadoop audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Apache Hadoop have in United States?

Apache Hadoop has an estimated audience of 796,059 people in United States, concentrated in California and Texas.

What is the gender split and age of Apache Hadoop fans?

41.3% of Apache Hadoop fans are female, 58.7% are male, with an average age of 44.5 years.

Which brands do Apache Hadoop fans like most?

Apache Hadoop fans show strongest brand affinity for CarGurus (33.95×), Web server (33.29×), and Business intelligence (61.22×) over the country average.

Where do Apache Hadoop fans live in United States?

Apache Hadoop fans in United States are most concentrated in California (reach 110,370), Texas (reach 67,529), and New York (reach 48,654). These three regions account for the largest share of the active audience.

What other brands do Apache Hadoop fans also like?

Beyond Apache Hadoop itself, the audience over-indexes on Web server (33.29×), Business intelligence (61.22×), Data visualization (64.35×), and Tableau Software (200×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Apache Hadoop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.