A data profile of the people who buy, follow and care about Apache Hadoop in United States — modelled from more than twelve digital signal sources. Apache Hadoop has an estimated audience of 796,059 people in United States.
The average Apache Hadoop fan in United States is 44.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Web server, Massive open online course, Data science, with strongest over-indexing on Web server (59.77× the country average).
Demographically, the Apache Hadoop audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Apache Hadoop fan in United States is more male, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Web server.
The key figures that characterise the Apache Hadoop profile in United States.
41.3% are female, 58.7% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 44.5 |
| Estimated audience size | 796,059 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 30% |
Where the Apache Hadoop audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Virginia | ~20K | 1.26× | |
| 02 | Alaska | ~2K | 1.20× | |
| 03 | North Dakota | ~2K | 1.17× | |
| 04 | Vermont | ~2K | 1.17× | |
| 05 | Washington | ~20K | 1.16× | |
| 06 | Delaware | ~3K | 1.16× | |
| 07 | South Dakota | ~2K | 1.14× | |
| 08 | Washington, District of Columbia | ~3K | 1.13× | |
| 09 | Montana | ~2K | 1.11× | |
| 10 | California | ~100K | 1.10× | |
| 11 | New Hampshire | ~3K | 1.08× | |
| 12 | Rhode Island | ~3K | 1.07× | |
| 13 | Massachusetts | ~20K | 1.04× | |
| 14 | Maine | ~3K | 1.04× | |
| 15 | New Jersey | ~20K | 1.03× | |
| 16 | Maryland | ~10K | 1.03× | |
| 17 | Nebraska | ~4K | 1.02× | |
| 18 | Hawaii | ~4K | 1.02× | |
| 19 | West Virginia | ~4K | 1.01× | |
| 20 | New York | ~40K | 0.99× | |
| 21 | Mississippi | ~6K | 0.99× | |
| 22 | Idaho | ~4K | 0.99× | |
| 23 | New Mexico | ~4K | 0.99× | |
| 24 | Arkansas | ~6K | 0.98× | |
| 25 | Kansas | ~6K | 0.97× | |
| 26 | Iowa | ~6K | 0.95× | |
| 27 | Missouri | ~10K | 0.94× | |
| 28 | Oklahoma | ~8K | 0.94× | |
| 29 | Kentucky | ~9K | 0.93× | |
| 30 | Utah | ~7K | 0.93× | |
| 31 | Colorado | ~10K | 0.92× | |
| 32 | Connecticut | ~7K | 0.92× | |
| 33 | Nevada | ~7K | 0.92× | |
| 34 | Illinois | ~20K | 0.91× | |
| 35 | Louisiana | ~9K | 0.91× | |
| 36 | Oregon | ~8K | 0.91× | |
| 37 | Alabama | ~10K | 0.90× | |
| 38 | Texas | ~60K | 0.89× | |
| 39 | South Carolina | ~10K | 0.89× | |
| 40 | Arizona | ~10K | 0.88× | |
| 41 | Wisconsin | ~10K | 0.88× | |
| 42 | Minnesota | ~10K | 0.88× | |
| 43 | Indiana | ~10K | 0.87× | |
| 44 | Tennessee | ~10K | 0.86× | |
| 45 | Georgia | ~20K | 0.84× | |
| 46 | North Carolina | ~20K | 0.84× | |
| 47 | Pennsylvania | ~20K | 0.82× | |
| 48 | Ohio | ~20K | 0.82× | |
| 49 | Michigan | ~20K | 0.82× | |
| 50 | Florida | ~40K | 0.70× |
The strongest cross-interests of the Apache Hadoop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tableau Software | Business & Career | 193.86× | ||
| 02 | Massive open online course | Business & Career | 99.06× | ||
| 03 | Microsoft Azure | Technology & Electronics | 78.34× | ||
| 04 | Amazon Web Services | Technology & Electronics | 68.55× | ||
| 05 | Web server | Technology & Electronics | 59.77× | ||
| 06 | UniFi | Technology & Electronics | 58.65× | ||
| 07 | Data science | Business & Career | 57.12× | ||
| 08 | Deep learning | Technology & Electronics | 51.87× | ||
| 09 | Business intelligence | Business & Career | 49.33× | ||
| 10 | Data visualization | Technology & Electronics | 41.50× | ||
| 11 | Internet security | Technology & Electronics | 37.06× | ||
| 12 | Cigna | Business & Career | 16.90× | ||
| 13 | TrueCar | Cars & Mobility | 16.32× | ||
| 14 | Information security | Business & Career | 14.00× | ||
| 15 | CarGurus | Cars & Mobility | 11.25× | ||
| 16 | Internet & Social Media | 9.75× | |||
| 17 | Cloud computing | Technology & Electronics | 8.98× | ||
| 18 | Innovation | Business & Career | 8.39× | ||
| 19 | Master of Business Administration | Business & Career | 7.11× | ||
| 20 | Internet & Social Media | 4.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 4.06× | |
| Career Orientation | POWER | 2.95× | |
| Social Media Usage | JOY | 2.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.70× | |
| DIY Mentality | THRILL | 0.71× | |
| Creativity | OPEN | 0.78× |
Apache Hadoop has an estimated audience of 796,059 people in United States, concentrated in California and Texas.
41.3% of Apache Hadoop fans are female, 58.7% are male, with an average age of 44.5 years.
Apache Hadoop fans show strongest brand affinity for Web server (59.77×), Massive open online course (99.06×), and Data science (57.12×) over the country average.
Apache Hadoop fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Apache Hadoop itself, the audience over-indexes on Massive open online course (99.06×), Data science (57.12×), Amazon Web Services (68.55×), and Microsoft Azure (78.34×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Apache Hadoop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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