Rascasse Audience Intelligence

Data modeling Audience in United States

A data profile of the people who buy, follow and care about Data modeling in United States — modelled from more than twelve digital signal sources. Data modeling has an estimated audience of 862,860 people in United States.

#9223among Topic in United States#782in Technology & Electronics

The average Data modeling fan in United States is 42.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Business software, Business intelligence, Statistics, with strongest over-indexing on Business software (42.78× the country average).

Demographically, the Data modeling audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Data modeling fan in United States is more male, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Business software.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Data modeling profile in United States.

Audience size
863K
in United States
Gender
41.3%♀
58.7% male
Age
42.3
average years
Country rank
#26108
Topic in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Data modeling fans

41.3% are female, 58.7% are male, average age 42.3.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Data modeling audience in United States
MetricValue
Female41.3%
Male58.7%
Average age42.3
Estimated audience size862,860
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Data modeling audience in United States
Age bracketShare%
16-1911%
20-2919%
30-3921%
40-4922%
50+26%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Data modeling audience comes from United States.

Worldwide audience distribution share by country for Data modeling
CountryShare
United States23.5%
India10.4%
United Kingdom7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Data modeling audience in United States is strongest.

Fig. 05

Top regions by affinity

Data modeling fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~40K1.96×
02Washington, District of Columbia~5K1.91×
03Massachusetts~30K1.82×
04Washington~30K1.79×
05New York~80K1.66×
06New Jersey~30K1.58×
07Illinois~40K1.43×
08Maryland~20K1.43×
09California~100K1.41×
10Texas~100K1.40×
11Georgia~40K1.40×
12Colorado~20K1.24×
13North Carolina~30K1.22×
14Minnesota~10K1.15×
15Oregon~10K1.14×
16Connecticut~9K1.07×
17Arizona~20K1.06×
18Pennsylvania~30K1.03×
19Utah~8K1.01×
20Ohio~30K0.99×
21Missouri~10K0.98×
22Kansas~7K0.98×
23New Hampshire~3K0.98×
24Nebraska~4K0.97×
25Delaware~2K0.97×
26Rhode Island~3K0.95×
27Alaska~2K0.95×
28Vermont~1K0.95×
29Indiana~10K0.94×
30North Dakota~2K0.93×
31Wisconsin~10K0.92×
32South Dakota~2K0.92×
33Michigan~20K0.91×
34Iowa~6K0.91×
35Arkansas~6K0.91×
36Montana~2K0.90×
37Tennessee~20K0.89×
38Idaho~4K0.86×
39West Virginia~3K0.86×
40Hawaii~3K0.86×
41Maine~3K0.86×
42Oklahoma~8K0.85×
43New Mexico~4K0.83×
44Nevada~7K0.81×
45Mississippi~6K0.81×
46Kentucky~9K0.80×
47Florida~50K0.79×
48South Carolina~10K0.76×
49Alabama~9K0.74×
50Louisiana~8K0.74×
Fig. 06

Affinity by region

Affinity by region — Data modeling, United States
0.74×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Data modeling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Data modeling audience
#·InterestCategoryAffinity×
01TensorFlowTechnology & Electronics83.62×
02Tableau SoftwareBusiness & Career82.00×
03KaggleTechnology & Electronics58.24×
04Business intelligenceBusiness & Career44.68×
05Business softwareBusiness & Career42.78×
06Data visualizationTechnology & Electronics33.80×
07Amazon Web ServicesTechnology & Electronics33.52×
08Microsoft AzureTechnology & Electronics33.20×
09Internet securityTechnology & Electronics33.19×
10StatisticsBusiness & Career29.19×
11Data scienceBusiness & Career28.87×
12Massive open online courseBusiness & Career20.00×
13Information securityBusiness & Career13.02×
14Computer securityBusiness & Career10.99×
15InnovationBusiness & Career7.63×
16Web serverTechnology & Electronics6.34×
17Master of Business AdministrationBusiness & Career5.59×
18LinkedInInternet & Social Media5.55×
19Cloud computingTechnology & Electronics5.03×
20RedditInternet & Social Media2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Data modeling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Data modeling audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM8.76×
Career OrientationPOWER2.54×
PatriotismCONSERVATISM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Data modeling audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
ExtroversionTHRILL0.76×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Data modeling have in United States?

Data modeling has an estimated audience of 862,860 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Data modeling fans?

41.3% of Data modeling fans are female, 58.7% are male, with an average age of 42.3 years.

03

Which brands do Data modeling fans like most?

Data modeling fans show strongest brand affinity for Business software (42.78×), Business intelligence (44.68×), and Statistics (29.19×) over the country average.

04

Where do Data modeling fans live in United States?

Data modeling fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Data modeling fans also like?

Beyond Data modeling itself, the audience over-indexes on Business intelligence (44.68×), Statistics (29.19×), Data science (28.87×), and Amazon Web Services (33.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Data modeling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Data modeling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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