Statistics Audience in United States

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Statistics has an estimated audience of 6,132,548 people in United States. 51.4% are female, 48.6% are male, average age 42.9. Top regions: California, Texas, North Carolina. Top brand affinities: Performance-based advertising, Koufax, Data modeling, Criteria, AVG (software).

The average Statistics fan in United States is 42.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, North Carolina. Top brand affinities include Performance-based advertising, Koufax, Data modeling, with strongest over-indexing on Performance-based advertising (23.29× the country average). Demographically, the Statistics audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Statistics fans

Demographic split for Statistics audience in United States
MetricValue
Female51.4%
Male48.6%
Average age42.9
Estimated audience size6,132,548

Audience persona

The typical Statistics fan in United States is balanced, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Performance-based advertising.

Top regions in United States

Top regions ranked by reach for Statistics in United States
RegionReachAffinity
California892,3321.32×
Texas629,2861.19×
North Carolina583,1243.16×
Florida463,6641.12×
New York401,6271.17×
Georgia247,4811.31×
Illinois213,3471.04×
Pennsylvania199,7990.97×
Ohio181,3100.96×
New Jersey168,0931.08×
Massachusetts167,2631.38×
Virginia167,1381.12×
Michigan155,9160.97×
Washington131,4521.07×
Maryland130,6891.24×
Tennessee125,1381.02×
Arizona123,4950.99×
South Carolina115,7211.25×
Indiana99,6400.89×
Missouri90,1490.91×
Louisiana87,1131.1×
Alabama79,6660.93×
Colorado77,2710.8×
Minnesota75,9050.86×
Wisconsin73,3350.79×
Kentucky65,0590.85×
Oregon65,0040.92×
Connecticut62,8751.02×
Mississippi62,1091.23×
Oklahoma58,4410.86×
Nevada49,0430.83×
Utah45,3060.82×
Iowa44,9190.89×
Kansas42,9030.89×
Arkansas42,8080.85×
New Mexico28,5110.93×
West Virginia27,8130.97×
Nebraska24,8070.81×
Idaho24,4610.8×
Washington, District of Columbia22,7281.23×
Hawaii22,6160.86×
Delaware18,7051.11×
New Hampshire17,5380.73×
Rhode Island16,5210.85×
Maine16,1730.74×
Montana11,4800.67×
North Dakota10,0050.79×
South Dakota8,8540.62×
Alaska8,6850.66×
Vermont8,4760.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Statistics audience
BrandAffinityCategory
Performance-based advertising23.29×Business & Career
Koufax30×Music & Radio
Data modeling29.19×Technology & Electronics
Criteria30×Music & Radio
AVG (software)25.92×Technology & Electronics
X1.73×Internet & Social Media
CNN1.93×Movies & TV
Breaking news2.02×Movies & TV
Politics1.89×Politics & Society
Data science6.99×Business & Career
Social network1.54×Internet & Social Media
Research1.98×Business & Career
Education1.59×Business & Career
Checkers6.91×Food & Beverages
Science1.63×Business & Career
Organization1.76×Business & Career
Celebrity1.56×Movies & TV
Humour1.6×Literature
Money1.64×Business & Career
Employment1.65×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Statistics audience
TraitClusterScore
Quality AwarenessPREMIUM2.09
Need for SecurityCONSERVATISM1.7
PatriotismCONSERVATISM1.56
Career OrientationPOWER1.49
Risk AppetiteTHRILL1.48
Early Adopter MentalityPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for Statistics
CountryShare
United States17.3%
India4.1%
Italy3.2%

See Statistics audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Statistics have in United States?

Statistics has an estimated audience of 6,132,548 people in United States, concentrated in California and Texas.

What is the gender split and age of Statistics fans?

51.4% of Statistics fans are female, 48.6% are male, with an average age of 42.9 years.

Which brands do Statistics fans like most?

Statistics fans show strongest brand affinity for Performance-based advertising (23.29×), Koufax (30×), and Data modeling (29.19×) over the country average.

Where do Statistics fans live in United States?

Statistics fans in United States are most concentrated in California (reach 892,332), Texas (reach 629,286), and North Carolina (reach 583,124). These three regions account for the largest share of the active audience.

What other brands do Statistics fans also like?

Beyond Statistics itself, the audience over-indexes on Koufax (30×), Data modeling (29.19×), Criteria (30×), and AVG (software) (25.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Statistics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.