MailChimp Audience in Germany
MailChimp has an estimated audience of 244,380 people in Germany. 46.6% are female, 53.4% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Entry-level job, Tagesschau, Fiverr, Brevo, Job fair.
The average MailChimp fan in Germany is 35.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Entry-level job, Tagesschau, Fiverr, with strongest over-indexing on Entry-level job (38.09× the country average). Demographically, the MailChimp audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Career Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Brand
Demographics of MailChimp fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 35.3 |
| Estimated audience size | 244,380 |
Audience persona
The typical MailChimp fan in Germany is balanced, around 35.3 years old, with strong Career Orientation tendencies and a notable affinity for Entry-level job.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 50,377 | 0.94× |
| Bayern | 48,382 | 1.23× |
| Berlin | 36,690 | 3.36× |
| Baden-Württemberg | 33,057 | 0.99× |
| Hessen | 21,625 | 1.16× |
| Niedersachsen | 15,592 | 0.66× |
| Hamburg | 9,786 | 1.77× |
| Sachsen | 9,489 | 0.79× |
| Rheinland-Pfalz | 9,099 | 0.74× |
| Schleswig-Holstein | 7,188 | 0.82× |
| Brandenburg | 6,084 | 0.8× |
| Thüringen | 2,934 | 0.47× |
| Sachsen-Anhalt | 2,680 | 0.42× |
| Mecklenburg-Vorpommern | 1,926 | 0.41× |
| Bremen | 1,780 | 0.85× |
| Saarland | 1,714 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Entry-level job | 38.09× | Business & Career |
| Tagesschau | 10.77× | Movies & TV |
| Fiverr | 47.15× | Business & Career |
| Brevo | 62.66× | Technology & Electronics |
| Job fair | 28.04× | Business & Career |
| Voting | 29.89× | Politics & Society |
| Monster.com | 68.48× | Business & Career |
| Udacity | 40.38× | Business & Career |
| Sheikh Zayed City | 59.91× | Travel & Leisure |
| Skillshare | 37.44× | Kids & Family |
| HootSuite | 116.18× | Technology & Electronics |
| Wix.com | 33.29× | Technology & Electronics |
| Social media optimization | 41.54× | Internet & Social Media |
| GoFundMe | 21.14× | Business & Career |
| Kununu | 11.01× | Business & Career |
| Marketing strategy | 14.92× | Business & Career |
| Moodle | 13.34× | Technology & Electronics |
| Local news | 7.62× | News |
| Google Drive | 9.31× | Technology & Electronics |
| Weebly | 40.19× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.39 |
| Design Affinity | PREMIUM | 1.79 |
| Luxury Orientation | PREMIUM | 1.64 |
| Sports Activity | POWER | 1.63 |
| Early Adopter Mentality | POWER | 1.63 |
| Urban Lifestyle | OPEN | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.6% |
| United Kingdom | 7.3% |
| Canada | 5.5% |
See MailChimp audiences in other countries
More Internet & Social Media audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does MailChimp have in Germany?
MailChimp has an estimated audience of 244,380 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of MailChimp fans?
46.6% of MailChimp fans are female, 53.4% are male, with an average age of 35.3 years.
Which brands do MailChimp fans like most?
MailChimp fans show strongest brand affinity for Entry-level job (38.09×), Tagesschau (10.77×), and Fiverr (47.15×) over the country average.
Where do MailChimp fans live in Germany?
MailChimp fans in Germany are most concentrated in Nordrhein-Westfalen (reach 50,377), Bayern (reach 48,382), and Berlin (reach 36,690). These three regions account for the largest share of the active audience.
What other brands do MailChimp fans also like?
Beyond MailChimp itself, the audience over-indexes on Tagesschau (10.77×), Fiverr (47.15×), Brevo (62.66×), and Job fair (28.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MailChimp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.