A data profile of the people who buy, follow and care about Mobile application development in United States — modelled from more than twelve digital signal sources. Mobile application development has an estimated audience of 1,206,721 people in United States.
The average Mobile application development fan in United States is 31.9 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Internet security, Business intelligence, Data visualization, with strongest over-indexing on Internet security (111.32× the country average).
Demographically, the Mobile application development audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Need for Security, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Mobile application development fan in United States is balanced, around 31.9 years old, with strong Need for Security tendencies and a notable affinity for Internet security.
The key figures that characterise the Mobile application development profile in United States.
48.2% are female, 51.8% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 31.9 |
| Estimated audience size | 1,206,721 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 9% |
Where the Mobile application development audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kansas | ~60K | 6.59× | |
| 02 | Washington, District of Columbia | ~8K | 2.32× | |
| 03 | Louisiana | ~30K | 2.19× | |
| 04 | Texas | ~200K | 1.95× | |
| 05 | Arkansas | ~20K | 1.80× | |
| 06 | Florida | ~100K | 1.74× | |
| 07 | New York | ~100K | 1.72× | |
| 08 | New Mexico | ~10K | 1.63× | |
| 09 | Oklahoma | ~20K | 1.55× | |
| 10 | Colorado | ~30K | 1.37× | |
| 11 | California | ~200K | 1.24× | |
| 12 | Mississippi | ~10K | 1.21× | |
| 13 | Wyoming | ~2K | 1.02× | |
| 14 | Georgia | ~40K | 0.97× | |
| 15 | South Carolina | ~20K | 0.95× | |
| 16 | Alabama | ~20K | 0.89× | |
| 17 | Utah | ~9K | 0.87× | |
| 18 | North Carolina | ~30K | 0.86× | |
| 19 | Tennessee | ~20K | 0.86× | |
| 20 | Maryland | ~20K | 0.85× | |
| 21 | Massachusetts | ~20K | 0.78× | |
| 22 | Idaho | ~5K | 0.77× | |
| 23 | New Jersey | ~20K | 0.75× | |
| 24 | Illinois | ~30K | 0.74× | |
| 25 | Arizona | ~20K | 0.74× | |
| 26 | Missouri | ~10K | 0.74× | |
| 27 | West Virginia | ~4K | 0.73× | |
| 28 | New Hampshire | ~3K | 0.73× | |
| 29 | Alaska | ~2K | 0.72× | |
| 30 | Pennsylvania | ~30K | 0.71× | |
| 31 | Connecticut | ~9K | 0.71× | |
| 32 | Delaware | ~2K | 0.71× | |
| 33 | North Dakota | ~2K | 0.69× | |
| 34 | Nevada | ~8K | 0.68× | |
| 35 | Washington | ~20K | 0.67× | |
| 36 | Oregon | ~9K | 0.67× | |
| 37 | Virginia | ~20K | 0.66× | |
| 38 | South Dakota | ~2K | 0.66× | |
| 39 | Ohio | ~20K | 0.65× | |
| 40 | Kentucky | ~10K | 0.65× | |
| 41 | Montana | ~2K | 0.65× | |
| 42 | Indiana | ~10K | 0.64× | |
| 43 | Rhode Island | ~2K | 0.63× | |
| 44 | Iowa | ~6K | 0.60× | |
| 45 | Michigan | ~20K | 0.59× | |
| 46 | Nebraska | ~3K | 0.56× | |
| 47 | Maine | ~2K | 0.54× | |
| 48 | Wisconsin | ~10K | 0.53× | |
| 49 | Hawaii | ~3K | 0.53× | |
| 50 | Minnesota | ~9K | 0.51× |
The strongest cross-interests of the Mobile application development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet security | Technology & Electronics | 111.32× | ||
| 02 | Internet safety | Internet & Social Media | 58.30× | ||
| 03 | Reseller web hosting | Technology & Electronics | 57.40× | ||
| 04 | Data visualization | Technology & Electronics | 53.43× | ||
| 05 | Product Hunt | Internet & Social Media | 51.06× | ||
| 06 | Business intelligence | Business & Career | 47.22× | ||
| 07 | International education | Business & Career | 28.06× | ||
| 08 | Amazon Web Services | Technology & Electronics | 15.97× | ||
| 09 | Web server | Technology & Electronics | 15.14× | ||
| 10 | Data science | Business & Career | 13.45× | ||
| 11 | Information security | Business & Career | 12.02× | ||
| 12 | Sustainable energy | Home & Garden | 9.98× | ||
| 13 | Retail banking | Business & Career | 9.15× | ||
| 14 | Online banking | Business & Career | 7.84× | ||
| 15 | Computer security | Business & Career | 7.80× | ||
| 16 | Innovation | Business & Career | 7.60× | ||
| 17 | Internet & Social Media | 6.91× | |||
| 18 | Renewable energy | Business & Career | 6.50× | ||
| 19 | FedEx | Business & Career | 5.24× | ||
| 20 | Google Drive | Technology & Electronics | 3.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 14.04× | |
| Sustainability | BALANCE | 2.66× | |
| Family Orientation | CONSERVATISM | 2.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.58× | |
| Creativity | OPEN | 0.66× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Mobile application development has an estimated audience of 1,206,721 people in United States, concentrated in Texas and California.
48.2% of Mobile application development fans are female, 51.8% are male, with an average age of 31.9 years.
Mobile application development fans show strongest brand affinity for Internet security (111.32×), Business intelligence (47.22×), and Data visualization (53.43×) over the country average.
Mobile application development fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Mobile application development itself, the audience over-indexes on Business intelligence (47.22×), Data visualization (53.43×), Web server (15.14×), and International education (28.06×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mobile application development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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