Monster.com Audience in United States

Monster.com logo

Monster.com has an estimated audience of 569,751 people in United States. 56.3% are female, 43.7% are male, average age 42.4. Top regions: Texas, California, Florida. Top brand affinities: Indeed.com, Caran d'Ache (company), CareerBuilder, LinkedIn, Glassdoor.

The average Monster.com fan in United States is 42.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Indeed.com, Caran d'Ache (company), CareerBuilder, with strongest over-indexing on Indeed.com (38.35× the country average). Demographically, the Monster.com audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Career website

Demographics of Monster.com fans

Demographic split for Monster.com audience in United States
MetricValue
Female56.3%
Male43.7%
Average age42.4
Estimated audience size569,751

Audience persona

The typical Monster.com fan in United States is more female, around 42.4 years old, with strong Career Orientation tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Monster.com in United States
RegionReachAffinity
Texas51,2671.05×
California48,8640.78×
Florida45,3751.18×
New York33,3871.05×
Pennsylvania26,5381.38×
Ohio24,9201.42×
Georgia20,6821.18×
North Carolina19,7771.15×
Illinois19,3541.02×
New Jersey17,3161.19×
Michigan16,8171.13×
Massachusetts15,0821.34×
Virginia14,6811.06×
Tennessee13,5671.19×
Indiana12,6291.21×
Arizona12,5861.08×
Missouri11,1651.22×
Maryland10,6781.09×
Washington9,9970.87×
South Carolina9,7711.14×
Wisconsin9,1841.07×
Kentucky8,7601.23×
Alabama8,7481.1×
Colorado8,2750.92×
Connecticut8,2051.44×
Louisiana7,1200.97×
Minnesota6,8300.84×
Oklahoma6,3001×
Oregon6,2330.95×
Mississippi5,9521.27×
Nevada4,9560.9×
Kansas4,7861.07×
Arkansas4,7431.01×
Iowa4,4650.95×
West Virginia3,6031.36×
Utah3,2270.63×
New Hampshire2,9941.33×
Idaho2,5030.88×
Nebraska2,1630.76×
Rhode Island2,0141.11×
Maine1,8940.93×
New Mexico1,8410.64×
Delaware1,5280.97×
Hawaii1,2080.49×
Washington, District of Columbia1,1640.68×
Montana9840.62×
Vermont7690.77×
South Dakota7670.58×
Alaska7130.59×
North Dakota6220.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monster.com audience
BrandAffinityCategory
Indeed.com38.35×Business & Career
Caran d'Ache (company)75.12×Kids & Family
CareerBuilder45.02×Business & Career
LinkedIn5.21×Internet & Social Media
Glassdoor19.35×Business & Career
Google Docs4.34×Internet & Social Media
Google Drive3.99×Technology & Electronics
Monash University29.35×Business & Career
File sharing24.71×Internet & Social Media
Coursera9.1×Business & Career
Online job fair18.3×Business & Career
The Alamo (1960 film)11.65×
NoSQL29.19×Technology & Electronics
AddictingGames27.02×Games
Google Calendar3.98×Internet & Social Media
Data3.64×Business & Career
Learning1.74×Business & Career
Spreadsheet10.77×Technology & Electronics
Arizona State Sun Devils football13.75×Sports
Employment website4.23×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monster.com audience
TraitClusterScore
Career OrientationPOWER6.62
Community OrientationOPEN1.7
Need for SecurityCONSERVATISM1.65
Design AffinityPREMIUM1.43
Urban LifestyleOPEN1.42
TravellingTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Monster.com
CountryShare
United States83.4%
Canada8.9%
China1.8%

See Monster.com audiences in other countries

More Career website audiences in United States

Frequently asked questions

How many fans does Monster.com have in United States?

Monster.com has an estimated audience of 569,751 people in United States, concentrated in Texas and California.

What is the gender split and age of Monster.com fans?

56.3% of Monster.com fans are female, 43.7% are male, with an average age of 42.4 years.

Which brands do Monster.com fans like most?

Monster.com fans show strongest brand affinity for Indeed.com (38.35×), Caran d'Ache (company) (75.12×), and CareerBuilder (45.02×) over the country average.

Where do Monster.com fans live in United States?

Monster.com fans in United States are most concentrated in Texas (reach 51,267), California (reach 48,864), and Florida (reach 45,375). These three regions account for the largest share of the active audience.

What other brands do Monster.com fans also like?

Beyond Monster.com itself, the audience over-indexes on Caran d'Ache (company) (75.12×), CareerBuilder (45.02×), LinkedIn (5.21×), and Glassdoor (19.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monster.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.