Rascasse Audience Intelligence

Product Hunt Audience in United States

A data profile of the people who buy, follow and care about Product Hunt in United States — modelled from more than twelve digital signal sources. Product Hunt has an estimated audience of 466,747 people in United States.

#1224among Website / Newspaper / Magazine in United States#384in Internet & Social Media

The average Product Hunt fan in United States is 35.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Creative Commons, WordPress.com, Node.js, with strongest over-indexing on Creative Commons (37.24× the country average).

Demographically, the Product Hunt audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Product Hunt fan in United States is more male, around 35.4 years old, with strong Quality Awareness tendencies and a notable affinity for Creative Commons.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Product Hunt profile in United States.

Audience size
467K
in United States
Gender
38.2%♀
61.8% male
Age
35.4
average years
Country rank
#38139
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Product Hunt

38.2% are female, 61.8% are male, average age 35.4.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Product Hunt audience in United States
MetricValue
Female38.2%
Male61.8%
Average age35.4
Estimated audience size466,747
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Product Hunt audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

15.4%

of the worldwide Product Hunt audience comes from United States.

Worldwide audience distribution share by country for Product Hunt
CountryShare
China34.4%
United States15.4%
India7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Product Hunt audience in United States is strongest.

Fig. 05

Top regions by affinity

Product Hunt fans by region: top regions in United States
#RegionReachAffinity×
01California~200K3.21×
02Wyoming~2K2.42×
03Washington~20K2.35×
04Washington, District of Columbia~3K2.21×
05New York~50K2.12×
06Massachusetts~20K1.71×
07Utah~7K1.62×
08New Jersey~20K1.58×
09Oregon~7K1.40×
10Virginia~20K1.37×
11Colorado~9K1.29×
12Kansas~5K1.27×
13Georgia~20K1.19×
14Texas~50K1.16×
15Illinois~20K1.12×
16Nevada~5K1.09×
17Maryland~8K1.07×
18Connecticut~5K1.07×
19Florida~30K1.06×
20Arizona~9K1.01×
21New Hampshire~2K0.93×
22North Carolina~10K0.92×
23Idaho~2K0.92×
24Rhode Island~1K0.91×
25Pennsylvania~10K0.89×
26Hawaii~2K0.89×
27Alaska<1K0.88×
28Maine~1K0.87×
29North Dakota<1K0.86×
30Tennessee~8K0.85×
31South Dakota<1K0.85×
32Montana~1K0.84×
33Delaware~1K0.84×
34Ohio~10K0.81×
35Michigan~9K0.78×
36Minnesota~5K0.78×
37West Virginia~2K0.78×
38Missouri~6K0.77×
39South Carolina~5K0.75×
40Nebraska~2K0.75×
41Arkansas~3K0.74×
42New Mexico~2K0.73×
43Indiana~6K0.72×
44Mississippi~3K0.72×
45Oklahoma~4K0.71×
46Iowa~3K0.70×
47Louisiana~4K0.68×
48Alabama~4K0.66×
49Kentucky~4K0.66×
50Wisconsin~4K0.63×
Fig. 06

Affinity by region

Affinity by region — Product Hunt, United States
0.63×1.00×3.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Product Hunt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Product Hunt audience
#·InterestCategoryAffinity×
01Invisible FriendsBusiness & Career432.18×
02Web Designer & DeveloperTopic387.41×
03Responsive web designInternet & Social Media290.13×
04Microsoft ResearchTechnology & Electronics245.31×
05Smashing MagazineTechnology & Electronics205.48×
06Relational database management systemTechnology & Electronics166.67×
07Ruby on RailsTechnology & Electronics163.80×
08WordPress.comInternet & Social Media129.12×
09MIT Media LabBusiness & Career127.78×
10BehanceInternet & Social Media99.31×
11Y Combinator (company)Business & Career92.89×
12SQLTechnology & Electronics47.70×
13MySQLTechnology & Electronics40.74×
14Node.jsTechnology & Electronics40.61×
15Creative CommonsTechnology & Electronics37.24×
16GitHubInternet & Social Media32.27×
17OpenAITechnology & Electronics31.94×
18Chat GPTTechnology & Electronics24.14×
19C++Technology & Electronics23.53×
20GeminiTechnology & Electronics22.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Product Hunt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Product Hunt audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM5.09×
Early Adopter MentalityPOWER3.60×
Need for SecurityCONSERVATISM2.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Product Hunt audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.92×
SpiritualityBALANCE0.95×
ExtroversionTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Product Hunt have in United States?

Product Hunt has an estimated audience of 466,747 people in United States, concentrated in California and New York.

02

What is the gender split and age of Product Hunt fans?

38.2% of Product Hunt fans are female, 61.8% are male, with an average age of 35.4 years.

03

Which brands do Product Hunt fans like most?

Product Hunt fans show strongest brand affinity for Creative Commons (37.24×), WordPress.com (129.12×), and Node.js (40.61×) over the country average.

04

Where do Product Hunt fans live in United States?

Product Hunt fans in United States are most concentrated in California (reach ~200K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Product Hunt fans also like?

Beyond Product Hunt itself, the audience over-indexes on WordPress.com (129.12×), Node.js (40.61×), Web Designer & Developer (387.41×), and Responsive web design (290.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Product Hunt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Product Hunt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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