Product Hunt Audience in United States

Product Hunt logo

Product Hunt has an estimated audience of 458,255 people in United States. 38.2% are female, 61.8% are male, average age 35.4. Top regions: California, New York, Texas. Top brand affinities: Creative Commons, WordPress.com, Node.js, Web Designer & Developer, Responsive web design.

The average Product Hunt fan in United States is 35.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Creative Commons, WordPress.com, Node.js, with strongest over-indexing on Creative Commons (37.24× the country average). Demographically, the Product Hunt audience skews more male with an average age of 35.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Product Hunt fans

Demographic split for Product Hunt audience in United States
MetricValue
Female38.2%
Male61.8%
Average age35.4
Estimated audience size458,255

Audience persona

The typical Product Hunt fan in United States is more male, around 35.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Creative Commons.

Top regions in United States

Top regions ranked by reach for Product Hunt in United States
RegionReachAffinity
California168,5513.34×
New York61,4522.4×
Texas50,2371.28×
Florida31,8071.03×
Washington24,1972.63×
New Jersey19,8621.7×
Georgia18,6811.32×
Illinois18,3141.2×
Massachusetts16,5411.83×
Pennsylvania15,4841×
Virginia14,3351.28×
North Carolina13,0370.95×
Ohio11,6000.82×
Colorado10,3641.43×
Arizona9,7681.04×
Michigan9,7470.81×
Maryland8,3991.07×
Oregon8,2521.57×
Tennessee7,9000.86×
Utah6,5921.61×
Indiana6,0050.72×
Connecticut5,5361.2×
Missouri5,4530.74×
Minnesota5,3200.81×
South Carolina4,9240.71×
Nevada4,9011.11×
Washington, District of Columbia3,7432.72×
Wisconsin3,6090.52×
Louisiana3,0810.52×
Kentucky3,0270.53×
Alabama2,9930.47×
Oklahoma2,3230.46×
Kansas2,1830.6×
Arkansas1,9740.52×
Iowa1,7720.47×
Idaho1,7230.75×
Hawaii1,7010.86×
New Hampshire1,5630.87×
Mississippi1,5440.41×
Maine1,3600.83×
Nebraska1,1790.51×
Rhode Island1,1630.8×
New Mexico9480.41×
Delaware8200.65×
Montana7840.62×
West Virginia7150.34×
Vermont5350.67×
Alaska5280.54×
South Dakota4810.45×
Wyoming4280.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Product Hunt audience
BrandAffinityCategory
Creative Commons37.24×Technology & Electronics
WordPress.com129.12×Internet & Social Media
Node.js40.61×Technology & Electronics
Web Designer & Developer387.41×
Responsive web design290.13×Internet & Social Media
MIT Media Lab127.78×Business & Career
OpenAI31.94×Technology & Electronics
Chat GPT24.14×Technology & Electronics
Gemini22.99×Technology & Electronics
Invisible Friends432.18×Business & Career
GitHub32.27×Internet & Social Media
Ruby on Rails163.8×Technology & Electronics
Behance99.31×Internet & Social Media
Microsoft Research245.31×Technology & Electronics
MySQL40.74×Technology & Electronics
SQL47.7×Technology & Electronics
Smashing Magazine205.48×Technology & Electronics
Y Combinator (company)92.89×Business & Career
Relational database management system166.67×Technology & Electronics
C++23.53×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Product Hunt audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.74
Early Adopter MentalityPOWER2.82
Quality AwarenessPREMIUM1.82
Design AffinityPREMIUM1.7
Risk AppetiteTHRILL1.67
Luxury OrientationPREMIUM1.65

Worldwide distribution

Worldwide audience distribution share by country for Product Hunt
CountryShare
China34.8%
United States15.3%
India6.9%

See Product Hunt audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Product Hunt have in United States?

Product Hunt has an estimated audience of 458,255 people in United States, concentrated in California and New York.

What is the gender split and age of Product Hunt fans?

38.2% of Product Hunt fans are female, 61.8% are male, with an average age of 35.4 years.

Which brands do Product Hunt fans like most?

Product Hunt fans show strongest brand affinity for Creative Commons (37.24×), WordPress.com (129.12×), and Node.js (40.61×) over the country average.

Where do Product Hunt fans live in United States?

Product Hunt fans in United States are most concentrated in California (reach 168,551), New York (reach 61,452), and Texas (reach 50,237). These three regions account for the largest share of the active audience.

What other brands do Product Hunt fans also like?

Beyond Product Hunt itself, the audience over-indexes on WordPress.com (129.12×), Node.js (40.61×), Web Designer & Developer (387.41×), and Responsive web design (290.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Product Hunt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.