Rascasse Audience Intelligence

Internet security Audience in United States

Name: Internet security — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Internet security in United States — modelled from more than twelve digital signal sources. Internet security has an estimated audience of 850,466 people in United States.

#9285among Topic in United States #788in Technology & Electronics

The average Internet security fan in United States is 37.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Node.js, Web application development, Network security, with strongest over-indexing on Node.js (96.92× the country average).

Demographically, the Internet security audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Internet security fan in United States is more male, around 37.1 years old, with strong Need for Security tendencies and a notable affinity for Node.js.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Internet security profile in United States.

Audience size

850K

in United States

Gender

38.8%♀

61.2% male

Age

37.1

average years

Country rank

#26368

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Internet security fans

38.8% are female, 61.2% are male, average age 37.1.

Fig. 02

Gender split

38.8%

Female

61.2%

Male

Demographic split for Internet security audience in United States
Metric	Value
Female	38.8%
Male	61.2%
Average age	37.1
Estimated audience size	850,466

Fig. 03

Age distribution

Age distribution of the Internet security audience in United States
Age bracket	Share	%
16-19		31%
20-29		16%
30-39		15%
40-49		18%
50+		20%

Fig. 04

Worldwide distribution

17.9%

of the worldwide Internet security audience comes from United States.

Worldwide audience distribution share by country for Internet security
Country	Share
United States	17.9%
United Kingdom	6.8%
Germany	5.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Internet security audience in United States is strongest.

Fig. 05

Top regions by affinity

Internet security fans by region: top regions in United States
#	Region	Reach	×
01	Alaska	~2K	1.18×
02	North Dakota	~2K	1.16×
03	Vermont	~2K	1.16×
04	New York	~50K	1.12×
05	South Dakota	~2K	1.10×
06	Oklahoma	~10K	1.08×
07	Oregon	~10K	1.07×
08	Montana	~3K	1.06×
09	Georgia	~30K	1.05×
10	Virginia	~20K	1.05×
11	Idaho	~4K	1.02×
12	Rhode Island	~3K	1.02×
13	Illinois	~30K	1.01×
14	Nebraska	~4K	1.01×
15	Delaware	~2K	1.01×
16	Washington	~20K	1.00×
17	Hawaii	~4K	1.00×
18	Maine	~3K	1.00×
19	Kentucky	~10K	0.99×
20	Kansas	~7K	0.99×
21	West Virginia	~4K	0.99×
22	Colorado	~10K	0.98×
23	New Mexico	~4K	0.98×
24	New Hampshire	~3K	0.98×
25	Tennessee	~20K	0.97×
26	Nevada	~8K	0.97×
27	Indiana	~10K	0.96×
28	Washington, District of Columbia	~2K	0.96×
29	North Carolina	~20K	0.95×
30	Alabama	~10K	0.95×
31	Utah	~7K	0.95×
32	Arkansas	~7K	0.95×
33	Missouri	~10K	0.94×
34	Mississippi	~7K	0.94×
35	Iowa	~7K	0.94×
36	Ohio	~20K	0.92×
37	Maryland	~10K	0.92×
38	Louisiana	~10K	0.92×
39	Connecticut	~8K	0.92×
40	Arizona	~20K	0.91×
41	South Carolina	~10K	0.91×
42	Minnesota	~10K	0.91×
43	Michigan	~20K	0.90×
44	New Jersey	~20K	0.89×
45	Wisconsin	~10K	0.89×
46	California	~80K	0.88×
47	Texas	~60K	0.88×
48	Pennsylvania	~20K	0.87×
49	Florida	~50K	0.86×
50	Massachusetts	~10K	0.84×

Affinity by region — Internet security, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Internet security audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Internet security audience
#	Interest	Category	×
01	Relational database management system	Technology & Electronics	175.00×
02	Web application development	Technology & Electronics	169.81×
03	Software development process	Technology & Electronics	162.83×
04	Ruby on Rails	Technology & Electronics	159.39×
05	Software engineer	Technology & Electronics	158.33×
06	Network security	Business & Career	155.78×
07	R (programming language)	Technology & Electronics	139.41×
08	NoSQL	Technology & Electronics	131.87×
09	Mobile application development	Technology & Electronics	111.32×
10	Node.js	Technology & Electronics	96.92×
11	C Sharp (programming language)	Technology & Electronics	95.18×
12	Predictive analytics	Technology & Electronics	76.41×
13	HTML5	Technology & Electronics	70.02×
14	C (programming language)	Technology & Electronics	56.90×
15	Data security	Business & Career	53.59×
16	Stack Overflow	Technology & Electronics	45.94×
17	MySQL	Technology & Electronics	32.64×
18	C++	Technology & Electronics	23.90×
19	Gemini	Technology & Electronics	23.01×
20	Grok	Technology & Electronics	15.80×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Internet security audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Internet security audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	18.31×
Patriotism	CONSERVATISM	2.43×
Career Orientation	POWER	1.94×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Internet security audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.70×
Extroversion	THRILL	0.72×
Creativity	OPEN	0.76×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Internet security have in United States?

Internet security has an estimated audience of 850,466 people in United States, concentrated in California and Texas.

What is the gender split and age of Internet security fans?

38.8% of Internet security fans are female, 61.2% are male, with an average age of 37.1 years.

Which brands do Internet security fans like most?

Internet security fans show strongest brand affinity for Node.js (96.92×), Web application development (169.81×), and Network security (155.78×) over the country average.

Where do Internet security fans live in United States?

Internet security fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do Internet security fans also like?

Beyond Internet security itself, the audience over-indexes on Web application development (169.81×), Network security (155.78×), C (programming language) (56.9×), and C Sharp (programming language) (95.18×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Internet security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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