Kaggle Audience in United States

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Kaggle has an estimated audience of 626,160 people in United States. 27.7% are female, 72.3% are male, average age 42.5. Top regions: California, Texas, New York. Top brand affinities: Stuff (magazine), Edge (magazine), Data mining, Alan Turing, Real-time business intelligence.

The average Kaggle fan in United States is 42.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Stuff (magazine), Edge (magazine), Data mining, with strongest over-indexing on Stuff (magazine) (115.18× the country average). Demographically, the Kaggle audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Kaggle fans

Demographic split for Kaggle audience in United States
MetricValue
Female27.7%
Male72.3%
Average age42.5
Estimated audience size626,160

Audience persona

The typical Kaggle fan in United States is more male, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for Stuff (magazine).

Top regions in United States

Top regions ranked by reach for Kaggle in United States
RegionReachAffinity
California146,6792.13×
Texas67,7101.26×
New York60,4061.73×
Florida33,0910.78×
Massachusetts30,2822.45×
New Jersey29,2031.83×
Illinois28,3951.36×
Virginia25,4901.67×
Pennsylvania25,0821.19×
Washington22,6481.8×
North Carolina22,0411.17×
Georgia21,5561.12×
Ohio15,4050.8×
Michigan15,2590.93×
Maryland14,7421.37×
Indiana13,3081.16×
Arizona13,2211.03×
Missouri11,7921.17×
Colorado10,2421.04×
Tennessee9,1830.73×
Connecticut8,8191.4×
Minnesota8,5590.95×
Oregon8,2051.14×
Wisconsin7,6650.81×
Utah6,7921.21×
South Carolina5,4800.58×
Iowa5,3601.04×
Alabama5,3250.61×
Oklahoma4,8890.7×
Kansas4,7060.95×
Arkansas4,6980.91×
Kentucky4,4750.57×
Nevada4,4150.73×
Louisiana4,3730.54×
Washington, District of Columbia4,1032.18×
Mississippi2,7810.54×
Rhode Island2,4211.21×
New Hampshire2,1730.88×
Idaho2,1200.68×
Nebraska1,8590.59×
Hawaii1,6040.6×
New Mexico1,5610.5×
Maine1,4960.67×
Delaware1,4110.82×
West Virginia1,1340.39×
Vermont9580.87×
South Dakota9350.65×
Montana8690.5×
North Dakota5040.39×
Alaska4580.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kaggle audience
BrandAffinityCategory
Stuff (magazine)115.18×Technology & Electronics
Edge (magazine)79.49×Games
Data mining67.52×Technology & Electronics
Alan Turing80.12×Politics & Society
Real-time business intelligence158.87×Business & Career
The Register84.27×News
TensorFlow148.33×Technology & Electronics
GitHub20.49×Internet & Social Media
Gene Hackman108.79×Movies & TV
The UPS Store9.76×Shopping
AngelList64.06×Business & Career
LSI Corporation225.74×Business & Career
Hhgregg145.92×Home & Garden
Gemini10.3×Technology & Electronics
Data analysis19.61×Technology & Electronics
Data modeling58.24×Technology & Electronics
Evernote55.27×Internet & Social Media
Taipei21.52×Travel & Leisure
Neowin81.51×Technology & Electronics
Michael Douglas20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kaggle audience
TraitClusterScore
Need for SecurityCONSERVATISM2.5
Early Adopter MentalityPOWER2.25
Luxury OrientationPREMIUM1.93
Quality AwarenessPREMIUM1.89
LGBTQ+ IdentityOPEN1.88
Career OrientationPOWER1.68

Worldwide distribution

Worldwide audience distribution share by country for Kaggle
CountryShare
China25.4%
India22.4%
United States6.3%

See Kaggle audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Kaggle have in United States?

Kaggle has an estimated audience of 626,160 people in United States, concentrated in California and Texas.

What is the gender split and age of Kaggle fans?

27.7% of Kaggle fans are female, 72.3% are male, with an average age of 42.5 years.

Which brands do Kaggle fans like most?

Kaggle fans show strongest brand affinity for Stuff (magazine) (115.18×), Edge (magazine) (79.49×), and Data mining (67.52×) over the country average.

Where do Kaggle fans live in United States?

Kaggle fans in United States are most concentrated in California (reach 146,679), Texas (reach 67,710), and New York (reach 60,406). These three regions account for the largest share of the active audience.

What other brands do Kaggle fans also like?

Beyond Kaggle itself, the audience over-indexes on Edge (magazine) (79.49×), Data mining (67.52×), Alan Turing (80.12×), and Real-time business intelligence (158.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kaggle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.