Rascasse Audience Intelligence

Statistics Audience in United States

A data profile of the people who buy, follow and care about Statistics in United States — modelled from more than twelve digital signal sources. Statistics has an estimated audience of 6,132,548 people in United States.

#178among Field of study in United States#3317among Topic in United States#520in Business & Career

The average Statistics fan in United States is 42.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, North Carolina.

Top brand affinities include Performance-based advertising, Koufax, Data modeling, with strongest over-indexing on Performance-based advertising (23.29× the country average).

Demographically, the Statistics audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Statistics fan in United States is balanced, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Performance-based advertising.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Statistics profile in United States.

Audience size
6.1M
in United States
Gender
51.4%♀
48.6% male
Age
42.9
average years
Country rank
#5625
Topic in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Statistics fans

51.4% are female, 48.6% are male, average age 42.9.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Statistics audience in United States
MetricValue
Female51.4%
Male48.6%
Average age42.9
Estimated audience size6,132,548
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Statistics audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Statistics audience comes from United States.

Worldwide audience distribution share by country for Statistics
CountryShare
United States17.3%
India4.1%
Italy3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Statistics audience in United States is strongest.

Fig. 05

Top regions by affinity

Statistics fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~500K2.91×
02California~900K1.28×
03Georgia~200K1.28×
04Massachusetts~200K1.26×
05South Carolina~100K1.26×
06Texas~700K1.24×
07Mississippi~60K1.24×
08Maryland~100K1.19×
09Delaware~20K1.13×
10Virginia~200K1.10×
11Louisiana~90K1.10×
12Washington, District of Columbia~20K1.07×
13New York~400K1.06×
14New Jersey~200K1.04×
15Illinois~200K1.02×
16West Virginia~30K1.01×
17Florida~400K1.00×
18Washington~100K1.00×
19Pennsylvania~200K0.99×
20Connecticut~60K0.99×
21Tennessee~100K0.97×
22Alabama~80K0.96×
23Iowa~50K0.95×
24Hawaii~30K0.95×
25Ohio~200K0.94×
26Arizona~100K0.94×
27Oklahoma~60K0.93×
28Michigan~100K0.92×
29Indiana~100K0.92×
30Kentucky~70K0.92×
31New Mexico~30K0.92×
32Missouri~90K0.91×
33Arkansas~50K0.91×
34Kansas~40K0.91×
35Oregon~60K0.89×
36Rhode Island~20K0.89×
37North Dakota~10K0.89×
38Minnesota~80K0.88×
39Nebraska~30K0.87×
40Nevada~50K0.85×
41Vermont~9K0.85×
42Wisconsin~80K0.84×
43Utah~50K0.84×
44Idaho~30K0.84×
45Maine~20K0.83×
46South Dakota~10K0.82×
47Colorado~80K0.81×
48Alaska~10K0.81×
49New Hampshire~20K0.80×
50Montana~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Statistics, United States
0.76×1.00×2.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Statistics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Statistics audience
#·InterestCategoryAffinity×
01KoufaxMusic & Radio30.00×
02CriteriaMusic & Radio30.00×
03Data modelingTechnology & Electronics29.19×
04AVG (software)Technology & Electronics25.92×
05Performance-based advertisingBusiness & Career23.29×
06Data scienceBusiness & Career6.99×
07CheckersFood & Beverages6.91×
08Mitch McConnellPolitics & Society2.73×
09Melania TrumpPolitics & Society2.54×
10Breaking newsMovies & TV2.02×
11ResearchBusiness & Career1.98×
12United States Postal ServiceBusiness & Career1.96×
13CNNMovies & TV1.93×
14PoliticsPolitics & Society1.89×
15OrganizationBusiness & Career1.76×
16XInternet & Social Media1.73×
17Donald TrumpPolitics & Society1.67×
18ScienceBusiness & Career1.63×
19EducationBusiness & Career1.59×
20Social networkInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Statistics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Statistics audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.86×
SpiritualityBALANCE1.64×
Community OrientationOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Statistics audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
Luxury OrientationPREMIUM0.88×
Price SensitivityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Statistics have in United States?

Statistics has an estimated audience of 6,132,548 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Statistics fans?

51.4% of Statistics fans are female, 48.6% are male, with an average age of 42.9 years.

03

Which brands do Statistics fans like most?

Statistics fans show strongest brand affinity for Performance-based advertising (23.29×), Koufax (30×), and Data modeling (29.19×) over the country average.

04

Where do Statistics fans live in United States?

Statistics fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and North Carolina (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Statistics fans also like?

Beyond Statistics itself, the audience over-indexes on Koufax (30×), Data modeling (29.19×), Criteria (30×), and AVG (software) (25.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Statistics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Statistics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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