Monster.com Audience in Germany
Monster.com has an estimated audience of 716 people in Germany. 46.3% are female, 53.7% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Indeed.com, Kununu, LinkedIn, Stepstone, Star (Turkish newspaper).
The average Monster.com fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Indeed.com, Kununu, LinkedIn, with strongest over-indexing on Indeed.com (7.93× the country average). Demographically, the Monster.com audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Career website
Demographics of Monster.com fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 41.6 |
| Estimated audience size | 716 |
Audience persona
The typical Monster.com fan in Germany is balanced, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Indeed.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,202 | 1.26× |
| Bayern | 64,784 | 1.32× |
| Baden-Württemberg | 54,953 | 1.32× |
| Hessen | 33,978 | 1.46× |
| Niedersachsen | 28,470 | 0.96× |
| Rheinland-Pfalz | 16,020 | 1.04× |
| Berlin | 13,941 | 1.02× |
| Sachsen | 11,379 | 0.76× |
| Schleswig-Holstein | 8,380 | 0.76× |
| Brandenburg | 7,646 | 0.8× |
| Thüringen | 7,133 | 0.91× |
| Sachsen-Anhalt | 6,983 | 0.88× |
| Hamburg | 6,045 | 0.87× |
| Mecklenburg-Vorpommern | 4,460 | 0.76× |
| Saarland | 4,434 | 1.18× |
| Bremen | 4,121 | 1.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 7.93× | Business & Career |
| Kununu | 5.96× | Business & Career |
| 3.13× | Internet & Social Media | |
| Stepstone | 5.74× | Business & Career |
| Star (Turkish newspaper) | 11.16× | News |
| Commerzbank | 2.51× | Business & Career |
| Job interview | 3.14× | Business & Career |
| Aral AG | 1.82× | Cars & Mobility |
| Netto Marken-Discount | 1.66× | Shopping |
| Job | 2.05× | Business & Career |
| Part-time | 3.18× | Business & Career |
| Iggy Azalea | 9.35× | Music & Radio |
| 2.92× | Internet & Social Media | |
| AutoScout24 | 1.62× | Cars & Mobility |
| Monster Energy | 7.56× | Food & Beverages |
| Hornbach | 1.64× | Shopping |
| Entry-level job | 3.5× | Business & Career |
| Career | 1.69× | Business & Career |
| Professional development | 3.81× | Business & Career |
| Employment agency | 2.54× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.26 |
| Early Adopter Mentality | POWER | 1.5 |
| Social Media Usage | JOY | 1.48 |
| Need for Security | CONSERVATISM | 1.46 |
| Family Orientation | CONSERVATISM | 1.42 |
| Urban Lifestyle | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.4% |
| Canada | 8.9% |
| China | 1.8% |
See Monster.com audiences in other countries
More Career website audiences in Germany
- Indeed.com (9,606,720)
- Stepstone (4,692,493)
- Handelsblatt (2,959,884)
- Fiverr (859,887)
- UNiDAYS (631,084)
Frequently asked questions
How many fans does Monster.com have in Germany?
Monster.com has an estimated audience of 716 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Monster.com fans?
46.3% of Monster.com fans are female, 53.7% are male, with an average age of 41.6 years.
Which brands do Monster.com fans like most?
Monster.com fans show strongest brand affinity for Indeed.com (7.93×), Kununu (5.96×), and LinkedIn (3.13×) over the country average.
Where do Monster.com fans live in Germany?
Monster.com fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,202), Bayern (reach 64,784), and Baden-Württemberg (reach 54,953). These three regions account for the largest share of the active audience.
What other brands do Monster.com fans also like?
Beyond Monster.com itself, the audience over-indexes on Kununu (5.96×), LinkedIn (3.13×), Stepstone (5.74×), and Star (Turkish newspaper) (11.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Monster.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.