MIT Media Lab Audience in United States

MIT Media Lab logo

MIT Media Lab has an estimated audience of 1,000,244 people in United States. 46.3% are female, 53.7% are male, average age 40.9. Top regions: Massachusetts, California, New York. Top brand affinities: Lulu 黃路梓茵, Product design, Lindy Hop, Business English, Mothercare.

The average MIT Media Lab fan in United States is 40.9 years old, balanced, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, New York. Top brand affinities include Lulu 黃路梓茵, Product design, Lindy Hop, with strongest over-indexing on Lulu 黃路梓茵 (63.36× the country average). Demographically, the MIT Media Lab audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI

Demographics of MIT Media Lab fans

Demographic split for MIT Media Lab audience in United States
MetricValue
Female46.3%
Male53.7%
Average age40.9
Estimated audience size1,000,244

Audience persona

The typical MIT Media Lab fan in United States is balanced, around 40.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for MIT Media Lab in United States
RegionReachAffinity
Massachusetts379,56119.26×
California139,7201.27×
New York98,9451.77×
Texas42,6100.5×
Pennsylvania27,5290.82×
Florida23,9100.35×
Illinois23,0380.69×
New Jersey21,2910.84×
Virginia20,2040.83×
Washington20,1951.01×
Georgia17,2100.56×
Michigan16,2310.62×
North Carolina14,0180.47×
Maryland13,3720.78×
Connecticut12,1341.21×
Rhode Island9,5332.99×
Ohio8,7870.29×
Colorado8,4880.54×
Indiana7,2740.4×
Oregon6,8490.6×
Arizona6,5170.32×
Washington, District of Columbia6,4572.15×
New Hampshire5,9231.5×
Missouri5,3090.33×
Wisconsin5,1240.34×
Minnesota5,0960.36×
Tennessee4,4680.22×
Kentucky3,7820.3×
Utah3,4940.39×
Maine3,3570.94×
South Carolina3,3540.22×
Louisiana3,0720.24×
Nevada3,0130.31×
Alabama2,6310.19×
Iowa2,4010.29×
Kansas2,2130.28×
Oklahoma2,1620.19×
Vermont2,0541.17×
Arkansas1,7190.21×
Wyoming1,6611.12×
Mississippi1,6590.2×
Hawaii1,6110.37×
West Virginia1,3690.29×
Alaska1,3660.64×
Nebraska1,2890.26×
New Mexico1,2820.26×
Idaho1,2640.25×
Montana1,1910.43×
South Dakota1,1760.51×
North Dakota1,1450.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MIT Media Lab audience
BrandAffinityCategory
Lulu 黃路梓茵63.36×Movies & TV
Product design5.26×Business & Career
Lindy Hop17.29×Music & Radio
Business English8.39×Business & Career
Mothercare4.42×Kids & Family
Nebraska Cornhuskers10.09×Sports
Urban horticulture3.8×Home & Garden
Wikia3.53×Internet & Social Media
Ellmau145.83×Travel & Leisure
Natural rubber2×Cars & Mobility
Jeremy Riddle35.05×Music & Radio
Israel1.69×Travel & Leisure
Jesse Plemons2.67×Movies & TV
edureka27.78×Business & Career
Atkins diet3.49×Health
Hoonigan5.53×Cars & Mobility
Hypertext3.65×Technology & Electronics
Necktie2.96×Fashion & Accessoires
Elsword8.93×Games
Monogram2×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MIT Media Lab audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.82
Design AffinityPREMIUM2.6
Early Adopter MentalityPOWER2.34
Family OrientationCONSERVATISM2.1
SustainabilityBALANCE1.87
TravellingTHRILL1.7

Worldwide distribution

Worldwide audience distribution share by country for MIT Media Lab
CountryShare
United States43.3%
Japan7.5%
India7.4%

See MIT Media Lab audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does MIT Media Lab have in United States?

MIT Media Lab has an estimated audience of 1,000,244 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of MIT Media Lab fans?

46.3% of MIT Media Lab fans are female, 53.7% are male, with an average age of 40.9 years.

Which brands do MIT Media Lab fans like most?

MIT Media Lab fans show strongest brand affinity for Lulu 黃路梓茵 (63.36×), Product design (5.26×), and Lindy Hop (17.29×) over the country average.

Where do MIT Media Lab fans live in United States?

MIT Media Lab fans in United States are most concentrated in Massachusetts (reach 379,561), California (reach 139,720), and New York (reach 98,945). These three regions account for the largest share of the active audience.

What other brands do MIT Media Lab fans also like?

Beyond MIT Media Lab itself, the audience over-indexes on Product design (5.26×), Lindy Hop (17.29×), Business English (8.39×), and Mothercare (4.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MIT Media Lab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.