Rascasse Audience Intelligence

Monster.com Target Market in United States

A data profile of the people who buy, follow and care about Monster.com in United States — modelled from more than twelve digital signal sources. Monster.com has an estimated audience of 554,798 people in United States.

#8among Career website in United States#3542among Brand in United States#2145in Business & Career

The average Monster.com fan in United States is 42.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Indeed.com, Caran d'Ache (company), CareerBuilder, with strongest over-indexing on Indeed.com (38.35× the country average).

Demographically, the Monster.com audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monster.com fan in United States is more female, around 42.4 years old, with strong Career Orientation tendencies and a notable affinity for Indeed.com.

Category: Business & Career · Type: Brand · Subtype: Career website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monster.com profile in United States.

Audience size
555K
in United States
Gender
56.3%♀
43.7% male
Age
42.4
average years
Country rank
#34455
Brand in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Monster.com

56.3% are female, 43.7% are male, average age 42.4.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Monster.com audience in United States
MetricValue
Female56.3%
Male43.7%
Average age42.4
Estimated audience size554,798
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Monster.com audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4924%
50+26%
Fig. 04

Worldwide distribution

60.8%

of the worldwide Monster.com audience comes from United States.

Worldwide audience distribution share by country for Monster.com
CountryShare
United States60.8%
Germany33.3%
China1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monster.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Monster.com customers by region in United States
#RegionReachAffinity×
01Connecticut~8K1.35×
02Ohio~20K1.32×
03Pennsylvania~30K1.30×
04Massachusetts~10K1.25×
05New Hampshire~3K1.20×
06Mississippi~5K1.16×
07Florida~40K1.14×
08Georgia~20K1.14×
09Alabama~9K1.14×
10Kentucky~8K1.14×
11West Virginia~3K1.14×
12Indiana~10K1.13×
13Maryland~10K1.13×
14Missouri~10K1.13×
15New Jersey~20K1.12×
16Michigan~20K1.11×
17South Carolina~9K1.10×
18North Carolina~20K1.09×
19Tennessee~10K1.08×
20Wisconsin~9K1.07×
21Arizona~10K1.05×
22Rhode Island~2K1.05×
23Arkansas~5K1.04×
24Delaware~2K1.03×
25Texas~50K1.01×
26Louisiana~7K1.01×
27Virginia~10K1.00×
28Oklahoma~6K1.00×
29Kansas~4K1.00×
30New York~30K0.99×
31Illinois~20K0.98×
32Maine~2K0.97×
33Vermont<1K0.97×
34Oregon~6K0.95×
35Nevada~5K0.95×
36Iowa~4K0.94×
37Idaho~3K0.94×
38Alaska~1K0.94×
39South Dakota~1K0.93×
40North Dakota~1K0.93×
41Washington~10K0.92×
42Colorado~8K0.92×
43Nebraska~3K0.92×
44Montana~1K0.92×
45New Mexico~3K0.88×
46Minnesota~7K0.87×
47Hawaii~2K0.87×
48Washington, District of Columbia~1K0.87×
49Utah~4K0.83×
50California~50K0.75×
Fig. 06

Affinity by region

Affinity by region — Monster.com, United States
0.75×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monster.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monster.com audience
#·InterestCategoryAffinity×
01Caran d'Ache (company)Kids & Family75.12×
02CareerBuilderBusiness & Career45.02×
03Indeed.comBusiness & Career38.35×
04Monash UniversityBusiness & Career29.35×
05NoSQLTechnology & Electronics29.19×
06AddictingGamesGames27.02×
07File sharingInternet & Social Media24.71×
08GlassdoorBusiness & Career19.35×
09Online job fairBusiness & Career18.30×
10Arizona State Sun Devils footballSports13.75×
11The Alamo (1960 film)Movie / TV Show / Series11.65×
12SpreadsheetTechnology & Electronics10.77×
13CourseraBusiness & Career9.10×
14LinkedInInternet & Social Media5.21×
15Microsoft WordTechnology & Electronics5.11×
16Google DocsInternet & Social Media4.34×
17Google DriveTechnology & Electronics3.99×
18Google CalendarInternet & Social Media3.98×
19DataBusiness & Career3.64×
20LearningBusiness & Career1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monster.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monster.com audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER6.98×
Community OrientationOPEN1.53×
Social Media UsageJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monster.com audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.97×
ExtroversionTHRILL1.01×
DIY MentalityTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Monster.com's target market in United States?

Monster.com's target market in United States covers an estimated 554,798 people, concentrated in Texas and California.

02

What is the gender split and age of Monster.com customers?

56.3% of the Monster.com audience are female, 43.7% are male, with an average age of 42.4 years.

03

Which brands do Monster.com fans like most?

Monster.com fans show strongest brand affinity for Indeed.com (38.35×), Caran d'Ache (company) (75.12×), and CareerBuilder (45.02×) over the country average.

04

Where do Monster.com fans live in United States?

Monster.com fans in United States are most concentrated in Texas (reach ~50K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Monster.com fans also like?

Beyond Monster.com itself, the audience over-indexes on Caran d'Ache (company) (75.12×), CareerBuilder (45.02×), Glassdoor (19.35×), and Google Docs (4.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Career website audiences in United States

See Monster.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Monster.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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