Rascasse Audience Intelligence

MIT Media Lab Audience in United States

A data profile of the people who buy, follow and care about MIT Media Lab in United States — modelled from more than twelve digital signal sources. MIT Media Lab has an estimated audience of 1,000,244 people in United States.

#2127among POI in United States#1556in Business & Career

The average MIT Media Lab fan in United States is 40.9 years old, balanced, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, New York.

Top brand affinities include Product Hunt, Dropbox (service), LibreOffice, with strongest over-indexing on Product Hunt (127.78× the country average).

Demographically, the MIT Media Lab audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MIT Media Lab fan in United States is balanced, around 40.9 years old, with strong Family Orientation tendencies and a notable affinity for Product Hunt.

Category: Business & Career · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MIT Media Lab profile in United States.

Audience size
1M
in United States
Gender
46.3%♀
53.7% male
Age
40.9
average years
Country rank
#23660
POI in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MIT Media Lab fans

46.3% are female, 53.7% are male, average age 40.9.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for MIT Media Lab audience in United States
MetricValue
Female46.3%
Male53.7%
Average age40.9
Estimated audience size1,000,244
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the MIT Media Lab audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3918%
40-4920%
50+26%
Fig. 04

Worldwide distribution

43.3%

of the worldwide MIT Media Lab audience comes from United States.

Worldwide audience distribution share by country for MIT Media Lab
CountryShare
United States43.3%
Japan7.5%
India7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MIT Media Lab audience in United States is strongest.

Fig. 05

Top regions by affinity

MIT Media Lab fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~500K23.53×
02Rhode Island~6K2.00×
03Washington, District of Columbia~5K1.56×
04New York~80K1.39×
05New Hampshire~5K1.22×
06Vermont~2K1.02×
07California~100K1.01×
08Connecticut~10K1.01×
09Maine~3K0.93×
10Alaska~2K0.92×
11North Dakota~2K0.90×
12South Dakota~2K0.89×
13Washington~20K0.88×
14Montana~2K0.87×
15Delaware~2K0.85×
16Idaho~4K0.84×
17West Virginia~4K0.83×
18Mississippi~7K0.82×
19Hawaii~4K0.82×
20New Mexico~4K0.81×
21Nebraska~4K0.80×
22Arkansas~6K0.77×
23New Jersey~20K0.76×
24Maryland~10K0.76×
25Kansas~6K0.76×
26Oklahoma~8K0.74×
27Pennsylvania~20K0.73×
28Virginia~20K0.73×
29Iowa~6K0.73×
30Oregon~8K0.70×
31Illinois~20K0.69×
32Louisiana~9K0.69×
33Kentucky~9K0.69×
34Nevada~7K0.69×
35Utah~6K0.69×
36Alabama~10K0.68×
37South Carolina~10K0.64×
38Colorado~10K0.63×
39Wisconsin~9K0.63×
40Georgia~20K0.62×
41Michigan~20K0.61×
42Missouri~10K0.61×
43Minnesota~9K0.61×
44Indiana~10K0.60×
45Tennessee~10K0.59×
46Arizona~10K0.56×
47North Carolina~20K0.55×
48Ohio~20K0.51×
49Texas~40K0.48×
50Florida~30K0.44×
Fig. 06

Affinity by region

Affinity by region — MIT Media Lab, United States
0.44×1.00×23.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MIT Media Lab audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MIT Media Lab audience
#·InterestCategoryAffinity×
01Product HuntInternet & Social Media127.78×
02LibreOfficeTechnology & Electronics93.89×
03A Million Ways to Die in the WestMovies & TV56.80×
04LiveScienceBusiness & Career51.47×
05AngelListBusiness & Career48.32×
06KaggleTechnology & Electronics39.20×
07American Museum of Natural HistoryArts & Culture35.97×
08Tom's HardwareTechnology & Electronics33.18×
09Key FoodShopping31.59×
10Dropbox (service)Technology & Electronics28.92×
11Paperless PostShopping25.77×
12Home2 Suites by HiltonTravel & Leisure19.35×
13Casino gamesGames10.23×
14Sustainable energyHome & Garden9.59×
15Elon MuskBusiness & Career9.47×
16DuckDuckGoInternet & Social Media8.49×
17The UPS StoreShopping7.63×
18Creative CommonsTechnology & Electronics6.90×
19Renewable energyBusiness & Career6.52×
20InnovationBusiness & Career5.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MIT Media Lab audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MIT Media Lab audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.06×
SustainabilityBALANCE2.81×
PatriotismCONSERVATISM2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MIT Media Lab audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Pet OwnershipJOY0.78×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MIT Media Lab have in United States?

MIT Media Lab has an estimated audience of 1,000,244 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of MIT Media Lab fans?

46.3% of MIT Media Lab fans are female, 53.7% are male, with an average age of 40.9 years.

03

Which brands do MIT Media Lab fans like most?

MIT Media Lab fans show strongest brand affinity for Product Hunt (127.78×), Dropbox (service) (28.92×), and LibreOffice (93.89×) over the country average.

04

Where do MIT Media Lab fans live in United States?

MIT Media Lab fans in United States are most concentrated in Massachusetts (reach ~500K), California (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do MIT Media Lab fans also like?

Beyond MIT Media Lab itself, the audience over-indexes on Dropbox (service) (28.92×), LibreOffice (93.89×), The UPS Store (7.63×), and LiveScience (51.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See MIT Media Lab audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MIT Media Lab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →