Internet security Audience in United States

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Internet security has an estimated audience of 850,466 people in United States. 38.8% are female, 61.2% are male, average age 37.1. Top regions: California, Texas, New York. Top brand affinities: Node.js, Web application development, Network security, C (programming language), C Sharp (programming language).

The average Internet security fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Node.js, Web application development, Network security, with strongest over-indexing on Node.js (96.92× the country average). Demographically, the Internet security audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Internet security fans

Demographic split for Internet security audience in United States
MetricValue
Female38.8%
Male61.2%
Average age37.1
Estimated audience size850,466

Audience persona

The typical Internet security fan in United States is more male, around 37.1 years old, with strong Need for Security tendencies and a notable affinity for Node.js.

Top regions in United States

Top regions ranked by reach for Internet security in United States
RegionReachAffinity
California88,9610.95×
Texas67,5320.92×
New York62,2561.31×
Florida49,7400.86×
Illinois32,4591.15×
Georgia32,2921.23×
Pennsylvania26,0030.91×
Virginia25,8871.25×
Ohio25,3750.97×
North Carolina23,4560.92×
Michigan20,8500.94×
New Jersey20,0460.93×
Washington18,5911.09×
Tennessee17,5351.03×
Indiana15,6571.01×
Arizona15,3630.88×
Colorado14,4191.08×
Maryland13,3350.91×
Missouri13,0580.95×
Massachusetts13,0490.78×
Oklahoma12,1381.29×
Oregon11,7121.2×
Alabama11,3270.95×
Kentucky11,2141.05×
Wisconsin10,3690.81×
Minnesota9,7990.8×
Louisiana8,6190.79×
Nevada8,4741.03×
South Carolina8,2580.65×
Utah7,5760.99×
Connecticut7,3950.87×
Kansas7,1741.07×
Iowa5,9850.85×
Arkansas5,8260.83×
Mississippi4,8470.69×
Idaho4,5641.07×
Nebraska4,3681.02×
New Mexico3,5890.84×
Hawaii3,5300.97×
West Virginia3,0600.77×
Alaska2,8191.55×
Montana2,6621.13×
South Dakota2,4251.23×
North Dakota2,3611.35×
New Hampshire2,3270.69×
Wyoming2,2851.81×
Rhode Island2,2470.83×
Maine2,2460.74×
Vermont2,2101.48×
Delaware2,0120.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Internet security audience
BrandAffinityCategory
Node.js96.92×Technology & Electronics
Web application development169.81×Technology & Electronics
Network security155.78×Business & Career
C (programming language)56.9×Technology & Electronics
C Sharp (programming language)95.18×Technology & Electronics
Mobile application development111.32×Technology & Electronics
Gemini23.01×Technology & Electronics
Data security53.59×Business & Career
Ruby on Rails159.39×Technology & Electronics
Predictive analytics76.41×Technology & Electronics
HTML570.02×Technology & Electronics
Relational database management system175×Technology & Electronics
C++23.9×Technology & Electronics
R (programming language)139.41×Technology & Electronics
Software engineer158.33×Technology & Electronics
Grok15.8×Technology & Electronics
MySQL32.64×Technology & Electronics
NoSQL131.87×Technology & Electronics
Stack Overflow45.94×Technology & Electronics
Software development process162.83×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Internet security audience
TraitClusterScore
Need for SecurityCONSERVATISM15.85
PatriotismCONSERVATISM1.78
Early Adopter MentalityPOWER1.69
Risk AppetiteTHRILL1.64
LGBTQ+ IdentityOPEN1.61
Community OrientationOPEN1.56

Worldwide distribution

Worldwide audience distribution share by country for Internet security
CountryShare
United States17.9%
United Kingdom6.8%
Germany5.4%

See Internet security audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Internet security have in United States?

Internet security has an estimated audience of 850,466 people in United States, concentrated in California and Texas.

What is the gender split and age of Internet security fans?

38.8% of Internet security fans are female, 61.2% are male, with an average age of 37.1 years.

Which brands do Internet security fans like most?

Internet security fans show strongest brand affinity for Node.js (96.92×), Web application development (169.81×), and Network security (155.78×) over the country average.

Where do Internet security fans live in United States?

Internet security fans in United States are most concentrated in California (reach 88,961), Texas (reach 67,532), and New York (reach 62,256). These three regions account for the largest share of the active audience.

What other brands do Internet security fans also like?

Beyond Internet security itself, the audience over-indexes on Web application development (169.81×), Network security (155.78×), C (programming language) (56.9×), and C Sharp (programming language) (95.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Internet security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.