Performance-based advertising Audience in Germany
Performance-based advertising has an estimated audience of 262,989 people in Germany. 46.9% are female, 53.1% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: LinkedIn, TikTok, HubSpot, MailChimp, Dakota Fanning.
The average Performance-based advertising fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include LinkedIn, TikTok, HubSpot, with strongest over-indexing on LinkedIn (7.25× the country average). Demographically, the Performance-based advertising audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Performance-based advertising fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 37.7 |
| Estimated audience size | 262,989 |
Audience persona
The typical Performance-based advertising fan in Germany is balanced, around 37.7 years old, with strong Career Orientation tendencies and a notable affinity for LinkedIn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,897 | 1.09× |
| Bayern | 52,730 | 1.25× |
| Baden-Württemberg | 40,209 | 1.12× |
| Berlin | 26,031 | 2.21× |
| Hessen | 23,240 | 1.16× |
| Niedersachsen | 21,041 | 0.82× |
| Hamburg | 12,173 | 2.05× |
| Rheinland-Pfalz | 10,346 | 0.79× |
| Sachsen | 10,189 | 0.79× |
| Schleswig-Holstein | 8,916 | 0.94× |
| Brandenburg | 6,352 | 0.78× |
| Thüringen | 4,245 | 0.63× |
| Mecklenburg-Vorpommern | 3,250 | 0.65× |
| Sachsen-Anhalt | 2,698 | 0.4× |
| Bremen | 2,235 | 0.99× |
| Saarland | 2,045 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 7.25× | Internet & Social Media | |
| TikTok | 2.71× | Internet & Social Media |
| HubSpot | 17.05× | Internet & Social Media |
| MailChimp | 23.9× | Internet & Social Media |
| Dakota Fanning | 10.96× | Movies & TV |
| Tagesschau | 2.11× | Movies & TV |
| Part-time | 5.02× | Business & Career |
| Satire | 4.59× | Literature |
| Commerzbank | 2.51× | Business & Career |
| Passive income | 8.72× | Business & Career |
| GitHub | 5.19× | Internet & Social Media |
| Affiliate marketing | 5.7× | Business & Career |
| Ryanair | 2.35× | Travel & Leisure |
| Vegetable Gardening | 5.35× | Food & Beverages |
| Home Office | 3.28× | Business & Career |
| Dropbox (service) | 5.37× | Technology & Electronics |
| Transfermarkt | 2.35× | Sports |
| Innovation | 2.69× | Business & Career |
| Career development | 3.52× | Business & Career |
| Office 365 | 3.96× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.14 |
| Early Adopter Mentality | POWER | 1.85 |
| Social Media Usage | JOY | 1.77 |
| Sustainability | BALANCE | 1.52 |
| Quality Awareness | PREMIUM | 1.44 |
| Convenience Orientation | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.5% |
| Brazil | 8.1% |
| United Kingdom | 6.3% |
See Performance-based advertising audiences in other countries
- Performance-based advertising — United States
- Performance-based advertising — United Kingdom
- Performance-based advertising — France
- Performance-based advertising — Italy
- Performance-based advertising — Spain
- Performance-based advertising — Brazil
- Performance-based advertising — Japan
- Performance-based advertising — South Korea
- Performance-based advertising — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Performance-based advertising have in Germany?
Performance-based advertising has an estimated audience of 262,989 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Performance-based advertising fans?
46.9% of Performance-based advertising fans are female, 53.1% are male, with an average age of 37.7 years.
Which brands do Performance-based advertising fans like most?
Performance-based advertising fans show strongest brand affinity for LinkedIn (7.25×), TikTok (2.71×), and HubSpot (17.05×) over the country average.
Where do Performance-based advertising fans live in Germany?
Performance-based advertising fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,897), Bayern (reach 52,730), and Baden-Württemberg (reach 40,209). These three regions account for the largest share of the active audience.
What other brands do Performance-based advertising fans also like?
Beyond Performance-based advertising itself, the audience over-indexes on TikTok (2.71×), HubSpot (17.05×), MailChimp (23.9×), and Dakota Fanning (10.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Performance-based advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.