Rascasse Audience Intelligence

Performance-based advertising Audience in Germany

A data profile of the people who buy, follow and care about Performance-based advertising in Germany — modelled from more than twelve digital signal sources. Performance-based advertising has an estimated audience of 262,989 people in Germany.

#6581among Topic in Germany#1262in Business & Career

The average Performance-based advertising fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Affiliate marketing, LinkedIn, HubSpot, with strongest over-indexing on Affiliate marketing (9.95× the country average).

Demographically, the Performance-based advertising audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Career Orientation, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Performance-based advertising fan in Germany is balanced, around 37.7 years old, with strong Career Orientation tendencies and a notable affinity for Affiliate marketing.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Performance-based advertising profile in Germany.

Audience size
263K
in Germany
Gender
46.9%♀
53.1% male
Age
37.7
average years
Country rank
#19011
Topic in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Performance-based advertising fans

46.9% are female, 53.1% are male, average age 37.7.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Performance-based advertising audience in Germany
MetricValue
Female46.9%
Male53.1%
Average age37.7
Estimated audience size262,989
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Performance-based advertising audience in Germany
Age bracketShare%
16-1919%
20-2924%
30-3922%
40-4920%
50+14%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Performance-based advertising audience comes from Germany.

Worldwide audience distribution share by country for Performance-based advertising
CountryShare
United States43.5%
Brazil8.1%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Performance-based advertising audience in Germany is strongest.

Fig. 05

Top regions by affinity

Performance-based advertising fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.98×
02Hamburg~10K1.86×
03Bayern~50K1.21×
04Hessen~20K1.15×
05Baden-Württemberg~40K1.11×
06Nordrhein-Westfalen~60K1.10×
07Bremen~2K1.00×
08Schleswig-Holstein~9K0.98×
09Niedersachsen~20K0.87×
10Saarland~3K0.87×
11Rheinland-Pfalz~10K0.85×
12Sachsen~10K0.84×
13Brandenburg~7K0.83×
14Thüringen~5K0.80×
15Mecklenburg-Vorpommern~4K0.78×
16Sachsen-Anhalt~5K0.73×
Fig. 06

Affinity by region

Affinity by region — Performance-based advertising, Germany
0.73×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Performance-based advertising audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Performance-based advertising audience
#·InterestCategoryAffinity×
01MailChimpInternet & Social Media20.88×
02HubSpotInternet & Social Media13.66×
03WordPressTechnology & Electronics10.27×
04Affiliate marketingBusiness & Career9.95×
05Passive incomeBusiness & Career9.05×
06LinkedInInternet & Social Media8.41×
07Mel GibsonMovies & TV7.10×
08InternshipBusiness & Career6.32×
09Dropbox (service)Technology & Electronics5.81×
10GitHubInternet & Social Media5.05×
11Part-timeBusiness & Career4.91×
12Digital marketingBusiness & Career3.67×
13InnovationBusiness & Career3.57×
14Career developmentBusiness & Career3.38×
15BiologyHealth3.27×
16Deutsche BankBusiness & Career2.90×
17CommerzbankBusiness & Career2.81×
18RedditInternet & Social Media2.47×
19FamilyKids & Family1.66×
20GermanyTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Performance-based advertising audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Performance-based advertising audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.44×
Social Media UsageJOY1.91×
Early Adopter MentalityPOWER1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Performance-based advertising audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
CreativityOPEN0.86×
Price SensitivityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Performance-based advertising have in Germany?

Performance-based advertising has an estimated audience of 262,989 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Performance-based advertising fans?

46.9% of Performance-based advertising fans are female, 53.1% are male, with an average age of 37.7 years.

03

Which brands do Performance-based advertising fans like most?

Performance-based advertising fans show strongest brand affinity for Affiliate marketing (9.95×), LinkedIn (8.41×), and HubSpot (13.66×) over the country average.

04

Where do Performance-based advertising fans live in Germany?

Performance-based advertising fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Performance-based advertising fans also like?

Beyond Performance-based advertising itself, the audience over-indexes on LinkedIn (8.41×), HubSpot (13.66×), Commerzbank (2.81×), and WordPress (10.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Performance-based advertising audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Performance-based advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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