Performance-based advertising Audience in United States
Performance-based advertising has an estimated audience of 2,894,672 people in United States. 59.2% are female, 40.8% are male, average age 38.9. Top brand affinities: Jesse Plemons, Eddie Lacy, Mount Kilimanjaro, Kierra Sheard, Seoul National University of Education.
Top brand affinities include Jesse Plemons, Eddie Lacy, Mount Kilimanjaro, with strongest over-indexing on Jesse Plemons (7.62× the country average). Demographically, the Performance-based advertising audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Category: Business & Career · Type: Topic
Demographics of Performance-based advertising fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 38.9 |
| Estimated audience size | 2,894,672 |
Audience persona
The typical Performance-based advertising fan in United States is more female, around 38.9 years old, with strong Career Orientation tendencies and a notable affinity for Jesse Plemons.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jesse Plemons | 7.62× | Movies & TV |
| Eddie Lacy | 28.89× | Sports |
| Mount Kilimanjaro | 20× | Travel & Leisure |
| Kierra Sheard | 17.24× | Music & Radio |
| Seoul National University of Education | 20× | Business & Career |
| Nebraska Cornhuskers football | 2.75× | Sports |
| Figure painting (hobby) | 3.89× | Arts & Culture |
| Queens College, City University of New York | 4.63× | Business & Career |
| JDSU | 1.78× | Business & Career |
| Jaws | 3.11× | Movies & TV |
| Staycation | 1.84× | Home & Garden |
| Regional styles of Mexican music | 1.58× | Music & Radio |
| Mangaka | 2.16× | Literature |
| Nurse education | 1.65× | Kids & Family |
| Home staging | 2.62× | Home & Garden |
| Charlamagne Tha God | 4.56× | Movies & TV |
| 103.3 KLOU | 24.09× | Music & Radio |
| Noodle (Gorillaz) | 1.66× | Music & Radio |
| Grammarly | 2.01× | Business & Career |
| Hocus Pocus | 2.04× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.72 |
| Risk Appetite | THRILL | 1.5 |
| Need for Security | CONSERVATISM | 1.47 |
| Family Orientation | CONSERVATISM | 1.42 |
| Mindfulness | BALANCE | 1.36 |
| Convenience Orientation | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.5% |
| Brazil | 8.1% |
| United Kingdom | 6.3% |
See Performance-based advertising audiences in other countries
- Performance-based advertising — Germany
- Performance-based advertising — United Kingdom
- Performance-based advertising — France
- Performance-based advertising — Italy
- Performance-based advertising — Spain
- Performance-based advertising — Brazil
- Performance-based advertising — Japan
- Performance-based advertising — South Korea
- Performance-based advertising — India
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Performance-based advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.