Rascasse Audience Intelligence

Monster.com Target Market in Germany

A data profile of the people who buy, follow and care about Monster.com in Germany — modelled from more than twelve digital signal sources. Monster.com has an estimated audience of 303,970 people in Germany.

#10among Career website in Germany#2191among Brand in Germany#1161in Business & Career

The average Monster.com fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Indeed.com, Kununu, Stepstone, with strongest over-indexing on Indeed.com (7.93× the country average).

Demographically, the Monster.com audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Monster.com fan in Germany is balanced, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Indeed.com.

Category: Business & Career · Type: Brand · Subtype: Career website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monster.com profile in Germany.

Audience size
304K
in Germany
Gender
46.3%♀
53.7% male
Age
41.6
average years
Country rank
#17147
Brand in Germany
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Monster.com

46.3% are female, 53.7% are male, average age 41.6.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Monster.com audience in Germany
MetricValue
Female46.3%
Male53.7%
Average age41.6
Estimated audience size303,970
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Monster.com audience in Germany
Age bracketShare%
16-1911%
20-2919%
30-3923%
40-4927%
50+20%
Fig. 04

Worldwide distribution

33.3%

of the worldwide Monster.com audience comes from Germany.

Worldwide audience distribution share by country for Monster.com
CountryShare
United States60.8%
Germany33.3%
China1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monster.com audience in Germany is strongest.

Fig. 05

Top regions by affinity

Monster.com customers by region in Germany
#RegionReachAffinity×
01Hessen~30K1.33×
02Baden-Württemberg~50K1.22×
03Bayern~60K1.20×
04Saarland~4K1.13×
05Nordrhein-Westfalen~80K1.12×
06Bremen~3K1.06×
07Rheinland-Pfalz~20K1.02×
08Berlin~10K1.00×
09Thüringen~8K1.00×
10Sachsen-Anhalt~8K0.97×
11Hamburg~7K0.96×
12Mecklenburg-Vorpommern~6K0.95×
13Brandenburg~9K0.94×
14Niedersachsen~30K0.93×
15Schleswig-Holstein~10K0.93×
16Sachsen~10K0.89×
Fig. 06

Affinity by region

Affinity by region — Monster.com, Germany
0.89×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monster.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monster.com audience
#·InterestCategoryAffinity×
01Star (Turkish newspaper)News11.16×
02Iggy AzaleaMusic & Radio9.35×
03Indeed.comBusiness & Career7.93×
04Monster EnergyFood & Beverages7.56×
05KununuBusiness & Career5.96×
06StepstoneBusiness & Career5.74×
07Job fairBusiness & Career3.98×
08Professional developmentBusiness & Career3.81×
09Entry-level jobBusiness & Career3.50×
10Part-timeBusiness & Career3.18×
11Job interviewBusiness & Career3.14×
12XINGInternet & Social Media2.92×
13Employment agencyBusiness & Career2.54×
14CommerzbankBusiness & Career2.51×
15EssoCars & Mobility2.47×
16JobBusiness & Career2.05×
17CareerBusiness & Career1.69×
18Netto Marken-DiscountShopping1.66×
19HornbachShopping1.64×
20AutoScout24Cars & Mobility1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monster.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monster.com audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.97×
Urban LifestyleOPEN1.63×
PatriotismCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monster.com audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
Luxury OrientationPREMIUM0.95×
CreativityOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Monster.com's target market in Germany?

Monster.com's target market in Germany covers an estimated 303,970 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Monster.com customers?

46.3% of the Monster.com audience are female, 53.7% are male, with an average age of 41.6 years.

03

Which brands do Monster.com fans like most?

Monster.com fans show strongest brand affinity for Indeed.com (7.93×), Kununu (5.96×), and Stepstone (5.74×) over the country average.

04

Where do Monster.com fans live in Germany?

Monster.com fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Monster.com fans also like?

Beyond Monster.com itself, the audience over-indexes on Kununu (5.96×), Stepstone (5.74×), Star (Turkish newspaper) (11.16×), and Commerzbank (2.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Career website audiences in Germany

See Monster.com audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Monster.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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