Rascasse Audience Intelligence

Kaggle Target Market in United States

A data profile of the people who buy, follow and care about Kaggle in United States — modelled from more than twelve digital signal sources. Kaggle has an estimated audience of 627,489 people in United States.

#3292among Brand in United States#923in Technology & Electronics

The average Kaggle fan in United States is 42.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Stuff (magazine), Edge (magazine), Data mining, with strongest over-indexing on Stuff (magazine) (115.18× the country average).

Demographically, the Kaggle audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kaggle fan in United States is more male, around 42.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Stuff (magazine).

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kaggle profile in United States.

Audience size
627K
in United States
Gender
27.7%♀
72.3% male
Age
42.5
average years
Country rank
#31946
Brand in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kaggle

27.7% are female, 72.3% are male, average age 42.5.

Fig. 02

Gender split

27.7%
Female
72.3%
Male
Demographic split for Kaggle audience in United States
MetricValue
Female27.7%
Male72.3%
Average age42.5
Estimated audience size627,489
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Kaggle audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3917%
40-4920%
50+31%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Kaggle audience comes from United States.

Worldwide audience distribution share by country for Kaggle
CountryShare
China24.6%
India23.8%
United States6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kaggle audience in United States is strongest.

Fig. 05

Top regions by affinity

Kaggle customers by region in United States
#RegionReachAffinity×
01Massachusetts~30K2.27×
02California~100K2.17×
03Washington, District of Columbia~4K2.14×
04New Jersey~30K1.77×
05Washington~20K1.74×
06New York~60K1.62×
07Virginia~20K1.62×
08Maryland~10K1.37×
09Connecticut~8K1.33×
10Illinois~30K1.30×
11Texas~60K1.21×
12Pennsylvania~30K1.20×
13Utah~7K1.19×
14Oregon~8K1.18×
15Rhode Island~2K1.18×
16Indiana~10K1.15×
17Georgia~20K1.13×
18North Carolina~20K1.13×
19Missouri~10K1.07×
20Iowa~5K1.05×
21Arizona~10K1.03×
22Colorado~10K1.02×
23Arkansas~5K0.99×
24Kansas~5K0.99×
25New Hampshire~2K0.93×
26Vermont~1K0.92×
27Michigan~10K0.91×
28Delaware~2K0.91×
29Minnesota~8K0.90×
30Wisconsin~8K0.85×
31Ohio~20K0.82×
32South Dakota~1K0.82×
33Tennessee~10K0.80×
34Nevada~5K0.80×
35Idaho~3K0.80×
36Florida~30K0.77×
37Maine~2K0.77×
38Hawaii~2K0.74×
39Oklahoma~5K0.73×
40Nebraska~2K0.73×
41Louisiana~6K0.70×
42Alaska<1K0.69×
43Kentucky~5K0.68×
44North Dakota<1K0.68×
45Alabama~6K0.67×
46Mississippi~3K0.67×
47Montana~1K0.67×
48South Carolina~6K0.65×
49New Mexico~2K0.65×
50West Virginia~2K0.60×
Fig. 06

Affinity by region

Affinity by region — Kaggle, United States
0.60×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kaggle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kaggle audience
#·InterestCategoryAffinity×
01LSI CorporationBusiness & Career225.74×
02Real-time business intelligenceBusiness & Career158.87×
03TensorFlowTechnology & Electronics148.33×
04HhgreggHome & Garden145.92×
05Stuff (magazine)Technology & Electronics115.18×
06Gene HackmanMovies & TV108.79×
07The RegisterNews84.27×
08NeowinTechnology & Electronics81.51×
09Alan TuringPolitics & Society80.12×
10Edge (magazine)Games79.49×
11Data miningTechnology & Electronics67.52×
12AngelListBusiness & Career64.06×
13Data modelingTechnology & Electronics58.24×
14EvernoteInternet & Social Media55.27×
15TaipeiTravel & Leisure21.52×
16GitHubInternet & Social Media20.49×
17Anna FarisMovies & TV20.00×
18Data analysisTechnology & Electronics19.61×
19GeminiTechnology & Electronics10.30×
20The UPS StoreShopping9.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kaggle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kaggle audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.71×
Need for SecurityCONSERVATISM2.21×
Career OrientationPOWER2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kaggle audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
ExtroversionTHRILL0.88×
TraditionCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kaggle's target market in United States?

Kaggle's target market in United States covers an estimated 627,489 people, concentrated in California and Texas.

02

What is the gender split and age of Kaggle customers?

27.7% of the Kaggle audience are female, 72.3% are male, with an average age of 42.5 years.

03

Which brands do Kaggle fans like most?

Kaggle fans show strongest brand affinity for Stuff (magazine) (115.18×), Edge (magazine) (79.49×), and Data mining (67.52×) over the country average.

04

Where do Kaggle fans live in United States?

Kaggle fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Kaggle fans also like?

Beyond Kaggle itself, the audience over-indexes on Edge (magazine) (79.49×), Data mining (67.52×), Alan Turing (80.12×), and Real-time business intelligence (158.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Kaggle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kaggle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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