Rascasse Audience Intelligence

Performance-based advertising Audience in United States

A data profile of the people who buy, follow and care about Performance-based advertising in United States — modelled from more than twelve digital signal sources. Performance-based advertising has an estimated audience of 2,894,672 people in United States.

#5209among Topic in United States#874in Business & Career

The average Performance-based advertising fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Statistics, Affiliate marketing, Business software, with strongest over-indexing on Statistics (23.29× the country average).

Demographically, the Performance-based advertising audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Performance-based advertising fan in United States is more female, around 38.9 years old, with strong Career Orientation tendencies and a notable affinity for Statistics.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Performance-based advertising profile in United States.

Audience size
2.9M
in United States
Gender
59.2%♀
40.8% male
Age
38.9
average years
Country rank
#10608
Topic in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Performance-based advertising fans

59.2% are female, 40.8% are male, average age 38.9.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Performance-based advertising audience in United States
MetricValue
Female59.2%
Male40.8%
Average age38.9
Estimated audience size2,894,672
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Performance-based advertising audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

43.5%

of the worldwide Performance-based advertising audience comes from United States.

Worldwide audience distribution share by country for Performance-based advertising
CountryShare
United States43.5%
Brazil8.1%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Performance-based advertising audience in United States is strongest.

Fig. 05

Top regions by affinity

Performance-based advertising fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~100K1.76×
02New Jersey~100K1.52×
03North Dakota~7K1.12×
04West Virginia~10K1.06×
05Kansas~20K1.05×
06Oregon~30K1.04×
07Idaho~20K1.04×
08Maine~10K1.04×
09Rhode Island~9K1.03×
10Washington, District of Columbia~9K1.03×
11Oklahoma~30K1.02×
12Montana~8K1.02×
13Vermont~5K1.02×
14Arkansas~20K1.01×
15New Hampshire~10K1.01×
16South Dakota~7K1.01×
17Wyoming~4K1.01×
18Louisiana~40K1.00×
19Connecticut~30K1.00×
20Utah~30K1.00×
21Iowa~20K1.00×
22Hawaii~10K1.00×
23Delaware~8K1.00×
24Alabama~40K0.99×
25Nevada~30K0.99×
26Mississippi~20K0.99×
27New Mexico~10K0.99×
28Nebraska~10K0.99×
29Missouri~50K0.98×
30South Carolina~40K0.98×
31Kentucky~40K0.98×
32Colorado~40K0.97×
33Wisconsin~40K0.97×
34Illinois~90K0.96×
35Tennessee~60K0.96×
36Indiana~50K0.96×
37Maryland~50K0.96×
38Minnesota~40K0.96×
39Virginia~70K0.95×
40Washington~60K0.95×
41Massachusetts~50K0.95×
42Michigan~70K0.94×
43Pennsylvania~90K0.93×
44Ohio~80K0.93×
45Georgia~80K0.93×
46North Carolina~80K0.93×
47New York~100K0.91×
48Florida~200K0.88×
49Texas~200K0.87×
50California~300K0.83×
Fig. 06

Affinity by region

Affinity by region — Performance-based advertising, United States
0.83×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Performance-based advertising audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Performance-based advertising audience
#·InterestCategoryAffinity×
01StatisticsBusiness & Career23.29×
02ProcurementBusiness & Career23.25×
03Business softwareBusiness & Career18.51×
04Massive open online courseBusiness & Career13.85×
05Affiliate marketingBusiness & Career13.47×
06WordPressTechnology & Electronics12.06×
07Florida State Seminoles footballSports11.26×
08Software as a serviceTechnology & Electronics10.45×
09Passive incomeBusiness & Career10.34×
10Data scienceBusiness & Career8.34×
11Web serverTechnology & Electronics6.98×
12InnovationBusiness & Career6.52×
13LinkedInInternet & Social Media6.34×
14Master of Business AdministrationBusiness & Career5.96×
15Cloud computingTechnology & Electronics3.42×
16IKEAHome & Garden2.69×
17BankingBusiness & Career2.42×
18PinterestInternet & Social Media2.13×
19Alcoholic beveragesFood & Beverages1.86×
20CookingFood & Beverages1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Performance-based advertising audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Performance-based advertising audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.13×
IndulgenceJOY1.89×
Need for SecurityCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Performance-based advertising audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.90×
DIY MentalityTHRILL0.90×
TraditionCONSERVATISM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Performance-based advertising have in United States?

Performance-based advertising has an estimated audience of 2,894,672 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Performance-based advertising fans?

59.2% of Performance-based advertising fans are female, 40.8% are male, with an average age of 38.9 years.

03

Which brands do Performance-based advertising fans like most?

Performance-based advertising fans show strongest brand affinity for Statistics (23.29×), Affiliate marketing (13.47×), and Business software (18.51×) over the country average.

04

Where do Performance-based advertising fans live in United States?

Performance-based advertising fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Performance-based advertising fans also like?

Beyond Performance-based advertising itself, the audience over-indexes on Affiliate marketing (13.47×), Business software (18.51×), Innovation (6.52×), and Procurement (23.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Performance-based advertising audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Performance-based advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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